Our Expertise:- Strategy and organization- Execution Acceleration and project management- Interim leadershipWhy Choose Us?- Independent Advice- Only senior Consultants with real world experience

Responsible for the Promotion Team.

Do you need a Digital Marketing Director, but not full time? I can step in and help you get the most out of your digital marketing, CRM, automation... get in touch, so we can figure out what you need. Maybe you are going through a Digital Transformation? Maybe you're not sure you have the right organization in place? Together we'll figure what's needed to boost your sales and find your next customers.

DI2X is Digital Leadership Research Institute with a focus on digital maturity and transformation. We deliver a set of comprehensive and proven online tools for leaders and organizations who want to understand, prioritize, and execute on all the evolving technological and digital possibilities. Do you want to know more? Please visit DI2X.comGo to market strategy, brand building and lead generation are my main focus areas as CMO.

Impero A/S offers a SaaS platform for Compliance and Risk Management, helping to build a society thst rests on transparency and trust. Impero has a strong partnership sales model and to complement it, I built the foundation of Inbound Marketing and Direct Sales more or less from scratch. My achievements included:- Inbound marketing and direct sales strategy - Recruited an awesome marketing team- Launched marketing in two major markets: The Nordics and Germany- Established all channels and content, incl. CRM and automation- Met all goals and KPI's for awaereness and Sales Qualified Leads- Supported Impero's IPO and highly successful listing on NASDAQ First North

My main achievements in this role:- Doubled the sales conversion rate of the website - Increased share of sales done online by over 40% - Doubled the amount of revenue that came from the website- New look 'n feel (corporate visual identity) - Increased permission database by over 15%- Found new vendors and freelancers to support marketing and sales and hired the right people. Otherwise none of the other results would have been possible. Thank you, awesome team!Mannaz has two business units: - Learning, offering courses and education- Consulting, offering bespoke services, academies and strategy facilitationI support both business units, with a dual reference to the CEO and the SVP of Learning.In November 2020 we realized the world didn't more darkness just now... We changed Black Friday to BRIGHT FRIDAY - and sold for 10% more than the previous year (on the same marketing budget and in a more competitive online advertising environment).

- Digital Transformation in a traditional company- Digital sparring as trusted advisor for Bookclub and Publishing House- Mapping and optimising the Customer Journey in a member based business model

Sales and delivery at the head of a full-service digital team, with customers such as Lind & Risør, FK Distribution, tandlægen.dk, Farum Beton, DJ Huset, Magistrenes A-kasse and Restaurant Address. I personally secured several sales. In Cool Gray we offered a wide range of digital projects and services. For some customers we delivered projects like corporate websites, e-commerce and CRM implementation. Others we helped on a monthly basis with SEO, SEM and content management for social media and e-mail marketing.Always in focus is giving the customer the best possible advice. In addition to managing and leading the team, I serviced customers, pitched new ideas (cross/up-sales as well as newbiz) and was the digital go-to-person for my colleagues in other departments.

My team took care of UX, design and were product owners in the scrum proces. We were the bridge between the business and IT. We understand the needs of the business and translate them into requirements in dialogue with developers. Prioritazation of all new developments on site and apps go through us. This entails:- UX and digtal design, developing new features for the site and apps- Research, technical and commercial, to uncover possibilities- Scrum Product Owner, supporting the developers and understanding the business

Head of E-commerce and Sales, Head of Digital Marketing and Digital Development Lead - all rolled into one. Some results:- Improved all KPI's for our digital marketing (Facebook, display, RTB) with 70-110% when we took the task in-house- Team turn-around. We went from producing pages and mails in days to doing it in just hours with better quality, fewer errors and much happier employees- Wild year on year growth in sales with website and apps as the only sales channelseWith reference to the CEO and with as many as 23 employees at one point, the Online team was created to run nemlig.com's digital channels. We managed a turnaround of work processes by streamlining, using everyone's skills more intensely and created a tightly-knit unit with clear tasks, few errors, short time to market and a great atmosphere. After the first 6 months, all of our marketing colleagues joined the team as well and I was in effect constituted Head of Marketing. While I was with nemlig.com, we implemented SalesForce Marketing Cloud and Sitecore. I was a part of the steering comittee and helped form the specifications. During implementation of the new platform, even more people joined to help us. We designed, implemented and migrated the website to a new platform, focusing both on the customer experience and the editor modules.All marketing and sales was initiated and run by the Online Team. For large campaigns and branding we had support from agencies and a consultant. We ran and optimized all marketing campaigns, the site and apps and were constant agents for change and commercial development. We developed new features for the site and apps.

As part of nemlig.com's Marketing Department, I did cross-organizational project management of strategic initiatives such as Click 'n Collect, our new visual identity, usability and commercial development of new functionality on the site and in apps.

I taught Online Marketing to adults, mostly to marketing and communications professionals looking to update their skills. I focused on general principles as well as hands-on demos of CMS, SEO, usability, e-mail marketing, Facebook, LinkedIn, YouTube, Twitter and Google's tools. KEA (Copenhagen School of Design and Technology) is affiliated with IT-Kompetence A/S, which has offered courses since 1989. While teaching, I launched a new line of BtB services within Digital Marketing, Visuel Communication and New Media. With reference to the CEO and the Board of Directors I developed the business plan, sales and marketing strategy and made it come to life. I also made, marketed and held workshops for decisionmakers, individual courses and lectures for customers such as DGI-byen and Wiley, with excellent feedback.

Head of the Danish online team with four employees. I was a part of a classic BtB marketing department focused on building long-term customer relations. Focus has been on raising internal awareness when it comes to digital solutions, getting the basics right and securing the right external vendors (e.g. on frontend development, media spending, SEO and SEM), so we deserve the role of trusted advisor to the business. In my team we managed all marketing and communications in the digital channels (homepage, newsletters, social media, apps, campaign sites, cross-channel tracking, intranet, internal campaign e-mails to staff, pdf's, video, SEO/SEM, banner ads, etc.).

I developed the strategy for all digital channels in PwC (formerly PricewaterhouseCoopers), such as pwc.dk, permission marketing (CRM), social media, mobile and intranet - and then I made the strategy come to life in cooperation with all my talented colleagues. Some of my results:• Establish and track lead generation on pwc.dk• Attention to SEO, which has ranked us first on Google for many of the keywords in our business. More than 20 pct points increase in the cut of trafic coming from organic search• A 50% increase in traffic between May and Dec. 2010• Permission marketing implemented - our newsletter routinely has open rates over 45% and click rates over 35%. Sign up at pwc.dk/tilmeld - if you read Danish.• Tracking implemented and now routinely used for enlightening the business• Mobile: Usability, information architecture and design of PwC's global templates for mobilePwC Denmark's communication and marketing has moved online, including a major shift in attitudes. It's a massive, strategic move resulting in bottom line savings of several million DKK each year.

With customers such as Telia and Europæiske Rejseforsikring I have helped determine strategy, plan implementation and actually get things done.

My main tasks the first year or so were SAS Institute's Danish homepage and e-newsletter. I was also the editor of the print magazine "Refleksion og Resultater".After about a year I had the opportunity to move into a new position, where I bridged Marketing and Sales and my responsibilities looked more like this: • Building sales and customer relations through marketing activities • Forging a closer cooperation between Marketing, Sales and Business Advisory• Subject matter expert on the web and on online media and tools (newsletters, tracking and other metrics, AddWords, SEO, banners, blogs, wikis, usability and information architecture)• Research and implementation of IT tools such as FTP servers, online templates, knowledge sharing and CRM • Project manager for events, user groups, seminars and conferences, Danish as well as international• Editor of the print magazine "Refleksion og Resultater", distributed (among other places) in Børsen

I had my own consultancy firm and spent most of my time hired by my old colleagues at Telia, helping with UX, user tests and project management for new customer self service features on telia.dk.

I began in Chr. Hansen in the middle of a platform change. Thanks to excellent work done by Rikke and Majbritt before me I was able to move 12 sites in 7 languages in a matter of months. From there on I managed Chr. Hansen's global online presence, i.e. the corporate site www.chr-hansen.com, content delivered on country sites around the globe and themed sites for campaigns and products.

After researching the flow of communication to and from the app. 200 advisors answering phones for Orange, I re-structured the call center communication to focus on a shared portal, rather than e-mail and random messages from management or peers.Moving up from my position in Customer Services in June 2004, I became part of a cross-functional 'dream team' of online enthusiasts. I helped clean up orange.dk, go from Orange to Telia and merge the online presence of Telia Mobile, Broadband and Stofa (all with different backend systems). We also built the prototype for a new e-business web shop (that never made it from drawing board to reality, unfortunately) and we improved vastly on the self-service platform. My part was usability, copy, testing and project management.

In a small communications department I had the opportunity to try out a wide array of disciplines - articles, competitions, adds, outdoor, events, intranet, direct mail... and I fell in love with the online channel. My position was temporary (replacement for a colleague on maternity leave), but it was prolonged twice.

I worked at DCHF (now a part of DIIS, Danish Institute for International Studies)

I gave tours of the brewery in English, French and Danish.