Set up brand foundation & brand expression plan for MamaKoKo the new coconut cream brand produced by NICO. NICO is a subsidiary of SALIM group.Manage web development for NICO corporate website as well as consumer brands landing pages.Appoint and control EO for direct product sampling project to introduse and to promote MamaKoKo coconut cream up to @1.000 target user x 50 traditional wet market in Jakarta greater area.Manage brand expression on social media & influencer marketing by digital agency.As project leader for NICO at SIAL Interfood 2022, Jakarta Fair 2023, SIAL Interfood 2023.

Setup Brand DNA, including brand tagline “Berbagi Nikmat” also implement 360' Brand Expression for the Kimbo umbrella brand. Responsible on corporate brand digital marcomm and ecommerce.Contribute to Repositioning & Relaunch the Kimbo frozen bratwurst to be Kimbo “Probites”, the RTE protein bites for the pro!Improve Kimbo official store appearance and total sales performance with 10000% growth by 2021 vs 2019.Initiate Kimbo “berbagi nikmat" jingle & TVC project.

Products & Brands Management of So Good Frozen Value Added Meat Products. So Good Food is a subsidiary of JAPFA group.Responsibilities :1. Develop and implement marketing policies and procedures. 2. Responsible for marketing strategy (4P) that’s inline with company strategy.3. Responsible to generate marketing plan for all products.4. Coordinate with Manufacturing Dept to determine sales forecast and sales shipment plan.5. Coordinate with Sales Dept on implementation of marketing plan.6. Coordinate with R&D Dept to implement the existing product improvement in accordance to annual marketing plan.7. Coordinate with R&D Dept to develop new products plan.8. Responsible to control marketing & promotion expenses in accordance to the marketing expenses budget.9. Responsible with manufacturing department for Contribution Before Marketing (CBM) and fully responsible for the Contribution After Marketing (CAM) for each product.10. Responsible to monitor the quality of products.11. Launch new products.12. Conduct research with marketing research agency for new product development and existing product (continuous improvement).

Product Management :* Corned* Seafood based value added product

Planning and Implementation "So Good Land" Below The Line (BTL) at Jakarta Fair Kemayoran Jakarta - 2010. Some of the responsibilities :1. Concept development2. Counter and kitchen layout & design3. Human resources calculation, screening before recruitment4. Food Menu to be sold5. Promotion strategies6. Briefing and controlling team involved in the event7. Reporting the event

Products Management :* Smile Up Toothpaste - Toothbrush* Dentor Systema Toothbrush* Mama Lemon - Mama Lime - Mama Apple - Mama Oxy Dishwashing