Marketing Coordinator
Current• Serve as the on-site day-to-day contact in the market for agency, regional manufacture marketing reps, executive team, and CEO.• Work with Content Creator and Inventory Photography Specialists to ensure all photography and videography deliverables are met.• Coordinate all store level marketing campaigns, from planning to campaign execution, campaign objectives and expectations, campaign recaps, and more.• Coordinate all events and aspects of the event planning process, including collaboration with subcontractors, venue identification, menu development, printing and design of materials and budget tracking. Events can range from static displays, dynamic test drives, new car launches, rallies, sponsored events broken down by brand along with internal events. • Identify and develop opportunities for customer ownership activation through promotions, community sponsorship, events. • Coordinate off site vehicle display contract obligations, signage requirements and logistics.• Coordinate any on site PR opportunity logistics such as cars for editorial test drives, photo shoots, etc.• Obtain and maintain knowledge of compliance and co-op requirements for all manufacturers.• Work with Marketing Administrator to ensure monthly budget is aligned with plan and complete end of month monthly budget/coop reviews with management team.• Create relationships with all on-site managers - GSM, Pre-Owned, Service, Parts. • Learn respective brands guidelines to ensure we remain compliant, up to date on required events and ever-changing processes. • Coordinate and execute weekly meetings with store managment and team to review prior month’s successes/challenges, review new programs and opportunities for the next month, and set 30-day outcomes, goals, and campaign messaging/strategy.• Coordinate internal team building events for local marketing department and campus.
