Trina Campbell Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, Ca, Us

Santa Monica, Ca, Us

Develop and execute marketing strategies for placement/licensing of music in a variety of verticals including Film/TV, Agency/Brand, Education, Gaming and Interactive Media.Develop and execute integrated marketing campaigns to promote Killer Tracks artists and composers through experiences such as artist showcases, tours and promotions. Manager partnerships/relationships with SXSW, Guild of Music Supervisors, Production Music Association, Adobe MAX, NAB and Realscreen).Manage social, advertising, PR and eCommunications strategy. Develop and manage vendor, agency and artist relationships.Manage media contacts and press releases as well as oversee advertisements and editorials for industry publications (digital and print). Work with DSPs to pitch playlists and albums for artist releases. Develop and execute marketing communications including client eNewsletter.Direct and produce promotional videos to showcase artists and new album releases.Manage a team of two - Marketing Coordinator and Graphic Designer.

Co-founder, Keynote New York, LLC: Launched a music consulting company promoting new talent through song placement, marketing, industry networking forums and artist showcases.Special Events, Production, Artist Management and Promotion (Freelance) Worked production and artist relations for events including live TV & industry showcases. Highlights include: Press lead/Talent Flow: American Country Countdown Awards (The Forum), FOX, 2016; American Music Awards (Microsoft Theatre), ABC, 2014, 2015, 2016, 2017, 2018; Creative Arts Emmys (Nokia Theatre), 2015; Hollywood Film Awards (Hollywood Palladium), CBS, 2014. Talent Associate: American Country Awards (Mandalay Bay Resort & Casino), FOX, Las Vegas, NV, 2013; Billboard Music Awards (MGM Grand Garden Arena), CBS, Las Vegas, NV, 2013; Fashion Rocks (Radio City Music Hall), with production credit, Conde Nast/CBS 2006, 2007, 2008.

Indianapolis, Indiana, Us

(Positions held at WellPoint were Event/Experiential Marketing Manager, Marketing Manager, Cause Marketing Manager & Direct Marketing Manager)Developed and executed integrated B2B and B2C marketing experiences. Conceptualized and implemented strategic partnerships, advertising, promotions, communications, events, social media and cause marketing to build brand perception as a community health leader; increased brand awareness, retention and lead generation. Managed agency and vendor relationships, budgets, results tracking for campaigns, event production and all marketing efforts.Negotiated, managed and executed major marketing campaigns/partnerships/activations with the NY Yankees, Madison Square Garden, Radio City Music Hall, The Apollo Theatre, USTA (US Tennis Open) and iHeart Media.Developed and executed an interactive B2C online health/wellness campaign with iHeart Media called “Empire Health Movement.” Resulting in 51 million impressions and increased social traffic by 3%.Co-developed and managed Empire’s 75th Anniversary multi-channel marketing campaign, including a large-scale health and wellness event in Herald Square NYC with 12,000 visitors attending in one day.Developed client events, including webinars, seminars and incentive trips. Managed Development, planning, marketing and execution, resulting in strong client relationships and increased ROI.Managed the 2008 Ecosphere Direct Marketing campaign, winning the Direct Marketing Association’s (DMA) International ECHO Award resulting in a 20% response rate.

Bachelor Of Arts (B.A.)

Entertainment/Media Management; Music Business