Directing and providing the full spectrum of marketing and communications for a food hall, live music and events venue with multiple brands and stakeholders. Managing the following functions for multiple verticals of the business: internal communications, public relations, digital marketing (content creation and ad management), on-site marketing (team touchpoints with guests, print advertising, and signage), branding, community and influencer relations, and crisis management, while also playing a key role in the events strategy for our business. Yard Hospitality Group operates the food and event venue The Doral Yard, multiple proprietary onsite restaurant concepts, and formerly the Miami venue The Wynwood Yard.In 2015, I was recruited by the company’s founder to this newly created role architecting, innovating, and directing the communications vision for the brand. In this capacity, I build consumer brand awareness and drive revenue performance via content, social media, community relations, earned media placement, and other programs. Within my scope are a team of three staff, a marketing department budget, and agency partners. Key achievements:►Developing and executing the roadmap that positioned The Wynwood Yard, Miami’s first outdoor food hall, as a must-visit destination►Utilizing advanced analytics to sharpen the impact of our advertising and promotional spend.►Generating high-value publicity for The Wynwood Yard in 406 pieces of coverage reaching 4.5M readers, including coverage in New York Post, Travel + Leisure, Vogue, Thrillist, Eater, Real Deal, Curbed and more.►Securing coverage for CEO/founder Della Heiman Goldkind in Nation’s Restaurant News, The Miami Herald, South Florida Business Journal, and other outlets.►Managing the crisis response to the 2016 Zika outbreak, including media training and media relations.►Launching the new The Doral Yard venture in 2020 with extensive media coverage and generating 28K visitors per month.

Tasting Table is a food, drink, and entertainment web publisher.I defined and managed the editorial vision as founder of the company’s new Miami site. Within my scope was editorial planning in producing features and reviews focused on local restaurants and covering food and drink culture. Key achievements:►Launching Tasting Table Miami into an important voice in Miami’s food scene. I defined the visual vision; wrote, photographed, and posted weekly features and restaurant reviews; and built the social media platforms while building a robust follower base.►Creating the editorial calendars and lineup, writing the stories, taking the site photographs, and editing the copy and layouts.

WLRN Radio is an award-winning non-profit, non-commercial broadcast station and an NPR affiliate.As a member of the news production team, I wrote, edited, mixed, and produced stories for both the online and on-air channels. As such, I developed and pitched story ideas for the target Miami-Dade, Broward, and Monroe County markets and coordinated live events, managed social media, and oversaw community outreach programs. Key achievements:►Collaborating on the successful pitch and production of the feature series, “Under the Sun,” and for which I managed the social media account, the website, and other platforms.►I served as a reporter, web editor, co-producer, and writer for the documentary, “Remembering Andrew,” which received multiple accolades, including the Bronze Award for Best Documentary in the 2013 Third Coast/Richard Driehaus International Competition.►Program managing a semester-long youth radio project at North Miami Senior High School.

Project management for school accreditation process, providing educational support for teachers

Specialized in 1st-3rd grade math and science as a certified Montessori Elementary Educator