Tricia Zima Email & Phone Number

• Leverage a data-driven approach to design and implement robust integrated marketing plans for national retailers, effectively connecting targeted consumers with tailored messaging to enhance client engagement. Achieve impactful results through multifaceted campaigns that included direct mail, programmatic display, video advertising, acquisition email, and OTT/CTV.• Oversaw the creation and launch of a comprehensive training initiative centered on digital marketing tactics and channels. Successfully transitioned Mspark from a traditional print company to an integrated provider of print, digital, and email solutions, resulting in a remarkable $3.36M in digital revenue for 2023.• Conduct thorough evaluations of post-campaign quantitative data, integrating qualitative insights to craft comprehensive performance narratives. Analyze key metrics including client sales data, pre- and post-campaign foot traffic, click-through rates (CTR), view completion rates (VCR), cost per acquisition (CPA), online and offline conversions, and coupon redemptions to assess campaign effectiveness and attribution.• Handled Project Manager role to create a new Pinpoint targeting application, collaborating with the IT Development team, Strategic Analytics team, and Sales. Developed a requirements list, engaged in initial discussions with the development team, and held daily standups to review tasks, bugs, and testing progress. Oversaw pilot team training, collaborated with IT and the creative team to produce a training document, and developed training videos while conducting sessions for Sales and Customer Experience (CX). Additionally, worked with team on LMS training site needs, fully rolled out the application, and provided ongoing user support. Maintained communication with the development team to address bugs and updates, and created a list of incomplete tasks and new requirements for the next phase of the project.

• Lead assigned client team toward yearly goals and budgeted numbers• Maintain strategic outlook over assigned accounts and foster strong relationships with clear communication• Grow and optimize client market share by driving repeat consumer purchase behavior• Develop and implement detailed marketing strategies and navigate through operational challenges• Create and deliver dynamic presentations outlining our core competencies, strategies, metrics, product enhancements, and results to the client each quarter• Daily/weekly/monthly deep dive reviews of various reports detailing account health and movement• Understand financial marketing models and build product P& L's for new products and product changes• Lead new product launches that follow deadline driven timeline• Utilize effective problem solving skills to overcome both internal and external challenges, i.e. billing, refunds• Work closely with Product and Marketing to manage all marketing materials• Partner with Clarus legal team to ensure all programs are compliant as they begin and grow• Identify internal process issues and participate in the improvement process• Perform under tight deadlines to complete assignments internally and externally• Interface consistently and effectively with all internal teams including Leadership, IT, Creative, Marketing, Finance, and Analytics, to articulate client needs and requests• React to opportunities directly or indirectly presented by the client and propose the right deal structure for each based on client history and current environment• Responsible for training multiple call center agents and supervisors

(Acquired Advo, Inc. In 2007)

• Responsible for the management of over $100 million in client revenue for national grocery retailers and consumer package goods (CPG) companies. • Execute projects and analyses as necessary to support proof of concept and team workload. Use internal and external data sets to design a targeting strategy, create media recommendations, provide reports and maps that meet client objectives.• Lead strategy discussion with sales and proactively manage the creation of client-focused solutions and appropriate timelines. Proactively design and deliver targeting presentations addressing clients industry and advertising needs. Develop advanced client planning methodologies, on-boarding strategies, and RFP (Request for Proposal) responses based on executional expertise across all product lines.• Lead consultation with internal and external clients to gain consensus on recommended approaches and overcoming client challenges. Leverage relationship with external clients through project work and formal presentations. • Manage projects by working with necessary cross-functional associates (i.e. Sales, Digital, CS, Marketing and Targeting Analysts) to plan and execute targeted media solutions.• Identify, develop and implement processes/ tools in support of Valassis products or client verticals. Train and mentor others on effective Targeting strategies. Develop necessary support materials to train and educate sales & marketing teams.

• Responsible for the management of over $100 million in client revenue for national grocery retailers and consumer package goods (CPG) companies. • Execute projects and analyses as necessary to support proof of concept and team workload. Use internal and external data sets to design a targeting strategy, create media recommendations, provide reports and maps that meet client objectives.• Lead strategy discussion with sales and proactively manage the creation of client-focused solutions and appropriate timelines. Proactively design and deliver targeting presentations addressing clients industry and advertising needs. Develop advanced client planning methodologies, on-boarding strategies, and RFP (Request for Proposal) responses based on executional expertise across all product lines.• Lead consultation with internal and external clients to gain consensus on recommended approaches and overcoming client challenges. Leverage relationship with external clients through project work and formal presentations. • Manage projects by working with necessary cross-functional associates (i.e. Sales, Digital, CS, Marketing and Targeting Analysts) to plan and execute targeted media solutions.• Identify, develop and implement processes/ tools in support of Valassis products or client verticals. Train and mentor others on effective Targeting strategies. Develop necessary support materials to train and educate sales & marketing teams.

• Provided targeting opportunities and strategies for various Grocery, Home Furnishings, and Restaurant clients utilizing geographic and socio-economic variables, in conjunction with consumer buying and lifestyle data.• Facilitated requests to the internal National Resource Center (NRC) for customer databases, analyzed the data output, and provided executive summaries and mailing recommendations to the Sales team and client.• Initial point-person for NRC mapping and reporting requests from Domino’s agency and Strategic team.

• Worked closely with National and Regional VPs on Top Client and Ops & Risks reports for Monthly Business Review (MBR).• Provided monthly Sales Key Performance Indicators (KPIs) to Senior Sales Management. • Supported the Sales Quota Management process. • Partnered with HR to provide guidance and support for all position management related issues.• Continually provided ad-hoc reporting and analysis to Senior Sales Management. • Departmental lead responsible for workload review and associate training.

• Provided leadership and guidance towards developing, analyzing, and managing the databases and files for existing and new sales performance measurements.• Worked with Corporate and Field Finance during Quota Baseline setting process.• Handled the processing of quota transfers and restructured tracking process to be more informative and timely.

• Provided leadership and guidance towards developing, analyzing, and managing the databases and files for existing and new sales performance measurements.• Worked with Corporate and Field Finance during Quota Baseline setting process.• Handled the processing of quota transfers and restructured tracking process to be more informative and timely.

• Interacted with national and local clients regarding payments, past due invoices, and account inquiries. • Dealt with outside sales force daily with account reviews, cash applications, and client disputes.• Performed account reconciliation and researched disputed claims by client.

• Accountable for ensuring list orders were accurately processed, client needs were met, and personnel were properly trained.• Performed entry of orders, file transfers, and demographic profiling.• Installed on-line entry system and conducted training at client location.