Melanie Tringali Email & Phone Number

Woburn, Massachusetts, Us

Alexandria, Virginia, Us

Recruited by COO to transform marketing strategy & operations, increase brand awareness across the United States, and grow revenue. Ensured continuous performance improvement by leading marketing specialist, marketing manager and external resources: agencies, web developers, writers, designers, videographers, and photographers. Attained organization’s product line revenue by uncovering key markets and formulating marketing plan. Drove qualified leads by pioneering digital strategy - PPC, Social, SEM, and SEO

Wakefield, Ma, Us

Led strategic planning and execution of integrated marketing campaigns for global high-tech clients. Managed a team of eight direct and indirect reports.Role encompassed the following:► Marketing Strategy► Branding and Messaging► Demand Generation► Collateral and Content Development► Thought Leadership► Website Strategy and Development► Social Media Strategy and Implementation► Webinars and Trade Shows► Customer Lifecycle Programs

An exclusive networking group for mid-career professional women in the creative space: sales, marketing and communications. K!cking *ss means getting bus!ness done, !mproving your career and self, and giving back to those in career trans!t!on or frustrat!on. Every woman leaves something of herself on the table. We are always looking for experts in careering and coaching.

Boston, Ma, Us

Oversaw, developed, and led the Marketing and Communications department for this growing international education consulting/management company with 12 global offices. Transformed marketing and communications department, growing team from one to eight, adding processes, demand generation and automation to the mix. Responsible for brand awareness, customer engagement, digital strategy, video and creative marketing campaigns, driving qualified leads and revenue growth.

Provided branding, marketing strategy, messaging, website and digital strategy and development, demand generation, market research, and outreach campaigns to clients in a variety of industries - technology, professional services, education, and finance.

Winchester, Ma, Us

Develop and execute comprehensive marketing plans for Schools for Children, Inc. and its portfolio of schools building brand awareness and enrollment. Helped launch the National Institute for Student Centered Education, a consulting, training and resource provider for educators nationwide.

'S-Hertogenbosch, Nl

Led the development, execution and ongoing evolution of the company’s global website, partner extranet and Sales and Marketing sale enablement (intranet) sites. Strategized and managed site enhancements for content, SEO, localization and led quarterly releases. Oversaw other digital communications, such as email marketing programs and online advertising in support of growth goals. Managed brand, messaging and communications for merger and acquisition with TomTom. Developed, managed and executed collateral materials, sales tools, and other marketing programs for US and Europe.

San Francisco, Ca, Us

Defined and executed marketing programs for products and services for four business units; target audiences included telecommunications, financial services and retail industries. Led strategic re-branding initiative allowing company the ability to enter new markets. Managed public relations for North America, Asia-Pacific and EMEA. Developed and managed digital initiatives and company website, led print and email campaigns, webinars and tradeshows. Managed internal team and external resources including design firm and PR agencies to meet the growth needs of the business.

Boston, Massachusetts, Us

Developed new company brand based upon customer research, updating both the corporate message and visual identity. Managed all trade shows and events. Responsible for strategy, theme, message development, and promotions increasing lead generation. Managed a staff of marketing professionals. Delivered the organization’s first website, managing both creative and technical resources.

Cleveland , Ohio, Us

Newark, De, Us