Tricia B. Email and Phone Number

Lead the brand, marketing and communications strategy, planning and execution for the region’s largest HIV services organization. • Report to the CEO and play a key role in the strategic direction of the agency as part of the executive leadership team. • Serve on the Board of Directors and as staff liaison on its marketing communications committee.• Develop, build and evolve the brand to advance our mission of positively changing lives in the fight against HIV/AIDS.• Collaborate closely with the Chief Development Officer to cultivate current and future funding.• Work closely with clinical staff to promote our cause, programs and services through client-centered messages and a diverse marketing mix.• Conceive, write and design advertising, publications and promotions; partner with external vendors for media buys and manage design freelancers as needed.• Enhance, strengthen and grow our reputation by managing external communications channels. • Use tools and platforms such as Adobe Creative Suite, Canva, Wordpress, Elementor, Google Analytics, Constant Contact and QGIV.

Planned, directed and executed omni-channel marketing and communication strategies to build awareness, drive engagement and deliver business growth. • Partnered with the VP of Business Development to drive action with target audiences.• Built relationships and collaborated across the global organization to support regional teams in meeting business goals.• Increased lead generation by transforming the website through search engine optimization, pay-per-click, content marketing and a top-to-bottom redesign.• Owned and managed the brand identity, positioning and standards in all communications, internally and externally. • Worked closely with, managed and set priorities for an internal team and external partners to bring the brand’s story to life across multiple platforms, including print, website, email and social media.• Led editorial content development and ensure brand message consistency across all communication channels. • Tracked KPIs, evaluated ROI performance and pivoted accordingly based on that data.

Served as the strategy lead on the LPK brand as well as across several business-to-business and consumer product goods clients, crafting brand and communication strategies as well as content to help them win in market.

Identified a need in the organization for formalized training for emerging leaders. Co-created curriculum and led seven-month program. Researched, curated and crafted session content to empower employees in strengthening the skills needed to advance their careers.

Set the vision and executed marketing and communications to promote, enhance and protect the college’s reputation regionally, nationally and internationally.• Attained and grew national rankings in U.S. News & World Report and Business Week for the first time in college’s history.• Led agency partners to strengthen, evolve and extend the brand to deliver against strategic priorities.• Conceptualized, wrote and designed omni-channel content as well as managed and mentored team of three to do same.• Masterminded, edited and designed annual alumni magazine—including theme ideation, story development and copy and photo direction—used to meet key fundraising, recruitment, and community outreach objectives.

Marketing Communications Strategist, 2006–2008 Authored content, such as brand audits, positioning, architecture, and go-to-market messaging, for clients across categories, such as food and beverage, healthcare, personal care, technology and professional services. Also, conceptualized, wrote and edited case studies and collateral for business development use as well as created the information architecture and content strategy for the agency’s website.

Directed critical information flow, copy development and quality assurance of hundreds of SKUs and point-of-sale materials for financial software client all while managing and creating timelines for 40+ team members. Also, acted as daily client liaison for category-leading over-the-counter wellness brands.

Contributed content as well as design and production expertise to publications, organizations and brands, such as PrintMedia and I.D. magazines, American Drama journal, Public Health Reports scientific journal, Placenta medical journal, Faux Frenchmen, Engage 321, The Creative Department, and the American Sign Museum, among others.

Transformed the print production process for international business-to-business publisher.• Managed and trained seven-person team to exceed expectations in the implementation of eight global trade publications. • Negotiated contract and mediated quality-control concerns with global print provider as well as streamlined in-house production workflow through computer-to-plate transition for $1M+/yr cost-savings. • Built relationships with key industry influencers, advertisers and agencies for best practices exchange.

Managed staff of four in the daily production of five monthly and bi-monthly global trade magazines as well as served as primary contact for advertisers, agencies and vendors.

From concept through mailing, coordinated daily production of 300+ page monthly flagship publication; extensive sales, advertiser, agency and vendor contact.