Tim Ridgway Email & Phone Number

San Diego, California

Boston, Ma

Atlanta

Ridgway modernized the legacy brand by shifting the company's strategic marketing communications programs and products, expanding product lines and supported a 74% increase in core product sales. He developed​​​ ​​​and​​​ ​​​implemented​​​ ​​​the company's brand​​​ ​​​strategy,​​​ ​​​guidelines,​​​ ​​​and key​​​ ​​​metrics​​​ ​​, growing ​​​brand​​​ ​​​awareness​​ ​​and​ ​preference​​​ ​​​in​​​ ​​​four​​​ ​​​core​​​ ​​​product​​ ​​categories​​​ ​​​exceeding​​ ​​80%​​​ ​​​versus​​​ ​​​competitors.​​​ ​​​Drove​​​ ​​​10x​​ ​​increase​​​ ​​​in​​​ ​​​website​​​ ​​​ranking​​​ ​​​from​​ ​​web analytics and SEO​,​​ ​​​social​​​ ​​​media. Tim executed the company's first public relations program, increasing visibility in B2B and B2C ed tech market to +130 annual editorial-based media mentions, launch of B2B and B2C newsletters, ​​ oversaw the launch and maintenance of the current website architecture, posting ​​​+600​​​ ​​​blogs,​​​ ​​​+300​​ ​​spec​​​ ​​​sheets,​​​ ​​​+130​​​ ​​​product​​​ ​​​videos,​​​ ​​​+60​​ ​​case​​​ ​​​studies,​​​ social media, and sales enablement collateral​​​. He cultivated a 10-year strategic relationship with the American Speech & Hearing Association in support of a cause-related campaign, which became the basis for a 2015 global campaign by the World Health Organization. Executed print and online advertising through multiple vertical channels. He initiated a comprehensive trade show and event management strategy, expanding the number of supported events 9x, coordinating with integrated product launches, press, and promotional campaigns. Product management responsibilities included overseeing the launch of +130 skus with supporting market research, web content, sales enablement collateral, collaborating with internal stakeholders and coordinating with channel sales partners. Tim created the company's tiered B2B pricing, resulting in increased gross margins.

Greater Los Angeles Area

Director, Marketing 3/2003 - 8/20051640% increase in lead generation from use of digital marketing automation software.Drove 10x increase in website ranking from SEO and creative social media usage.Initiated ongoing research for the continuous evaluation of trends and adjust marketing strategy to capitalize on shifts in the marketplace, especially among students (focus groups, online and booth surveys).Created B2B partner portal and affiliated programs, oversaw access and content. Engaged partner organizations to execute joint go-to-market strategiesEnhanced brand from launch of cause-related strategic partnership with the American Speech Hearing Association, subsequent global campaign launch by the World Health Organization.

Santa Clarita, Ca

The largest world's largest drumhead manufacturer. Directed marketing communications and event management programs in multiple vertical channels. Identified strategies to include educational, recreational and wellness applications in new markets. Cultivated relationships with federal policy makers and researchers for broader role of music and wellness, creating national pilot programs for older adults. Introduced brand to consumer market by orchestrating the company's first time underwriting of national children's music education television series (PBS) & related outreach program. Developed first line of products to reach broader consumer market, supporting 11% of total sales. Spearheaded company's first nationally promoted educational curriculum increasing company presence in underrepresented market and grew sales of mature product lines 23% over prior years. Developed tactical and strategic campaigns for placement of press releases & full feature pieces into industry & mainstream national, regional and local print. Created company's first website and managed content. Steered development and implementation of new line of products, growing sales to 24% of revenue. Oversaw compliance of more than 175 registered and trade marked items in +30 countries. Created and distributed internal and external weekly newsletters (overseeing list management).

Greater Los Angeles Area

Developed and oversaw brand guidelines, strategic communications and public relations.Created cause-related partnership with American Music Therapy Association advocating expanded roles for music making for social-emotional well-being.Oversaw BtoB compliance of 175+ trademarked and registered items across +30 countries.Product marketing shortened concept to delivery of product launches -35%