Lead and own the product vision and strategy for sales funnel on esurance.com; responsible for innovating e-commerce solutions to drive growth and retention. Responsible for product ideation, prioritization, and execution with multiple scrum teams.Key Accomplishments:Launched 4 new products with international footprint, resulting in millions in revenueLed rebrand and redesign of web and mobile e-commerce sitesLed organizational transformation into agile methodology

Lead feature enhancements and user experience on several platforms, driving idea generation and product improvements to increase sales and customer acquisition. Spearhead numerous projects through rapid release schedules that includes detailed business requirements gathering, user interface design and development, system engineering, and user acceptance testing. Conduct usability and competitive research, identifying concrete opportunities for new features and product improvements.

Developed, planned, and executed on strategy to deliver acquisition, retention, and revenue for flagship product, Membership (4.3MM Members), with responsibilities for promotion, forecasting, product design and development, and sales channel optimization. Performed yearly budgeting/planning activities.

Analyzed marketing initiatives and new product offerings for growing category of small business financial products.Developed strategy for new product offering and implementation, recommending price positioning and product design, that reduced costs by $2MM. Identified improvements to sales force performance and staffing that reduced costs and improved sales by more than $500M.Analyzed customer loyalty programs to create new customer segmentation strategies for target marketing campaigns to support customer acquisition and retention.Created new frameworks and process for competitive research.

Developed and conducted consumer research on new media penetration and its impact on consumer behavior. Analyzed trends in new media adoption among consumers and identified opportunities for consumer packaged goods companies to utilize new media to increase customer engagement and increase brand power.