Tricia Kays Email & Phone Number

Hand selected by the Division Vice President to create an internal and external identity for an $80m systems integration unit to prepare for divestiture from Verizon Business in 2008. Leading force in the definition, development and management of the branding and positioning for the overall portfolio solution, including go-to-market messaging and strategy. Develop and implement tactical sales and marketing initiatives. Use thought leadership to advocate strategic direction. Conduct market research and analysis to identify the addressable market. Oversee corporate communications; direct the creation of all collateral, fact sheets, white papers, and presentations. Manage and coordinate the development of customer case studies and testimonials. Key Accomplishments:Executive participant on the due diligence team. Contributed and coordinated all confidential due diligence information for Verizon M&A team and private equity investors. Participate in 3-year strategic planning and the development of the 2009 Business and Marketing plans that identified company revenue objectives, sales strategies and addressable market information.Created a clear and succinct identity for the group; internally and externally championed the messaging and group value.

Directed client retention and growth activities targeting C-Level executives and board members for a $20m startup. Member of the senior leadership team; participated in strategic planning initiatives; worked closely with the CEO to close strategic opportunities and revive troubled accounts. Managed multiple priorities, deliverables, and objectives to completion on a daily basis. Managed a professional client services team of five. Developed and monitored performance metrics and training programs, employed field coaching and training. Managed customer issues and escalations through to completion. Worked with operations, developed client hand-off procedures to improve customer satisfaction. Developed and delivered end-user training programs to ensure seamless adoption of the VoIP technology. Key Accomplishments: Outperformed corporate objectives for revenue growth by 200%. Achieved a 100% success rate retaining customers and obtaining contract renewals. Improved customer satisfaction by 100% as measured by customer satisfaction surveys. Developed and implemented new and improved processes to streamline order, implementation and delivery to reduce implementation timeframes by 50%.

Responsible for the attainment of $8m in new monthly recurring revenues and 20% growth annually. Built and led a sales team of 14. Challenged to turn around poor sales performance in the Mid-Atlantic region, halt rapid turnover, improve sales and booked to billed ratios. Hands-on management approach: conducted daily sales meetings, weekly one on ones, and high touch co-selling in the field. Managed sales forecasts with 99% accuracy. Worked with delivery organization to streamline order management; succeeded at improving sales order error rates by 50% and improved installation intervals from 70 + days to 30 – 45 days. Key Accomplishments:Exceeded corporate revenue objectives for new monthly recurring revenue (MRCs) by 150%year over year. Maintained the highest booked to billed ratios company wide. Exceeded client retention and growth objectives by 125% year over year.Maintained 99% headcount thresholds and achieved the lowest team turnover company wide. Presidents Club Award Winner. Named Regional Sales Manager of the Year - 2003.

Provided strategic marketing and sales support to the global carrier infrastructure sales organization. Responsible for infrastructure sales to domestic and international carriers and large ISPs including: MCI, Cable and Wireless, AT&T, Sprint, PSI Net, and UUnet. Worked with carrier product management and marketing organizations to assist in defining product value propositions for high-end applications. Managed a geographically disparate sales force. Exceeded overlay sales objectives in the carrier sales division while maintaining margin expectations. Key Accomplishments:Conceived and launched comprehensive sales and marketing plan for the sale of Nortel’s Contivity IP-VPN solution for Sprint on a national basis. Developed an in-depth business case to position Nortel Networks Metro Ethernet for Cable and Wireless in New York City.Awarded and selected to participate in Nortel Networks Executive Leadership Program “Leadership Edge”.

Developed the first Voice over Frame Relay (VoFR) managed service for Global One and its partners, Sprint, France Telecom and Deutche Telecom. Matrix managed three international engineering and operations organizations to develop product specifications. Worked closely with the Frame Relay product team to establish Service Level Agreements and define network requirements. Managed the vendor and CPE selection process. Developed order management and delivery processes to integrate seamlessly with existing order entry, delivery and billing systems. Developed the base cost model and worked with pricing group to develop a worldwide pricing model.

Managed enterprise IT operations and all aspects of the LAN/WAN. Integrated voice and data network topologies to minimize telecom costs. Developed and implemented standards for HW, SW and firmware. Managed a staff of between 4 and 12. Developed corporate policies on security and training programs for local and remote users. Implemented IPVPN solution. Developed an e-commerce site and a turnkey ISP franchise to market to Rural Electric and Telephone Cooperatives in order to enable them to provide toll-free, dial-up Internet access to rural America which generated over $50m in revenues and established a new direction for the company.

Federal Civilian contractor managing the Local Area and Wide Area Network for the Bureau of Labor Statistics in support of the Locality Pay Program. Supported the helpdesk operation with a staff of 8. Developed HW, SW standards, implemented automated methods for supporting 750 users. Managed the conversion of the LAN from LAN Manager to Windows NT. Implemented a massive remote access platform to support field economists gathering data via laptop for critical economic indexes. Developed procedures for the backup and integrity of all data. Developed and implemented numerous security policies.

Education record

Series 7, Finance