Responsible for developing Hybrid Monetization for the core tiles via market research, AB test, and user test

Small gym, big hearts

• Consult clients, including a top-3-FMCG firm, across sectors (Dairy, Personal Care, Home Care, Packaged Food, …) to inform marketing strategies, portfolio management, and campaigns by turning complex consumer data into actionable insights and recommendations• Notable Project: Localize a global cohort study to the Vietnam market, identifying a minimum potential revenue uplift of EUR 18M for the client• Identify opportunities to generate revenue streams, contributing 20%+ to the team’s annual target

• Pursued monthly sale target of US$8K and managed 20+ existing accounts in HCMC • Identified and developed plans to establish business with 18 new accounts in 3 months across Vietnam including New World hotel, Circle K, 7-Eleven, Vinmart, …• Worked in conjunction with the technical team on product creation including Tete Electric IPA, Tete Socola Porter• Responsible for product quality and overall execution of 10+ trainings / events including waitstaff / bartender education, new product launching, co-organized events with accounts• Conducted research and develop partnership to export products to Singapore and Malaysia

• Partnered with major industrial zones in Vietnam including VSIP, Sonadezi, Amata, Nhon Trach,… to develop project Industrial Park Seminar Series and locate potential clients• Responsible for other webinar / seminar with 150+ participants (Korean / Japanese / Chinese Tax seminars, KPMG Investing in Vietnam webinar series) and internal Asia X-cite Management Conference