Tricia Everett Email & Phone Number

Wayzata, Minnesota, Us

Wayzata, Minnesota, Us

Knoxville, Us

Leading strategy and execution of Invisible Fence Brand marketing team to generate and capture demand for a $150+M business unit of RSC. Optimizing brand and marketing operation functions with ROI accountability and empowering a team of 9+ associates (3 direct reports)✔️Orchestrated the Growth Marketing Strategy in 35 Company-Owned Dealerships (75 DMAs) and 240+ Independent Retailers, while creating solutions to navigate the complexities of scaling (55 new dealer acquisitions in a 2 year timeframe)✔️ Successfully negotiated contracts and allocated multimillion dollar media budgets to drive YoY cost, time, and performance efficiencies across in-house, agency, and 3rd Party partners✔️ Lead the development and execution of internal and external communication strategies - including briefing, adoption, implementation, post-mortem, etc✔️ Initiated data-driven, growth marketing plans centered around Insights and Analytics such as customer segmentation studies, aided brand awareness surveys, Relational and Transactional NPS, e-commerce attribution, predictive scorecards, forecasting models, etc.

Knoxville, Us

Spearheading evaluation and adoption of Marketing Technologies and subsequent execution of system integrations including but not limited to CRMs, LRMs, CMSs, marketing automation and budget forecasting/reconciliation tools.✔️ Initiated automation to capture and nurture marketing pipeline more efficiently (ex: chatbot increased Conv Rate from 3% to 11% without adding incremental marketing investment)✔️ Successfully proposed and integrated Sales, Service and Marketing Systems to build a data lake that syncs bidirectionally✔️ Launched and migrated systems such as our CMS platforms, increasing organic sessions (50% increase in organic blog pageviews) and conversion rate

Knoxville, Us

Driving National Marketing Strategies to 240+ Independent Retailers, who make up 60% of geographical footprint and 40% of Margin, while monetizing in-house marketing services.✔️ Successfully scaled paid programs to 240 dealerships across US and Canada including monetization of Facebook Ads, Email Automation, PPC, Display, OTT and Radio (Ex: Implement Parent-Child Framework on Facebook to grow program participation 75%, increasing traffic 128%, leads 91%, and monetization 600%)✔️ Orchestrated tiered Co-Op / Marketing Development Funds to increase dealer participation and ROI of co-op fund distribution

Glen Allen, Va, Us

Lead team of in-office and remote content marketers through organic brand marketing strategy as company absorbed three acquisitions, quadrupling in size within two years. Managing projects from start to finish including campaign brief, content calendar, creative development, deployment, reporting and postmortems.✔️ Orchestrated Inbound Marketing Strategy generating over 100+ pieces of marketing collateral per year including brochures, case studies, testimonials, email, social, blogs, video, infographics, mailers, white papers, sales sheets, value-added materials and product training✔️ Accountable four OEM relationships, navigating product launches including asset development for awareness, education and conversion✔️ Increased CRO with AB Testing and Optimization Technology like Mouseflow, VWO and HubSpot

Glen Allen, Va, Us

✔️ Executed digital marketing strategies including emails, social media, blogs, case studies, whitepapers, infographics, webinars, website and SEO/SEM✔️ Built, refined and clearly articulated compelling result-driven messaging, differentiation and position for our software and hardware products as well as our services, training and internal communications ✔️ Developed segmented online and offline marketing campaigns across various marketing channels in different geographies and demographies✔️ Orchestrated diverse range of marketing communications output, such as brochures, e-mails, social media, websites, video scripts, articles, infographics, ads, mailers, white papers, sales ideas, value added materials and product training

Nashville, Tennessee, Us

✔️ Implemented digital marketing and communication strategies for multiple project and demand generation clients, positively impacting KPIs including reach, engagement, traffic/visitors, leads and customers✔️ Collaborated on persona and goal development, content audits and outlines, information architectures, website creation, campaign build outs, strategy documents, presentations and other quality assurance measures✔️ Executed email marketing, social posting, blogging and robust data-driven campaigns, increasing KPIs by up to 200%

• SEO: Develop key content to increase Search Engine Optimization and traffic flow on travel sites • Research: Monitor insights and compile traffic reports using web analytic services such as Google Analytics• Social Listening: Monitor and stay reactive to developing marketplace trends across multiple social outlets including: Facebook, Twitter, Instagram, Pinterest, YouTube, Blogs and E-News• Engagement: Interact with followers, increasing reach and engagement

Knoxville, Tn, Us

• Public Relations: Assist with PR Campaigns for clients in Local, Medical, Educational Commercial and Industrial industries including compiling earned media reports and evaluating potential reach• Copy Writing: Write content including news releases, blogs, fact sheets, proposals and research materials• Editing/Trademark Compliance: Proof read and provide Quality Assurance for PR projects• Administrative Duties: Manage receptionist desk and filter requests for information

Knoxville, Tennessee, Us

• Event Planning: Plan four annual events including tradeshows and philanthropic initiatives• Social Media: Manage content across several accounts using third party social media tools such as Hootsuite, increasing Facebook engagement by 30% in two months• Accounting: Assist in vendor sales and billing processes

Us

• Event Planning: Plan logistics for the annual NightinGala by contacting alumni, recruiting sponsors and organizing event, exceeding fundraising goals, increasing item donations and total profits• Philanthropy: Manage event donations with inbound and outbound calling

Minor, Psychology

Bachelor Of Arts (B.A.), Communication Studies

Education record