Founding Member And Creative Director
Metal Communications
Bandra West, Bombay
One of the founding members of Metal Communications with Narayan Kumar, Kurien Mathews, Sharan Saikumar and Ambarish Ray. Responsibilities included building the entire creative team from ground up and developing the creative culture. As the Creative Director was responsible for understanding the needs of the brands and creating solutions through both traditional advertising as well as innovations. Worked extensively on developing brand architectures for new brands as well as established ones. Key accounts included Platinum Guild International, Staples, Reliance Mutual Fund, Axis Bank, Axis Mutual Fund, Shriram Insight, Campaign Magazine, Web18, CNN-IBN, in.com, Star CJ Alive, Star Gold, Like OK, Zoom amongst others. Developed strategies for brands across categories and market size.