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Marketing communications professional and program analyst with diverse background, bringing unique approach and distinctive insight to projects and challenges. Entrepreneurial with a positive, can-do attitude. Creates opportunities. Excels at maintaining big picture view while keeping sight of details. Quickly masters new subjects, technologies, and methods. Performs quantitative and qualitative research for prospect and client development, competitive intelligence, and market and industry trend reports. Develops and implements strategic plans, associated action plans and budgets. Condenses complex information into relevant presentations. Maximizes use of technology and improves processes and procedures. Specialties: Content Creator for Multi-Channel Mediums: Website, Blogs, Social Media, Email Marketing, and Sales Collateral; Experienced Search Engine Optimization (SEO) and Use of SEMRush, MOZ, Ahrefs; Buyer Persona and Journey Development; Computer and Software Skills Include Word, Excel, PowerPoint, Access, Publisher, Project, HTML, Google Analytics, InDesign, PhotoShop, WordPress, Constant Contact, Asana, Canva, Hootsuite; Ability to Develop Advisory Relationship with Executives; Experienced Project Manager.
Associated Asphalt Partners, Llc
View- Website:
- associatedasphalt.com
- Employees:
- 106
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AnalystAssociated Asphalt Partners, LlcRoanoke, Va, Us
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Sales And Marketing AnalystAssociated Asphalt Partners, Llc Apr 2019 - PresentRoanoke, Virginia, United StatesSales- Summarize, analyze, and report monthly sales and pricing data.- Create and maintain dashboards of key metrics.- Coordinate and draft presentations.- Track and maintain data including bids, coring test results, and pipeline touches and conversions.- Identify and implement process improvements that enhance collaboration and communication.- Ensure contractual reporting requirements are completed.- Facilitate and assist with strategic planning.Marketing- Coordinate logistics for exhibiting at tradeshows and conferences.- Manage marketing agency projects including collateral development and website update.- Compose and edit various content including blog articles, social media posts, web pages, presentations, and emails.- Create graphics for advertisements, exhibit displays, presentations, etc.Supply- Summarize, analyze, and report various metrics.- Coordinate and draft presentations.- Track and maintain various economic data.
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Director, Planning And Resource DevelopmentTotal Action For Progress (Tap) Jul 2017 - Apr 2019Roanoke, Virginia Area- Grant Writing and Editing: Wrote proposals for funding of specific projects and edited proposals prepared by planning staff.- Technical Writing, Communications, and Public Relations: Edited and authored agency publications including Annual Report, Economic Impact Statements, research and evaluation reports and position papers, digital and printed letters-to-the-editor, essays, opinion pieces, and various website and social media content.- Website Redevelopment: Lead redevelopment of agency website.- Agency Planning: Participated in the design and implementation of new agency initiatives; oversaw the preparation and submission of program reports, inclduing CSBG application and quarterly reports, progress on agency’s strategic plan, and compliance with Community Action Program standards; and managed the preparation of the agency triennial community needs assessment and the Head Start community needs assessment. -
Content Marketing SpecialistFreedom First Credit Union Aug 2015 - May 2017Roanoke, Virginia Area- Content Marketing: Developed and implemented a content strategy across all channels: web pages, social media, email campaigns, and television and radio advertising, focusing on lead generation and specific, targeted messaging. In 2016, wrote over 30 articles that were published as advertorials and on our website, increasing traffic to website as well as driving leads to Wealth Management team and bankers.- Search Engine Marketing: Conducted continual improvement of search engine marketing (SEM), includingGoogle AdWords and Bing Ads.- New Member Onboarding Communications: Created over 50 communications (email, direct mail) to improve new member experience and increase product engagement in first 90 days.- Public Relations: Wrote press releases and distributed to media outlets, as well as posted on website and social media. Successful in getting front-page coverage in the Roanoke Times, and other earned media, by issuing a press release in advance of 2015 Community Work Day.- Internal Communications: Developed an internal communications plan to address issues for geographicallydistributed organization and consideration for types and hierarchy of information.- Speech Writing and Presentations: Wrote speeches, talking points, and presentations for the CEO, VP ofMarketing, and others on Leadership team.- Traditional Advertising: Drafted, reviewed, and revised advertising copy for television and radio ads. -
Marketing Communications ManagerOdin, Feldman & Pittleman, P.C. Sep 2011 - Jul 2015Reston, Va- Led website redevelopment project for corporate website, including vendor contract management and issue resolution- Wrote and edited all website content ensuring consistency with brand and search engine optimization (SEO)- Implemented firm social media communications plan: assisted attorneys with launching their individual blogs, established firm LinkedIn and Twitter profiles, and promoted firm thought leadership on social media channels; Initiated content distribution via National Law Journal increasing visits to firm website and blogs as well as leading to new clients- Executed firm marketing and business development events, including meet-and-greet luncheons and happy hours, seminars, golf tournaments, and high-attendance open houses and networking events- Participated in professional networking events at local Chambers of Commerce and other organizations in order to identify and develop opportunities and increase firm visibility; three-year strategic involvement culminated in firm winning Greater Reston Chamber of Commerce 2015 Large Business of the Year- Lead responses to RFPs and proposal development- Oversaw the design and development of advertisements and print collateral, and associated vendor relationships- Identified and evaluated sponsorship opportunities aligned with firm strategic goals- Researched markets, clients, and prospects applying expert research skills using the Internet, public and private databases- Assisted with firm strategic plan; developed and implemented marketing and communications strategy- Supervised and mentored Marketing Coordinator- Wrote and disseminated internal communications, including weekly summary of marketing and communications activities, as well as a monthly metrics dashboard- Assisted, advised and coached attorneys on their business development efforts including seminars, blogging, and lead generation; prepares tutorials and presentations -
Marketing Program ManagerLoudoun County Economic Development Apr 2010 - Aug 2011Leesburg, Va- Developed a business case for a website redevelopment effort to secure funding; drafted RFP and managed the vendor selection process; managed vendor relationship and oversaw creative design.- Created a monthly dashboard to track website key performance indicators, as well as a prospect traffic report provided to the business development managers every week- Established baseline search engine optimization (SEO) measures and developed ongoing SEO monitoring plan -
Manager, Operations And ResearchLoudoun County Economic Development Nov 2007 - Mar 2010Leesburg, Va- Created novel metrics for economic development attraction and expansion programs based on traditional business sales funnel- Provided presentations on economic trends to the Loudoun County Economic Development Commission and Board of Supervisors’ committees: included contextual references for improved decision-making- Developed the Department of Economic Development’s first budget and accounting tracking tool in Excel; received a performance bonus from department director- Developed a tool to analyze out-year funding scenarios using Excel
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Senior Research AnalystLoudoun County Economic Development Nov 2004 - Nov 2007Leesburg, Va- Compiled a briefing book for a panel of land use experts that included extensive background on Loudoun County government, land use policies, zoning, and economic development programs; received a “Team of the Month” acknowledgement from the County Administrator- Overhauled the Department's annual report on demographic and economic trends by reordering the tables by topic, creating written introductions to each topical section, and adding tables of important indicators that had not previously been included- Authored an article in Virginia Review magazine on Loudoun's demographic and economic trends
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Rural CoordinatorLoudoun County Economic Development May 2001 - Nov 2004Leesburg, Va- Received 2002 Loudoun Convention and Visitors Association Tourism Promotion Award for my work on the Loudoun Wine Trail brochure- Initiated inclusion of educational "factoids" in promotional brochures to for the Loudoun farm tours, Christmas trees and products, and Wine Trail- Managed the Agricultural District Program
Tricia Simons Skills
Frequently Asked Questions about Tricia Simons
What company does Tricia Simons work for?
Tricia Simons works for Associated Asphalt Partners, Llc
What is Tricia Simons's role at the current company?
Tricia Simons's current role is Analyst.
What is Tricia Simons's email address?
Tricia Simons's email address is tr****@****law.com
What is Tricia Simons's direct phone number?
Tricia Simons's direct phone number is +170321*****
What are some of Tricia Simons's interests?
Tricia Simons has interest in Animal Welfare, Social Services, Health.
What skills is Tricia Simons known for?
Tricia Simons has skills like Html, Web Development, Excellent Analytic Skills, Google Analytics, Social Media, Market Analysis, Marketing Communications, Press Release Creation, Web Content Management, Collateral Material Development, Multitasker, Event Planning.
Who are Tricia Simons's colleagues?
Tricia Simons's colleagues are Roger Van Steeden, Constanza B., Gary Mount.
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2liu.edu, liu.edu -
Tricia Simons
International Student And Scholar Adviser At Stony Brook UniversityNew York City Metropolitan Area1stonybrook.edu -
Tricia Simons
West Hartford, Ct -
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