UserGems identifies buying signals and automates the next steps with AI assistance so companies can turn them into revenue.I'm responsible for:• Account-based revenue• Demand generation• Product marketing• Sales development• Content & communications• Advocacy• Partnership

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

The first Product Marketing hire. Built and managed a team that’s responsible for:• Buyer Persona, Ideal Customer Profile, and Use Cases• Product Positioning & Messaging• Win Loss Analysis• Product Launches• Competition• Sales Enablement• Content & Support Marketing Campaigns• Analyst relations

Responsible for product launches, go-to-market strategy planning and execution, product positioning and messaging, and sales enablement development. Product marketing and sales enablement:• Launched products and a new product category globally, including HP Elite x3 which was named in 24 "Best of" lists for Mobile World Congress 2016, and others.• Developed product positioning, messaging, customer pitch decks, and vertical use cases. • Created key marketing and sales assets, including competitive comparisons, talking-points, "how to sell" collaterals, storyboards, and video scripts.Event and program management:• Led event planning for HP's first-time presence at Mobile World Congress 2016, and other events.• Led a cross-functional team including product management, brand marketing, PR, legal, services, and partnerships to drive GTM motions globally.• Provided ongoing reporting on launch and GTM status to senior management team.Support:• Evangelized and demoed products at key customer and internal events. • Conducted product briefings and training.Awards and Recognitions:• Received "Exceeded Expectation" from '14-'16, two promotions in 3 years• Received 7 recognitions, including making an impact on customers, innovation, and quality.

Hand-picked to join a selective executive team to manage the separation of Hewlett-Packard into HP Inc. and Hewlett-Packard Enterprise.Analytics:• Developed and owned data models to manage physical and legal separation of over 500 business facilities and 50,000 employees.Program management:• Led a cross-functional team in a multi-million dollar launch of HP Inc. as a new company - in 62 countries and for 50,000 employees. • Managed creative agencies to ideate, develop storyboard and execute the launch activities.Product management:• Scrum product owner and managed a team of 5 to develop an internal social platform for employees and 200,000 channel partners.

Y Combinator startup, summer 2014 batch• Developed blog content for inbound marketing• Led a market research team to segment, target, position the product, including driving a number of critical product features.

• Analyzed competitive landscape and developed go-to-market strategy for a $7B global client.• Evaluated and proposed new categories in a packaged food sector to a major private equity client.

• Identified $20M opportunities by coordinating global data collection and analyzing operations challenges. Built relationships and engaged with stakeholder groups to drive results.• Designed and implemented an automated logistics process to increase efficiency New process adopted by two other Intel factories in Asia.