Tricia Doyle Mahoney

Tricia Doyle Mahoney Email and Phone Number

CMO | Brand Magnifier | Marketing Powerhouse | Digital Authority | Brand Builder | Author & Screen Writer @ Twisted X Global Brands
Tricia Doyle Mahoney's Location
Dallas-Fort Worth Metroplex, United States, United States
Tricia Doyle Mahoney's Contact Details

Tricia Doyle Mahoney personal email

n/a

Tricia Doyle Mahoney phone numbers

About Tricia Doyle Mahoney

Strategic Leader. Creative Thinker. Bold Visionary. Tricia Mahoney, CMO of Twisted X Global Brands, leads integrated marketing, branding, communications and creative services for brands, Twisted X, Twisted X Work, Black Star boots, CellSole and Wrangler Footwear. As the only female C-suite member of Twisted X’s leadership team, Mahoney is widely known as a trailblazer, one who graciously and elegantly goes against the grain. Peers eagerly anticipate her bold and thoughtful “what ifs” which strike a unique chord to the all too frequent “why nots” of corporate America. With this change-agent spirit, Mahoney has evolved challenger brands to champions, elevated beloved brands to high-flying, household names—all the while empowering her peers and mentees to redefine success. Since joining Twisted X in 2019, Mahoney has orchestrated the successful introduction of major collections and new comfort technologies. Her leadership has been instrumental in growing brand awareness. Under her guidance, Twisted X has earned more than 75 prestigious awards in corporate excellence, marketing and creative innovation. After receiving a bachelor's degree in business management, Mahoney began her career in high-tech marketing with powerhouse companies, Leo Burnett and CMGI. She then transitioned to B2C, founding her own style and inspiration companies, which expanded her knowledge and experience across product development, manufacturing marketing and operations. Another career pivot led Mahoney to work agency-side at TM Advertising, serving a variety of clients and then client side at Mr. Cooper. With each experience, Mahoney further honed her poise and agility to navigate rough waters, while at the same time, staying true to her belief that “all boats rise,” if championing people. Mahoney has been recognized by the AFA as a “Shining Star,” was honored as a Top 50 Women Leaders in Consumer Products & Retail by Women We Admire, named one of PRNews’s Top Woman in Marketing as well as received the Stevie Award for Most Innovative Woman of the Year. Most recently, she has been named a finalist for the American Marketing Association's CMO of the Year. In her spare time, this two-time published author has written her third book, Trust the Path, and is drafting its companioning TV/Movie script. Trust The Path is her story, of her personal hell which lead her to her ultimate unveiling of self as she found healing, spirit, purpose, and truth. She is seeking representation. Learn more at www.TrustThePath.com.

Tricia Doyle Mahoney's Current Company Details
Twisted X Global Brands

Twisted X Global Brands

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CMO | Brand Magnifier | Marketing Powerhouse | Digital Authority | Brand Builder | Author & Screen Writer
Tricia Doyle Mahoney Work Experience Details
  • Twisted X Global Brands
    Chief Marketing Officer
    Twisted X Global Brands Feb 2020 - Present
    Decatur, Texas, Us
    Leads all B2B/B2C branding, marketing, communications, and creative across traditional, non-traditional, and digital for all Twisted X Global Brands owned and licensed brands. Ideates, creates, and deploys fully integrated strategies/campaigns/programs that deliver against corporate/sales goals for maximum impact, efficiency, and alignment. Directs sustainability, philanthropy, and licensing initiatives.Highlights: • Launched 7 brands, 6 collaborations/collections, and 7 sites/social• +14,000% earned media value• +133% site traffic: +98% Organic, +175% Direct, and +1,442% emailBrands: • Twisted X• Twisted X Global Brands• Twisted X Work • Black Star• Wrangler Footwear, Wrangler Wriggs footwear, Wrangler ATG footwear • CellStretch• CellSole Collections Launched:• Wrangler by Twisted X• Cook Children's• Mossy Oak• ZERO-X• Tech X• Olivia BennettCampaigns Highlighted:• Jefferson White (Jimmy) from Yellowstone• Barry CorbinDigital Properties: • 4 websites • 9 socialCorporate Sustainability:• Efforts: Carbon Neutrality in 2020• Sustainability Awards: • Fast Company’s Most Innovative Companies, #10 Corporate Social Responsibility, '21 • Plus Award: Sustainability Company of the Year, '21 • Gold Stevie: Product of the Year, '20Notable Company Awards: • Footwear Plus Lifetime Achievement, '23• Footwear Plus Western Company of the Year, '23• DBJ Most Admired CEO, '23• D CEO Innovation, '23• D CEO Corporate Citizenship Award, Finalist, '23• Inc 5000, '20Marketing & Personal Awards: • CMO of the Year finalist, AMA DFW, '24• PRNEWS Top Women: Changemaker, '24• 8 ADDY Awards, '24• AAF Shining Star, '23• 18 Telly Awards, '23• 17 MUSE Awards, '23• 14 ADDY Awards, '23• Webby Honoree, '23• IABC Silver Quill, '22• 4 MUSE Awards, '22• Most Innovative Woman of the Year, Stevie Awards, '22• Top 50 Women Leaders in Consumer Products & Retail, Women We Admire, '22
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  • Twisted X Global Brands
    Vp Of Marketing
    Twisted X Global Brands Jun 2019 - Feb 2020
    Decatur, Texas, Us
    Lead all B2B and B2C branding, marketing, communications, and creative across traditional, non-traditional, and digital across the entire Twisted X Global Brands network of owned and licensed brands. Ideates, creates, and deploys fully integrated strategies, campaigns, programs that deliver against corporate, sales, and industry goals for maximum impact, efficiency and alignment. Directs sustainability, philanthropy, and licensing initiatives.Brands:• Twisted X• TamarindoCorporate Sustainability strategy, measurement and communications for all Twisted X Global Brands brands, collections, technologies and initiatives:• Sustainability Awards: • 2019 Plus Award (Footwear Plus), Company of the Year • 2019 ESDA Company of the YearCompany Awards: • 2019 Inc 5000
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  • Trust The Path
    Authot & Screen Writer
    Trust The Path Jan 2024 - Present
    Trust the Path is many things for me. It’s my motto, source of inner truth, and future.The Path To Self-RediscoveryTrust the Path is my story of navigating personal crisis and how I found healing, spirit, purpose, and truth along the way.A difficult divorce rocked me to my core. I was dark, desperate, and lost. Part of my healing process was writing. It was my way of working through the tornado of emotions I was consumed by and setting free my internal dialog. By putting words to my emotions it allowed me to feel heard and acknowledged. This book and screenplay details my journey to personal truth and the realization that sometimes the path back to oneself starts in the most unlikely places.THE STORY: MANUSCRIPT & TV/MOVE SCRIPTTrust the Path is a raw, emotional story of self-rediscovery and the journey from crisis to healing, spirit, purpose, and truth. The manuscript is in final stages and the TV/Movie script is being drafted. Currently seeking representation.THE MOVEMENTAfter I authored the book, Trust the Path, I realized that it wasn’t only a book…. but a call to connect like-minded people. Trust the Path was created not only as an outlet for my writing, but more importantly to be a resource for others as they navigate their own journey. My hope is that some will read the stories featured and others will be empowered to write because they too have stories to tell. www.TrustThePath.comSPEAKINGTricia Mahoney, author of Trust the Path, is available for speaking engagements. Sharing her process and tools, Tricia helps others embark on their own path towards healing.www.TrustThePath.com
  • Mr. Cooper
    Vp Brand Activation & Content
    Mr. Cooper Feb 2018 - Apr 2019
    Dallas, Tx, Us
    Empowered current and future homeowners with smart, useful insights about homeownership while establishing Mr. Cooper as a trusted source for all things "home." Content conceptualized by asking: What are homeowners' curios about? What information are they searching for? What is happening in the world around them?By taking a customer-first approach to content development, we anticipated questions and answered them with unconventional, exciting mediums – removing complexities out of home loans and make them simpler and easier to navigate. Built A Content Engine From The Ground Up:• Spearheaded a complete redesign of the Mr. Cooper Blog with a heavy focus on UI/UX as part of an effort to make blog content as browsable as possible — navigation overhauls, responsiveness enhancements, thoughtful categorization of content hubs and landing pages organized by category to foster better engagement and strong calls to action. • Increased volume and quality of content by leveraging a network of internal subject matter experts, external agencies, freelance writers and in-house creative resources to carefully create up to 50 pieces of content per month on topics ranging from interest rates to patio decorations. • Developed story ideas and content topics through a customer-first approach that aimed to anticipate and solve customer questions posed through online search queries. • Implemented sophisticated SEO techniques, established research-based customer personas and developed data-driven keyword strategies to ensure all content is as searchable and discoverable as possible. Yielded:• Growth: 260% organic search and 13x subscriber base increase• Engagement: 9x increase• Lead Generation: 450% same session and 3,000% assisted session lead increase• Paid Amplification: 475% above goal• Awards: Gold Stevie Award, Bronze Stevie Award, Gramercy Institute Content Award and PR Daily Content Award• Media: CNBC, WSJ, INC, The Motley Fool, Business Insider, etc.
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  • Mr. Cooper
    Vp Brand Activation & Content (Contractor)
    Mr. Cooper Jul 2017 - Feb 2018
    Dallas, Tx, Us
    • Launched and built the Mr. Cooper content platform via the Mr. Cooper Blog.• A Million Acts of Kindness Program: Ideation of a multi-million-dollar kindness initiative, including gift and giving hierarchy, technology platforms and applications to support them, tracking, fulfillment, PR, and amplification.• Digital & Advertising: Media planning and placement, optimizations, and reporting development, including metrics, structure, cadence, issue resolution, cross-team collaboration, and management of agencies.• Success of this role lead to the full-time, permanent placement at Mr. Cooper as the VP of Brand Activation & Content.
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  • Tricia Mahoney Consulting
    Marketing & Communications Consultant
    Tricia Mahoney Consulting May 2017 - Jul 2017
    Branding, Marketing and Communications Consultancy.Developed strategy, messaging, content, digital/web/e-commerce initiatives, and communications for clients including:• EverThread• Whichbox Media• Agency EightySix
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  • Tm Advertising
    Communications Lead
    Tm Advertising Dec 2016 - May 2017
    Dallas, Texas, Us
    Full-service, brand agency within the Interpublic Group of Companies.Developed, coordinated and directed internal and external communications activities, including:• Led digital enhancements, efficiencies and deployment of content across web properties and social media channels• Earned media and intra-network exposure across McCann and IPG networks including a national coffee brand, a global financial services company, a major league baseball team and a major themed amusement park. • Led the McCann Global Diversity & Inclusion Program and the IPG Women In Leadership Network, Dallas Chapter
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  • Tm Advertising
    Management Supervisor
    Tm Advertising Sep 2014 - May 2017
    Dallas, Texas, Us
    Full-service, brand agency within the Interpublic Group of Companies.Acting Account Director July 2015 – May 2017:• Served as the business lead to ensure that the agency always delivered innovation and thought leadership for clients across all departments — creative, strategy, digital innovation and media.• Facilitated the link between marketing strategy and plan execution ensuring that all work supports and meets the client’s strategic objectives, is outstandingly executed, and exceeds expectations. • Led branding, marketing and communications initiatives, including strategy, planning, positioning, value proposition, broadcast/video, paid media/social/content, thought leadership content, digital efforts including SEM/SEO, employee communications and events.Client Successes:• Paid advertising efforts yielded a 73%-95% increase in traffic to client’s owned-channel• Paid social media efforts yielded a 46% increase in the client’s LinkedIn follower base
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  • Powershe
    Chief Marketing Officer
    Powershe 2002 - 2014
    Apparel, accessories, style, and inspiration company.• Apparel & Accessories – 2012 - 2014: Designed, manufactured, marketed, and directly and indirectly distributed private-label clothing and jewelry labels.• Image Consultancy – 2002 - 2014: Lead a personal image and style consultancy in Massachusetts, New Hampshire, Maine, Illinois, Pennsylvania and Texas.• Jewelry Retailer – 2002 - 2005: Founded, owned, and operated a fashion jewelry business. Sold directly via reps and indirectly via wholesale to stores across New Hampshire, Massachusetts, and Maine.
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  • Cmgi
    Director Of Marketing
    Cmgi 1998 - 2001
    Us
    Internet conglomerate and operator of more than 75 Internet companies.• Helped establish corporate vision, branding, relaunching, naming, positioning and ongoing repositioning of company and product lines including digital and traditional.• Oversaw collateral, advertising, direct mail, web presence, annual reports, trade shows and large-scale events with an initial marketing budget $500K, which increased to an excess of $25MM in two years.• Provided successful strategies and tactical execution for internal and external communication for CMGI including CMGI corporate internal and external marketing initiatives and CMGI’s marketing to its arsenal of internet companies.• Assisted with CMGI Field stadium naming rights ($100MM Stadium Naming Rights): Internal and external marketing for the Patriots football stadium in Foxboro, Massachusetts.
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  • Leo Burnett
    Account Supervisor
    Leo Burnett 1995 - 1998
    Chicago, Illinois, Us
    Full Service Advertising Agency (formerly TFA).• Managed more than $10MM of business for one the nation's leading B2B tech agencies in the US. Directed successful marketing strategies and tactical execution for clients including strategy, branding, positioning and ongoing marketing initiatives including web, advertising, event, collateral, direct mail and packaging. Supervised two of the largest accounts at the agency, Avid and CMGI.• Client Success: - Managed Avid brand and multi-sales channel account of $6MM - New product launch of Avid MCXpress of $50MM within one year - Launched more than 12 companies in the CMGI portfolio in less than two years
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  • Howtek (Hardware & Software)
    Marketing Manager
    Howtek (Hardware & Software) Jan 1993 - Jan 1995
    Drum and Flatbread Scanner Company.Supported the Marketing Director for all marketing initiatives, including internal and external communication, collateral, and trade shows.
  • Diversified Technologies
    Marketing Manager
    Diversified Technologies 1992 - 1993
    Reisterstown, Maryland, Us
    Technical engineering firm.Managed all marketing initiatives including internal and external communication and collateral
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Tricia Doyle Mahoney Skills

Marketing Creative Direction Marketing Strategy Advertising Fashion Leadership Entrepreneurship Marketing Communications Strategy Brand Development Styling Strategic Planning Public Relations Blogging Apparel Digital Marketing Integrated Marketing Fashion Design Strategic Communications Brand Management Event Management Facebook Marketing Management Content Strategy Branding Organizational Leadership Writing E Commerce Public Speaking Innovation Messaging Outcome Focused Creativity Success Driven Inspiration Overcoming Challenges Persistence Internal Communications Storytelling Empowerment Of Women Inspiring Women Mentor For Women Sales Magazines Digital Storytelling Brand Awareness Corporate Communications Art Direction Corporate Branding Agency Leadership

Tricia Doyle Mahoney Education Details

  • Keene State College
    Keene State College
    Business Management

Frequently Asked Questions about Tricia Doyle Mahoney

What company does Tricia Doyle Mahoney work for?

Tricia Doyle Mahoney works for Twisted X Global Brands

What is Tricia Doyle Mahoney's role at the current company?

Tricia Doyle Mahoney's current role is CMO | Brand Magnifier | Marketing Powerhouse | Digital Authority | Brand Builder | Author & Screen Writer.

What is Tricia Doyle Mahoney's email address?

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What is Tricia Doyle Mahoney's direct phone number?

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What schools did Tricia Doyle Mahoney attend?

Tricia Doyle Mahoney attended Keene State College.

What are some of Tricia Doyle Mahoney's interests?

Tricia Doyle Mahoney has interest in Fashion/style/image, Children, Marketing, Education, Empowerment Of Women, Mentorship, Health, Branding, Storytelling.

What skills is Tricia Doyle Mahoney known for?

Tricia Doyle Mahoney has skills like Marketing, Creative Direction, Marketing Strategy, Advertising, Fashion, Leadership, Entrepreneurship, Marketing Communications, Strategy, Brand Development, Styling, Strategic Planning.

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