Trinh Tham is a global executive thought leader with a passion for building high performing cultures and driving sustained business impact. She has proven skills in Branding & Marketing, Strategic Planning, CRM & Loyalty, P&L Management, Business & Digital Transformation, Technology Roadmaps, Commercial Development, and Stakeholder Management at Global Fortune 300 and complex large-scale matrixed organizations.She has expertise building some of Canada's most successful brands while operating large OPEX budgets, $2B P&Ls and nurturing winning teams. She brings business acumen and strategic vision to develop innovative brand strategies and award-winning campaigns, driven by data analytics and insights to grow revenue and meet business objectives. Trinh has a track record of delivering enterprise-wide business & digital transformation, having led cross-functional technology initiatives including: the deployment of a headless E-Commerce stack, resulting in 3X growth for Harry Rosen and the launch of Bell’s first streaming service, Crave. She is comfortable with ambiguity and managing change as well as energized by motivating and mentoring top talent. She acts as the voice of the customer to build loyalty and value to deliver business results for consumer-facing industries with experience also in B2B, collaborating as a C-suite partner.Trinh thrives at the intersection of business, brands, marketing, technology and culture. She has a passion for the Retail, Food, Travel, Consumer Brands, Entertainment and Technology verticals and executive leadership experience at Harry Rosen, Loblaw, Sobeys, Universal Music, Bell Media, Tim Hortons and Motorola.Her team’s accomplishments have been featured in Media in Canada, The Message, WARC, and other leading industry media and associations. In 2023, she volunteered to co-chair the Strategy Awards and judged the SMCC 2023 Sponsorship Marketing Awards. In 2021, she was recognized as a Top Women in Retail Tech by RIS News.She is honoured to serve on boards of the Canadian Marketing Association, Chatters, Canadian Women & Sport and Herzing College.Expertise: Brand Strategy, Integrated Marketing, Business Acumen E-Commerce, P&L Management, Strategic Planning, CRM/Loyalty, Data Insights & Analytics, Creative Development, Digital Marketing, Social Media, Merchandising, Product Marketing, Technology Stack, Systems Implementation, UX, Process & Operations Improvement, Project Management, PR/Reputation Management, Governance & Risk Mitigation, Innovation, Partnerships, Organizational Design, and Negotiation.