Higher Ed Marketing SpecialistAs a higher education marketing specialist, my skill set is enhanced by my ability to function as a marketing generalist. Public higher education simply hasn’t had the resources necessary to create separate units for marketing research, marketing strategy, marketing communications, online marketing and social media. Instead, those of us leading marketing groups for higher education have learned to immerse ourselves in all these topic areas in order to understand –and execute– the principles of successful marketing.This can appear unorthodox to a more traditional and siloed marketer or marketing operation, but in a field where marketing demands increase exponentially while budgets shrink (or never exist in the first place), it’s an approach essential for marketing achievement. On any given day, I work collaboratively, leverage knowledge from colleagues, crowd-source solutions and attack marketing challenges with an eye towards results and ROI. Working at a large non-profit, I also strive to keep our marketing efforts integrated and sustainable, created with input from colleagues, across disciplines and divisions, operating in renewable cycles, and minimizing resource impact.Specialties: Integrated marketing communications program creation and management.Brand management for large, complex brands.Social media strategizing and implementation.Basic marketing research study development and execution.Media planning/buying.Online content generation.Write, edit and occasionally art direct print and digital communications.Special events (of all sizes) planning and execution.