Tricia Ashcraft Wackerly Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Workplace services and real estate teams leverage our knowledge, experience, and relationships as a trusted, all-inclusive partner delivering end-to-end flexible office sourcing and portfolio management solutions; helping them become more efficient and effective so they can focus on engagement, productivity, and bringing out the best in their teams, now and in the future. Client satisfaction and partner relationships matter to us. Our clients have the best outcomes because we are treated as trusted and extended members of their teams (seriously, just ask them).

Marketing StrategyCommunicationsBrandingPublic RelationsDevelopmentNonprofit ConsultingAn agency that puts people first, authenticity and storytelling are a close second.Marketing is always evolving. Consumers are more conscious and educated than ever before. They choose to engage with organizations, businesses, and brands based on their values, wants, and needs. Retained by client that controlled a substantial portion of their industry's market to implement integrated sales software, increase social media exposure, and drive valuation for potential investors and buyers. Retained by the new owners for over a year as the in house marketing team was built out. Collaborated with their new marketing team on target customer data and new branding. Drove higher conversion rate through the full customer journey.Successfully implemented strategies based on goals in marketing plans, working alongside client’s in-house business development team and external partners to consistently grow new business based on key performance indicators and analytics. Developed and managed client events; coordinating logistics, vendors, and day of exposure, managing staff and budget.Hired by new and established digital marketing agencies to lead branding projects, develop business plans and venture capital pitches. Worked closely with non-profit organizations on development plans for potential new donor prospects, lapse donors and current donor retention, messaging, marketing, and public relations.Created and successfully executed innovative comprehensive communications & strategic social media plans in addition to press releases, TV, print advertising campaigns, and media pitches.Skilled in creating fresh, compelling, and effective communication and marketing collateral, digital newsletters, and video campaigns.

Denver, Colorado, Us

Recruited by The Lion Project board and leadership to grow revenue through corporate donors, foundations and individual donors, manage events, engage with community, create and execute a marketing and communications strategy and build and lead the development team. Increased event sponsorship by 60%.Worked with sponsors and donors, staff, and volunteers to gather data and feedback to create organizational processes and procedures. Created the organization's first non discrimination and sexual harassment policy which is now being implemented organization wide. Built and implemented best practices, board recruitment, and financial management strategies and processes to be used by the board of directors. Created and implemented a strategic corporate donor solicitation plan with the Executive Director, board of directors, and development and marketing staff. Led redesign of the organization's website. Led and worked with a team of creatives, project managers, and development staff on a strategy to grow a 6 yr old startup nonprofit to a million plus in annual revenue.

Arlington, Virginia, Us

Responsible for driving revenue through individual giving, major gifts, foundation, corporate grants and events. Identified lapse donors, and created an outreach plan in addition to implementing fundraising strategies for untapped donor prospects.Managed all aspects of special events, including logistics, sponsorship, and budget. Created a virtual reality NICU tour highlighting a local hospital partner. Guests at our gala were able to step into the NICU experience. The virtual reality NICU tour received local media coverage and was profiled at the March of Dimes Imagine a World, interactive pop up experience in Los Angeles, CA. Managed Colorado Gives Day campaign for the entire state. Created strategic video and volunteer focused campaigns for social media and email newsletters.Developed a comprehensive communication plan for events, donor engagement, and appeals, monthly newsletters, and thank you recognitions. Produced snapshots, impact reports, and proposals. Worked with regional and national marketing team to create marketing material, social media content & graphics, build communications outreach plans and work with local media.Partnered with the board of directors for corporate asks, strategic development plans, and donor stewardship. Collaborated with the board on ways to improve internal and external relationships. Participate in state board strategic planning sessions to create annual fundraising and community growth plans. Led the Denver Young Professionals Board. Worked with community members and existing mission impacted volunteers to develop a robust young professionals board to participate in events, volunteer projects and evangelize the mission in the community. Worked closely with the programs and advocacy team by supporting and assisting the regional director of advocacy & government affairs and our state director of maternal and child health on legislative events and community programs.

This was a full-time, unpaid, and sometimes under-appreciated position. I taught tiny humans how to walk, talk, go to the bathroom, read and count, ride a bike, swim, kick a soccer ball, throw a baseball, be kind to others, and advocate for themselves and others. MBA in carpooling, homework (3rd grade and below), organizing school fundraisers, and brainstorming ideas for last-minute (aka forgotten) school projects. PHD in juggling schedules, baking cookies/cupcakes on the fly, sleepovers, bad attitudes, being uncool and unfair, and unreasonable.

She Is Media was a unique and one of a kind community solely designed to embrace women bloggers and their ability to share their stories and drive the moment of intent - SIM would be the first authentic voice and platform for women.Instrumental in the creation, implementation, and launch of She is Media; leading the design, messaging, and copy for the website, branding, and marketing for the company. Managed kick-offs, promotional events, blogger interviews, and podcasts.Worked closely with women bloggers to understand the brands that were important to their message, connected with their lifestyle, and provided the best partner experience. Brands included: Warby Parker, The Bouqs, Fabletics, Ellie, Dollar Shave Club, MeUndies, Honest & Company and others.

My career evolution comes from seeing a gap in the industry for authentic, storytelling, and relationship based marketing, development, and event planning. I provided consulting services to local non-profits and businesses. • Developed fundraising campaigns for programs and capital improvement• Created major gift strategies that included targeting new and increased donors• Grants support with in-house staff and planned giving • Set financial goals and established budgets and fundraising objectives• Event and logistics coordinator – Managed teams of volunteers, and outside vendors, ran committee meetings, hospitality rooms for major conferences• Began integration of digital and social media into traditional marketing strategies. Worked with organizations to support brand development and enhance awareness of their mission in the community by increasing social media presence.• Created and executed public relations and communications campaigns for specific targeted media and fundraising efforts. Built relationships with local television and radio press, increasing presence in the media. Wrote press releases parallel to an organization's mission and those impacted. • Increased promotion and awareness with direct mail, print promotions, and email marketing• Freelance writer for local media/newspaper publications - identified, interviewed, and wrote stories about local business people, leaders, and community members.