Senior Manager - Product Marketing
Palo Alto, Ca, Us
Responsible for product launches, go-to-market strategy planning and execution, product positioning and messaging, and sales enablement development. Product marketing and sales enablement:• Launched products and a new product category globally, including HP Elite x3 which was named in 24 "Best of" lists for Mobile World Congress 2016, and others.• Developed product positioning, messaging, customer pitch decks, and vertical use cases. • Created key marketing and sales assets, including competitive comparisons, talking-points, "how to sell" collaterals, storyboards, and video scripts.Event and program management:• Led event planning for HP's first-time presence at Mobile World Congress 2016, and other events.• Led a cross-functional team including product management, brand marketing, PR, legal, services, and partnerships to drive GTM motions globally.• Provided ongoing reporting on launch and GTM status to senior management team.Support:• Evangelized and demoed products at key customer and internal events. • Conducted product briefings and training.Awards and Recognitions:• Received "Exceeded Expectation" from '14-'16, two promotions in 3 years• Received 7 recognitions, including making an impact on customers, innovation, and quality.