Utilizing deep subject matter fluency, I create high-performing marketing campaigns that drive pipeline and revenue growth for industry-leading energy modeling software platforms and energy storage advisory services. My mission is to promote software products that model and optimize microgrids, renewable energy and hybrid power systems worldwide and to showcase customers as heroes leading the clean energy transition. I am passionate about driving growth in the renewable energy sector through innovative marketing strategies and execution.Expertise:• Lead generation & demand marketing• Content marketing & thought leadership• Campaign development, management & budget execution• Marketing analytics• B2B marketing strategy Achievements:• YoY marketing pipeline increase that delivered on global business goals by creating multi-channel paid and organic campaigns.• Developed, launched, and managed marketing strategy and campaigns that consistently outperformed industry standards.• Created extensive internal and customer-facing content, including white papers, case studies, webinars, conference presentations, brochures, videos, web pages, landing pages, ads, PPC campaigns, and paid social media content.• Utilized Google Analytics and CRM tools (Salesforce & Pardot) to track campaign performance, develop lead nurture programs, and optimize customer success.• Produced two annual conferences with over 40+ speakers and 5,000 registrations and managed tradeshow exhibits and presentations.• Successfully launched HOMER Front and HOMER Grid software, driving significant lead generation through targeted campaigns.• Collaborated with key customers, corporate communications, and external agencies to secure 30+ customer feature stories, case studies and conference presentations.• Managed brand integration activities post-acquisition, including product marks, collateral, website, social media and messaging. Completed re-branding of Microgrid News website.

For clients nationwide, I create integrated marketing communications that communicate a product's benefits with compelling messaging that nurtures brand preference and customer loyalty. Capabilities include strategically focused branding, video, websites, advertising, brochures, mail campaigns, public relations and social media campaigns. My specialties are making the complex simple, the simple sing, and creating compelling messaging.

Create, write, produce and manage all marketing materials and content for digital, print, public relations, advertising, website and social media. Write and produce technical documents. Manage tradeshow presence and activities. Ecolibrium Solar is an Inc. 500 company that provides simple racking solutions for residential and commercial installations nationwide.

Epicenter Creative develops creative integrated marketing communications that deliver business-focused, bottom-line results. Capabilities include strategically focused branding, websites, packaging, advertising, brochures, mail campaigns, logos, and booth design. Let us shake up your sales.