With over 25 years in design, I still can’t sit at a restaurant without silently critiquing the menu design or walk past signage or visit a website without wondering how it could have been done better. I am passionate about design!In 2008, after working in graphic design (mostly publishing) and then freelancing for a few years, I decided to go out on my own and started my own graphic design business, Fruitful Creative.As the industry progressed to being more and more digitally focused, I expanded my knowledgebase to include website design & development, including complicated integrations and customisations, email marketing, social media design, photography & more.My expertise now lies in (but is not limited to) UI/UX Design, eCommerce, small to medium business websites, managing developers & other creatives, graphic design, brand design, client liasons/project management, and exploring ways for businesses to work better. I've designed websites for everything from local government, medical industry to sheep dipping!