Tri Melisa Selviani Email & Phone Number

• Managed over 40 WhatsApp community groups, including Ibu2Canggih, Geng Glowing, and Ikan Galau, with a total membership exceeding 10,000 individuals.
• Maintained and monitored the community to foster continuous growth and engagement.
• Developed and implemented innovative strategies to enhance member engagement and participation
• Managed end-to-end content creation and execution for daily conversations within WhatsApp groups to ensure discussions remained engaging and relevant.
• Led initiatives for Focus Group Discussions (FGD) for Ibu2Canggih and Geng Glowing by develop and refined discussion concepts to drive meaningful interactions.
• Gathered and analyzed feedback from community members

• Collaborating with cross-functional teams, including the Social Media Team, Content & Design Team to ensure flawless marketing campaign execution by creating content
• Crafted engaging copy for ads and social media posts
• Produced storyboards to visualize and communicate innovative content ideas effectively.
• Drove engagement by increasing the number of reach & impressions (for our social media: Ibu2Canggih, Geng Glowing and Ikan Galau) through creative content creation
• Developed guidelines that articulate the company’s voice and vision (Key Vision) also conducted in-depth competitive research to identify the company’s strengths and weaknesses
• Analyzed market content trends

Jakarta, Indonesia

• Handled TikTok Affiliate Partner campaign with brand, end-to-end creator acquisition with a total >2000 creator affiliates for more than 20 project brand collaborations (Amaterasun, Biotalk, Bonavie, Chalmer.
• Grow and manage relationships with a total of more than 1000 members of the community in the Whatsapp Group
• Managed social media account on TikTok named @Ibu2canggih also maintain continuous engagement by create, edit, share daily content and reply comments also do evaluate by build an analytics report

• Internal project that developed Instagram & TikTok account named @beanchmark.id, which discusses about digital marketing in a simple way;
• Created content plan and strategy, formulated giveaway campaign resulting in 100+ followers on Instagram and reached 9,176 audiences using organic and Instagram boost posts, with impression result 20,477 in a month.
• Managed Instagram account, including planning, caption copywriter, posting pictures for feeds and Instagram story content.
• Maintained follower engagement by replying to audience comments with engagement rate 26.06%.
• Managed and conceptualized the content brief for collaboration with KOL.

Pekanbaru, Riau, Indonesia

• This online shop is a Pre Order stuff from Kuala Lumpur, Malaysia.I am responsible to:
• Managed personal online shop Instagram account (including planning, post pictures for feeds and posting an Instagram story content)
• Maintained follower engagement by attending to user inquiries and follow up resulting in zero complaints from the customer
• Created creative content plan and strategy, resulted in 100+ followers on Instagram and reached 200+ customers buying various products
• Managed a collaboration and partnership with local influencers and grew engagement 39,5% in impressions

Master Of Communication Science, Communication And Media Studies, 4.00/4.00

• Made an article journal with the title “Pemberdayaan Perempuan melalui Pemanfaatan Sampah pada Bank Sampah Dalang Collection Kota.

Full Stack Digital Marketing Program

Full Stack Digital Marketing Program with an acceptance rate of <5% with 200 hours of worth of classes that learn with 3 months of intense.

Bachelor'S Degree, Communication And Media Studies, 3.40/4.00

• Projects: as a scriptwriter on a short movie project and as a creative team on a Talkshow Campus Project and as the main idea and.