Tricia Foster Email & Phone Number

Specialist at AppleExceptional People Skills: Able to connect with diverse customers and colleagues, fostering positive interactions.Creative Problem Solver: Skilled in understanding and addressing customer needs with tailored solutions.Multitasking Ability: Effectively manages multiple responsibilities in a fast-paced environment.Adaptable Communication: Comfortable engaging with a wide range of personalities and communication styles.Reliable Team Player: Consistently dependable in supporting team objectives and maintaining store operations.

Sarasota, Fl

Currently, working with the APPLE UTC LOCATION as an Apple Product Specialist. It is one of the hardest working and one of the most satisfying roles in my professional career. It is a real joy to work for such a progressive company in terms of their corporate credo and (of course) Apple's AMAZING TECHNOLOGY. Every day is fast-paced and every day it is new and different.

Sarasota, Florida Area

Moved back to Sarasota, FL after NextEra Energy corporate restructuring. Experienced Senior Marketing and Communications Specialist in complex Fortune 500 environments.Currently, Independent contractor for marketing and communication projects. Understand and implement full range of marketing strategies for digital and traditional medias. Available for local or remote opportunities.(Familiar with Social Platforms: Facebook, Linkedin, Twitter, Instagram, Google, SEO, SEM, Web Metrics, Video, Email, Advertising, Print, Event Management, Tradeshows, Press Releases)SENIOR MARKETING & COMMUNICATIONS SPECIALISTStrengths: Earning Trust of Others, Delivering Results, Always AccountableDeliver bottom-line impact by creating and implementing fully integrated marketing and campaign strategies. Highly collaborative professional who knows how to get the job done. Passion for developing and executing impactful Marcom strategies to increase revenue, customer awareness and digital engagement. Expertise working in complex, forward thinking Fortune 500 companies. Team leader who delivers exceptional results to meet shifting priorities and demanding deadlines. Have worked in virtual, remote, regional and headquarter environments.Extensive experience in Energy, Technology and Healthcare sectors. Applies strong creative, project management and communication skills to ensure key business initiatives are executed. • Strategic Marketing & Communications• Brand & Reputation Management• Integrated Marketing & Content Strategy• CRM/CMS Implementation (IBM, HubSpot)• Marketing Automation (Salesforce)• All channels: web, print, email, video, collateral • Functional Website Design• Project Metrics and Analysis• Social Media Strategies (Facebook, Twitter, Instagram, Google+)• Lead Generation• Press and Media Releases• Campaign Development

Juno Beach Fl

Senior Marketing Communications Specialist -corporate wide layoff in December 2018 (relocated back to Sarasota, FL from Juno Beach FPL Headquarters)Implemented roll-out of innovative customer digital communication campaigns to increase customer engagement to customer base of five million customers. • Leveraged customer market research to improve customer engagement to provide a superior online experience; 10% increase month-over-month in client satisfaction scores• Served as project lead across all functional teams implementing transactional emails to groups including Corporate IT, Business Units, Corporate Marketing & Communication Teams and Vendors• Liaison lead with internal departments, corporate counsel, media and creative agenciesStudio Traffic Manager Oversaw end-to-end project management for Creative Studio and managed all studio project reporting metrics. Served as project lead for team of five, encompassing all assignments involving the NextEra Energy companies, a Fortune 200 company with $18 billion in revenue, 15,000 employees throughout the U.S. and Canada.• Established due diligence for studio assignments (2,000+ projects annually) to ensure delivery with corporate branding, consistency and on-schedule delivery• Content creation for various media channels: annual report, community initiatives, web, blog• Created Creative Services training materials and conducted new user training sessions• Identified IBM Marketing Operations technical issues, coordinate with IBM to resolve system processes

Juno Beach, Fl

NEXTERA ENERGY/FLORIDA POWER LIGHT (FPL) 2015 – 2018Senior Communications Marketing SpecialistImplemented roll-out of innovative customer digital communication initiatives to increase customer engagement to customer base of five million customers.• Leveraged customer market research to improve customer engagement to provide a superior online experience; 10% increase month-over-month in client satisfaction scores• Served as project lead across all functional teams implementing transactional emails to groups including Corporate IT, Business Units, Corporate Marketing & Communication Teams and VendorsStudio Traffic Manager (Visual Communications)Oversaw end-to-end project management for Creative Studio and managed all studio project reporting metrics. Served as project lead for team of five, encompassing all assignments involving the NextEra Energy companies, a Fortune 200 company with $17 billion in revenue, 14,000 employees throughout the U.S. and Canada.• Established due diligence for studio assignments (2,000+ projects annually) to ensure delivery with corporate branding, consistency and on-schedule delivery• Created Creative Services training materials and conducted new user training sessions• Identified IBM Marketing Operations technical issues, with IBM Problem Resolution team to resolve system processes

Juno Beach, Fl

Sarasota, Fl And Research Triangle Park, Nc

Professional Skills: • Integrate digital strategies with global content + campaigns • Corporate branding + compliance• Sales enablement: focus on driving revenue and growing the business • Identify emerging market trends + technologies• Understand the sales funnel + how to leverage successful outcomes • Voice of customer (customer advocacy) • Cross-functional project management (IT, sales, product marketing, global marketing + communications, regulatory, compliance)• Marketing automation systems + web-based reporting tools: analytics, content management• Go-to-market: channel + service partners Drive inbound digital marketing revenue | demand generation for SWTG (Smart Web Technology Group Consultant) Align SPG roadmap for high profile revenue generation program within Cisco (target $1.187 Billion in online leads) Integrate global marketing programs + offers into the digital customer journey (buying personas) Develop + align strategy, content and campaigns across all company platforms (Adobe, Salesforce.com, Unica) Collaborate with global cross-functional teams to ensure successful inbound marketing campaigns (corporate + product marketing, digital strategy, services, user experience, operations) Leverage marketing automation through dashboards: work with metrics team to achieve top performance indicators  Implement customer journey: buying personas to optimize website traffic and customer engagement  Entrepreneurial, high energy and naturally curious

Lakewood Ranch, Fl

GE Healthcare (division sold to Ascom, June 2012)Key Accomplishments: * Developed new clinical focus for GE Nurse Call Communications Marketing Strategy (vs. feature-benefit methodology) (Marketing Communications Consultant) * Created deliverables for new product launch (focus on clinical workflow analysis) * Revamped channel partner collateral website ($40,000 annual savings) * Reversed declining sales through channel partner engagement (100+ companies throughout U.S. and Canada)RESPONSIBILITIES: • Implemented strategic marketing plan: developed sales & marketing guides, brochure & digital collateral, technical sheets, communication plans, professional publications• Evaluated competitive intelligence and promotions• Worked closely with multiple cross functional teams (corporate, engineering, sales, clinical, compliance) to ensure consistent branding, messaging + market delivery• Designed + implemented media and public relations initiatives• Involved with product lifecycle planning (assisted with end-of-life activities – strong technical aptitude)• 3rd party technical consulting services (starting 2009): cross section of client-companies with focus on branding, website development, SEO, marketing collateral, demand + lead generation

Sarasota, Florida Area

Key Accomplishments: Designed + implemented (2) Websites and (1) Legal Industry Blog, saving over 60% of original budget Increased legal referrals (attorney-to-attorney, industry trade groups) by 42% Y-T-D in Fiscal 2009 Ability and willingness to see the big picture and handle small details (very hands-on)RESPONSIBILITIES:• Developed strategies, operational structures, budgets to align marketing programs with the law firm’s priorities • Increased law firm’s visibility within the legal community for referrals, expert sourcing, and speaking engagements• Grew (10) Legal Practice Areas into progressive, self-sustaining profit centers • Researched, developed + implemented strategies to expand firm’s presence: Press releases, community involvement, sponsorships, volunteer efforts, communication materials, advertising, event management (i.e. seminars, speaker bureaus, trade shows, symposiums)

Information Technology, It

Advanced Certification (Pursuing), Digital Marketing

Activities and Societies: Areas of Study: Advanced Certification for Website Design & Technology, Traditional Marketing & Internet.