Trideep Nayan Deka Email & Phone Number

India

Hyderabad, Telangana, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Launch GTM - Shopsy, Flipkart's B2B2C platform to start your own online business without any investment.

Bengaluru, Karnataka, India

Launch GTM - 2GUD, Flipkart's Social Commerce Platform for Fashion, Tech and Refurbished productsContent Strategy - Content curation, development, execution strategy for Social Commerce platforms for BAU and Sale Events w/ 1K+ influencers.Brand Marketing Comms - Macro and Micro influencer campaigns across all social media platforms incl. YT, Instagram, Facebook, Telegram.

Bengaluru, Karnataka, India

Originals Launch • Launched Entertainer No. 1, India’s 1st UGC Talent Hunt• Launched Kya Bolti Public, Poll based Interactive Quiz ShowPlatform Merchandising

Bengaluru, Karnataka, India

Project TV Monetization to drive TV Cat. growth by FY25.

Bengaluru, Karnataka, India

Event Planning & Sales (BAU, Sale Events, Big Billion Days)Copywriting & Platform MerchandisingCRM

Ahmedabad, Gujarat, India

Held core Positions of Responsibility as part of the following student led clubs:- Movies And Design Club - Director of Production- IIMACTS (Drama Club) - Marketing & Production Manager- Music Club - Marketing & PR Manager- Cultural Committee - Events ManagerResponsible for managing & growing YouTube channels for MAD, IIMACTS & Music Club respectively resulting in the following Impact:Impact - Movies And Design Club • Released 16 Original videos as… Show more Held core Positions of Responsibility as part of the following student led clubs:- Movies And Design Club - Director of Production- IIMACTS (Drama Club) - Marketing & Production Manager- Music Club - Marketing & PR Manager- Cultural Committee - Events ManagerResponsible for managing & growing YouTube channels for MAD, IIMACTS & Music Club respectively resulting in the following Impact:Impact - Movies And Design Club • Released 16 Original videos as Executive Producer and provided cinematography in 3 videos resulting in 140K views • Successful monetization of MAD YT channel in just 6 months• Achieved 4740% growth in views, 3710% subs & 3003% watch minutes on YT channel• Executed a 360° VR video project worth 2.64 lakhs for Vikram Sarabhai Library, IIM AImpact - IIMACTS (Drama Club) • Achieved 43% growth in views, 77% in subscribers & 33% in watch minutes on the YouTube channel releasing 11 Original videos over a period of 5 months via content creation & targeted marketing• Directed 2 full length Stage Plays and 2 street plays for both external audience & the IIM A communityImpact - Music Club • Introduced ‘#MusicWalaWeekend’ campaign to grow channel engagement resulting in a growth of 220% in watch time, 192% in views & 57% in subscribers• Designed new official logo, Music Club IIM A visible across Mail, Facebook, Instagram, YT Show less

Bangalore

Project : Devise GTM strategy for launch of Softouch Fabric Conditioner & SafeWash Matic Liquid in GT, MT & e-comm across core markets of AP, KA, KL, & TNResearch : Conducted Market Research, using qualitative (2 FGDs, 9 DIs, 240 GTs & 24 MTs) & quantitative methods (Offline Sample - 103) to identify category needs & formulate activation ideas for ATL & BTL CommunicationTested 50+ concepts, presented 3 finalized concepts from Market Research data & Category Positioning… Show more Project : Devise GTM strategy for launch of Softouch Fabric Conditioner & SafeWash Matic Liquid in GT, MT & e-comm across core markets of AP, KA, KL, & TNResearch : Conducted Market Research, using qualitative (2 FGDs, 9 DIs, 240 GTs & 24 MTs) & quantitative methods (Offline Sample - 103) to identify category needs & formulate activation ideas for ATL & BTL CommunicationTested 50+ concepts, presented 3 finalized concepts from Market Research data & Category Positioning GapsOutcomes : Devised ATL strategy for SafeWash, ‘SafeWash, New Always’ & Softouch, ‘Khushboo Khaas, Dil ke Paas’, with social media campaigns for competitions and hashtags to increase brands’ Share of Voice (SOV) Devised activation ideas for launch in GT, MT & e-commerce and placement for Share of Shelf (SOS) > 25% Designed the packaging and helped in finalizing the name and for ‘Softouch 2x French Perfume’ for launchRedesigned a new clear, ergonomic and symmetric PET bottle of SafeWash based on consumer feedback Show less

Guwahati Area, India

 Detailed analysis of organisational layouts & functioning of operational units at IOCL Refinery Reviewed the effectiveness and efficiency of INDMAX Unit in maximizing LPG production Dynamically simulated an R2R FCC Unit to be used in studies of real time optimization Converged deviation percentage from 16 to 1.3 in resulting gas phase modelling in the Riser

Calicut, Kerala

Indian Cultural Association is a premier club affiliated to NIT Calicut acknowledged to conduct over a dozen multidimensional cultural and social events annually to promote the culture and heritage indigenous to the various states of India.Acquired ₹60,000 in sponsorships & generated ₹1,75,000 in revenue with T-Shirt sales in one yearCoordinated cultural events Sangam, Euphoria, Razzmatazz and Festivals with a cumulative footfall of 5000+ audience

Master Of Business Administration - Mba

Activities and Societies: Held core Positions of Responsibility as part of the following student led clubs: - Movies And Design Club.

Bachelor Of Technology (B.Tech.), Chemical Engineering

Activities and Societies: Served as Marketing Secretary for the Indian Cultural Association, NITC Indian Cultural Association is a premier.

Education record

Activities and Societies: Editor, Debate Team, Mime Team, Music Club, Math Club.

Education record

Education record