Tricia Olson Email & Phone Number

Denver, Co, Us

Durham, Nc, Us

As a Senior Partner Marketing Manager at Avalara, I bring deep, cross-functional marketing expertise to drive awareness, demand, and revenue growth with my assigned portfolio of strategic technology partners in the ecommerce, subscription and billing, and POS industries. My role involves collaborating closely with senior and executive stakeholders from partner sales, regional sales, operations, product management, product marketing, and other departments to deliver compelling content and high-performing lead-generation campaigns.Key Responsibilities:➥ Building and managing tailored co-marketing campaigns with partners, spanning from awareness to close stages, including industry events, webinars, and digital campaigns, while ensuring effective tracking and reporting of outcomes.➥ Collaborating cross-functionally to align partner marketing strategies with product roadmaps, sales objectives, and global partner motions, driving cohesive market penetration of Avalara solutions.➥Leading co-marketing strategy and workstreams in ongoing GTM strategy sessions with partners.➥ Managing the marketing budget for partnership activities, ensuring efficient resource allocation while optimizing engagement and lead generation.➥ Advocating for partners among key internal stakeholders and fostering strong partner relationships.

Santa Clara, California, Us

Here, I provided oversight and direction on developing a new partner marketing team, global partner marketing strategy and implementation of multiple partner marketing programs, tools and resources to drive partner enablement and go to market success. Spearheaded the creation of the global partner communications strategy and managed all activities and deliverables associated. Identified and bridged the communication and collaboration gaps in the organization to develop and integrate a new partner ecosystem successfully. Handled ongoing engagement and influence with internal stakeholders, partners, and external industry constituents, including analysts, influencers and media. Realized strategic plans for ongoing growth and improvement to enhance the partner journey and pipeline for partner-originated sales and co-selling. Promoted cross-team collaboration to ensure consistency and alignment with strategic goals. Led ongoing partner enablement with cross-functional product marketing and sales subject matter experts to deliver partner demand gen enablement resources. ➥ Boosted lead generation through the sales funnel by designing and delivering optimal partner tools and resources in close collaboration with product marketing, business development, and operational leaders.➥ Enabled 500+ top tier partners to access and implement co-marketing, demand gen, and sales resources, including the CMS platform (Seismic), partner portal, partner solution showcase, and partner co-branding guidelines.➥ Executed content marketing programs to promote partner innovation, technical expertise, and go-to-market capabilities with TIBCO products and technology for partner awareness and demand generation.➥ Delivered communications through a wide variety of channels, including webinars, email, newsletters, social media, events, presentations, and executive communications to reach an extensive and diverse partner ecosystem. (70K distribution)

In this role, I oversaw end-to-end operations, including brand development, strategic planning, content production, social media engagement, community outreach, and media relations while ensuring alignment with organizational practices and regulatory protocols. I formulated and implemented an effective market strategy to build the FitLo network and trust with leading fitness and yoga business owners and entrepreneurs. I managed live streaming video interviews and social media engagement as part of a business strategy, engaging thousands of targeted consumers to create brand loyalty with companies, products, and resources.➥ Orchestrated the development and introduction of an innovative, grass-roots multi-media platform to market fitness and yoga studios in addition to wellness brands based on creative storytelling and authentic community connection. View on Instagram @fitlodenver➥ Communicated the story of brands effectively, enhanced market positioning, generated new client leads, and maintained current client retention by developing original blogs, social media material, live streaming video content, and relationships with influencers.➥ Cultivated and nurtured business relationships with the most talented fitness and yoga influencers, instructors, studio owners, and national and local brands to identify and win new business opportunities.

Greenwood Village, Colorado, Us

In this position, I provided consulting, leadership, and expertise for marketing campaigns, projects, and initiatives with an emphasis on enhancing awareness and visibility. I supported the strategy and execution of leadership opportunities with outside constituents and partners. I monitored, coordinated, and facilitated marketing campaigns and ongoing project requests. Additionally, I contributed to the selection, recruitment, and onboarding of high-caliber employees to meet organizational needs and requirements. I delivered project management support to meet ongoing creative and collateral needs outside of the campaign.➥ Collaborated cross-functionally to manage a marketing strategy throughout the donor lifecycle, including acquisition, monetization, and retention to drive growth and value for the organization.➥ Led the curation and delivery of monthly global executive team newsletter which connected the voice of executives and senior leadership with global Water for People staff.➥ Provided expert advice on thought leadership awareness and engagement by organizing speaking and event engagements to elevate awareness of leadership, advocacy, expertise, and influence as a global social entrepreneur for clean water and sanitation.

Englewood, Colorado, Us

In this position, I liaised and interacted with the corporate marketing team for corporate rebrand creative design, look and feel of logo, business cards, collateral templates, presentation tools, field vehicles, and uniforms. I managed key projects and complex brand transitions, including revising, updating, and creating hundreds of marketing materials as well as field and sales resources in line with strategic goals and organizational practices. I created and managed content for the new channel marketing software system (Convey Systems). I handled relationships and deadlines with multiple contracted graphic designers, content editors, printers, and vendors while supporting internal constituents, including executives, product managers, field employees, sales teams, and regional marketing coordinators. I also enabled executive management to make strategic decisions by preparing and presenting reports on time.➥ Created a partner-facing name for a newly created channel partner program; consulted on engagement strategy and activities to increase channel partner loyalty and participation.

Amsterdam, Nederland, Nl

Here, I successfully managed marketing activities and corporate communications, including brand positioning, go-to-market strategy, and strategic campaigns to ensure continued business growth and expansion. I oversaw integrated national and global marketing plans and activities across various corporate constituents and technical teams, including web, advertising, sponsorships, trade shows, association engagement, social media, collateral, and video. I evaluated business objectives through client and competitive research using surveys and market analysis. I determined optimal market messaging and creative direction in close collaboration with client development, market sector, and practice leaders. I also orchestrated the development of positioning and messaging strategies to optimize event activities. I negotiated and managed national trade show sponsorship in alignment with brand strategy and budget allocation.➥ Increased employee engagement by devising internal communication campaigns and promoting a positive work environment.➥ Led the integration of SharePoint platforms to streamline communication requests between divisions and corporate services groups.

Bachelor Of Arts - Ba, Organizational Communication, Marketing & Dance

Exchange Student, Marketing