+ Leveraging Beauty industry & category expertise to help accelerating brands find scale on TikTok Shop+ Partnering with brands to develop growth-driven but sustainable social strategies via my expertise in content commerce+ Onboarding +12 top trending digitally native beauty brands to TikTok Shop+ Spearheading TikTok Shop's category trends initiative to support clients in developing engaging content that will simultaneously convert + entertain customers + Creating go-to-market materials highlighting best-in-class merchandising recommendations and actionable insights

+ Create original, attention-grabbing, and interactive content, including but not limited to posts, articles and images + Promote and increase overall engagement and viewership across multiple social media platforms (Twitter, Instagram, YouTube, Facebook, and Pinterest) + Write and edit blog entries for editor to review+ Research information and edit for both content and grammar/spelling for blog entries+ Increase online marketing presence with Facebook Ads + Utilize Google Analytics, Keywords and Webmaster Tools in order to build organic in-bound search traffic+ Initiated an effective local and long-tailed search strategy for the site

+ Developed Commerce Merchandising playbook to introduce high potential clients to Meta's Commerce platforms and created the overarching category growth strategy for the team + Leveraging background as a SME in Beauty & Wellness to support top Prestige & Luxury clients (LVMH, ELC NA, L'Oreal USA, Shiseido) in helping them scale their business + drive significant topline revenue growth + Supporting 75+ high touch partners using data-backed insights, bespoke format recommendations, driving successful campaigns and providing highly relevant market trend insights on a regular cadence+ Contributed and collaborated on +20 published case studies, highlighting the positive impact driven by the merchandising excellence from clients in my book of business

+ First hire to this position, collaborated in creating Meta’s official Merchandising Best Practices GTM materials and helped to define how merchandising can impact IG Shop’s value prop+ Conducted comprehensive platform-level analysis on catalog health and seasonality curves leveraging both market trends and historical sales data for 50+ unique clients, helping them drive an average lift of +45% YoY topline revenue growth + Spearheaded IG Drops and Live Shopping sourcing strategy to maintain a consistent pipeline of high impact drops and support GMV goals; far exceeding both Drops (+188%) and Live Shopping (+145%) Goals + Supported Live Shopping assortment strategy for platform alpha and beta tests - making assortment recommendations, forecasting customer demand, supporting partners end-to-end

+ Successfully managed a $50M area across three subcategories and 12+ product types + Led and mentored multiple experienced buyers on the fundamentals of retail and product "the Walmart Way" + Curated and managed multiple highly profitable X-Site merchandising experiences driving a 20% lift in organic traffic and a 10% lift in incremental GMV+ Onboarded 20+ key major national bedding brands to dotcom + Built and cultivated key strategic relationships with 425+ suppliers across eight countries + Leveraged statistical modeling to accurately forecast potential risk and limit inventory liability + Conceptualized and executed a key organic influencer tie-in strategy driving over 1.5M in unpaid traffic to site + Partnered with marketing team to curate and execute a key DABA and affiliate strategy + Designed and developed multiple key unique textile prints with suppliers to get ahead of key décor trends and customer demand

+ Successfully managed a $45M category while personally mentoring two buyers on the fundamentals of merchandising+ Carefully managed and monitored content health for all Top Sellers while partnering with 400+ suppliers across seven countries + Conceptualized and lead multiple internal and external marketing campaigns that needed Omni-level coordination to execute+ Sourced and negotiated deals to onboard major national brands into Walmart’s assortment portfolio+ Conducted daily macro and micro analytics on overall category performance and market trends+ Completed comprehensive sales forecasts utilizing all available data and overall category business landscape + Negotiated highly profitable cost concessions with suppliers to capitalize on both top line and profit opportunities + Optimized category GMV$ and profit margin through strategic pricing actions and thoughtfully curated product assortments

+ Successfully managed VIP accounts for all of Beau-coup's top Fortune 500 clients + Cultivated & grew personal client list by 120% YoY+ Spearheaded Corporate market initiative generating incremental $500K in additional revenue YoY + Created custom graphics and designs for VIP Wedding clients and planners+ Created client pipeline via direct outreach

+ Contribute to parts of marketing activities and seasonal campaigns+ Participate in and coordinate the execution of product marketing plans. + Create and maintain seasonal marketing plans+ Provide excellent customer support and develop repeat business by establishing lasting relationships+ Train new team members regarding customer service and product support+ Act as a conduit of information, samples/etc between customers and the team + Assist with consumer research via conducting customer surveys and other methods

+ Brainstormed and implemented new ideas for campus campaigns to promote voting and President Obama's campaign+ Created Facebook, Twitter, and other social media posts for local campus campaigns+ Solicited, tabled, and reached out to countless students, volunteers, supporters, and others+ Led meetings with fellow team members and volunteers + Designed and crafted headlines, banners, posters, and other marketing/outreach materials on social media and on-campus

+ Executed merchandising/promotional strategies with management team and associates+ Contributed to aspects of merchandising activities+ Assisted with consumer research using market shopping and trade/fashion magazines to contribute to retail strategies, including displays and marketing+ Provided excellent customer service, using communication skills, anticipating customer needs/wants, and consumer research+ Managed team of 10+ associates+ Ended 2009 fiscal year as #1 performing store in region, meeting 119% of incentive goal