Influencer And Community Engagement Manager
Current• Source, cultivate, and develop consistent and ongoing relationships with new and current influencers, creators, and collaborators via consistent communication, social moderation, and in-person meetings/events.• Identify, acquire, and maintain new influencer contacts to join an internal brand relations program based on brand positioning and defined KPIs.• Coordinates contract approvals through legal, brand, and finance.• Manage all content requests from social, email, and performance teams ensuring we utilize creators across various channels.• Assist Social Media Manager with the execution of a strategic plan to grow brand awareness and acquire useful UGC.• Manage influencer event planning and activations with agency partners or like-minded brands.• Working with leadership, assisting in creating campaigns and content briefs.• Assist in budget and campaign tracking.• Bi-weekly/Monthly reporting to measure influencer relations program success/progress.• Collaborate with brand, performance, and PR teams, as needed.• Monitor select social media channel community engagement; assist Social Media Manager with comment/DM responses, post publishing, and UGC collection.