Tricia Everett Email & Phone Number

Wayzata, Minnesota, US

Wayzata, Minnesota, US

Knoxville, US

Leading strategy and execution of Invisible Fence Brand marketing team to generate and capture demand for a $150+M business unit of RSC. Optimizing brand and marketing operation functions with ROI accountability and empowering a team of 9+ associates (3 direct reports)✔️Orchestrated the Growth Marketing Strategy in 35 Company-Owned Dealerships (75 DMAs).

Knoxville, US

Spearheading evaluation and adoption of Marketing Technologies and subsequent execution of system integrations including but not limited to CRMs, LRMs, CMSs, marketing automation and budget forecasting/reconciliation tools.✔️ Initiated automation to capture and nurture marketing pipeline more efficiently (ex: chatbot increased Conv Rate from 3% to 11%.

Knoxville, US

Driving National Marketing Strategies to 240+ Independent Retailers, who make up 60% of geographical footprint and 40% of Margin, while monetizing in-house marketing services.✔️ Successfully scaled paid programs to 240 dealerships across US and Canada including monetization of Facebook Ads, Email Automation, PPC, Display, OTT and Radio (Ex: Implement.

Glen Allen, VA, US

Lead team of in-office and remote content marketers through organic brand marketing strategy as company absorbed three acquisitions, quadrupling in size within two years. Managing projects from start to finish including campaign brief, content calendar, creative development, deployment, reporting and postmortems.✔️ Orchestrated Inbound Marketing Strategy.

Glen Allen, VA, US

✔️ Executed digital marketing strategies including emails, social media, blogs, case studies, whitepapers, infographics, webinars, website and SEO/SEM✔️ Built, refined and clearly articulated compelling result-driven messaging, differentiation and position for our software and hardware products as well as our services, training and internal communications.

Nashville, Tennessee, US

✔️ Implemented digital marketing and communication strategies for multiple project and demand generation clients, positively impacting KPIs including reach, engagement, traffic/visitors, leads and customers✔️ Collaborated on persona and goal development, content audits and outlines, information architectures, website creation, campaign build outs, strategy.

• SEO: Develop key content to increase Search Engine Optimization and traffic flow on travel sites
• Research: Monitor insights and compile traffic reports using web analytic services such as Google Analytics
• Social Listening: Monitor and stay reactive to developing marketplace trends across multiple social outlets including: Facebook, Twitter, Instagram, Pinterest, YouTube, Blogs and E-News
• Engagement: Interact with followers, increasing reach and engagement

Knoxville, TN, US

• Public Relations: Assist with PR Campaigns for clients in Local, Medical, Educational Commercial and Industrial industries including compiling earned media reports and evaluating potential reach
• Copy Writing: Write content including news releases, blogs, fact sheets, proposals and research materials
• Editing/Trademark Compliance: Proof read and provide Quality Assurance for PR projects
• Administrative Duties: Manage receptionist desk and filter requests for information

Knoxville, Tennessee, US

• Event Planning: Plan four annual events including tradeshows and philanthropic initiatives
• Social Media: Manage content across several accounts using third party social media tools such as Hootsuite, increasing Facebook engagement by 30% in two months
• Accounting: Assist in vendor sales and billing processes

US

• Event Planning: Plan logistics for the annual NightinGala by contacting alumni, recruiting sponsors and organizing event, exceeding fundraising goals, increasing item donations and total profits
• Philanthropy: Manage event donations with inbound and outbound calling

Minor, Psychology

Bachelor Of Arts (B.A.), Communication Studies

Education record