Tricia Bateman Email and Phone Number

As an independent art director, I’m an expert at helping clients express complex ideas simply. From creative concepting and brand guideline development to project management and execution, I am a solutions-oriented partner for the marketing and design departments I work with. I take on projects with a range of B2B companies in complex industries, from Fortune 500s to mid-sized companies with the occasional passion project for smaller nonprofits. Visit my website for a full list of capabilities—and the clients and industries I’ve worked with. Contact me via LinkedIn or email to find out if we would be good partners.

www.knoxmercury.comCreated identity, brand and page layouts for a startup, not-for-profit, alternative weekly paperWrote brand guidelines and create templates to ensure consistent delivery of brandDesigned weekly covers and editorial layouts on a wide-ranging topics for a 40-page to 56-page publicationOversaw graphics for weekly content updates to knoxmercury.com and social mediaCreated inserts, special advertising sections and other sales opportunities to help meet business goalsCoordinated production with printers for regular issues and special projectsCreated campaigns, such as Top Knox, Knoxtacular and League of Supporters, on very short timelinesProcured a vendor for an online ballot and coordinated voting, advertising and winner rewards for Top KnoxCreated and managed an online store on our website and social media to sell merchandise,order classifieds and take donations

www.madison-design.comTranslated marketing briefs into concept guidance for designersCreated successful design work for notable clients such as P&G, Mercy Health, Cintas, Kroger and moreOversaw concept sketching and design layouts of staff designers and freelancersPresented sketches and designs to clients, relayed feedback to designers and overseaw revisionWrote brand guidelines and created templates to ensure consistent delivery of brandReviewed design work of other agencies to ensure consistent delivery of brandManaged quick-turn, high-volume production design as well as long-term strategic designAssisted in strategic planning of brand transitionsWorked with staff, freelancers, vendors and clients to manage timelines and budgetsProvided concepts in sketch form for branding, print collateral, publications, websites and videosTranslated sketches into computer layoutsCreated brand “toolkits” with coordinated colors, typefaces, photo styles and design elementsDelivered creative design work within existing brand guidelinesWorked with printers, website developers and in-house teams to ensure quality production

HOW magazineDesigned and produced a bimonthly magazine plus promotional materials as neededHired and managed interns, freelancers and an assistant designerHired and directed photographers and illustratorsCreated and maintained design budgetContributed to content planning for the magazineContributed to program planning for the HOW Design ConferenceSpoke on the topic of design and attended conferences on behalf of HOW magazinePopular Woodworking magazineDesigned and produced a bimonthly magazine and up to four special issues per yearDirected staff photographer for as many as eight features plus a cover for each issueWorked closely with editors to improve copy flow and design clarity for readersWriter’s Digest magazineDesigned and produced a monthly magazine and up to seven special issues per yearImplemented redesign of Writer’s Digest from a one-color to a two-color magazineCreated design for premiere issue of Personal Journaling magazineHired illustrators or purchased stock art as neededManaged interns and freelancers for some themed issues