Marketing Growth & Strategy
Current• Manage multiple strategic initiatives programs within Growth Marketing Operations by collaborating with cross-functional teams to drive go-to-market strategy plans and execute regional marketing programming.• Partnered with sales leaders, product marketing and communication program teams to build customer-facing presentations and deliver marketing assets, in person events, webinars, content marketing campaigns and pitch- decks, increasing lead generation and opportunity conversion win rate by 8%.• Created and activated NY Hub Alumni social media strategy by implementing both marketing technology solutions as well as tactical digital marketing communications, resulting in a 23% increase in member enrollment.• Managed relationships with key internal stakeholders and supported senior leadership by crafting financial analysis, dashboards, playbooks, project management plans, and creative best practices to influence decision making that improved business outcomes.•Orchestrated multi-faceted small- and large-scale generative AI events. Aligned with various senior and executive-level business stakeholders to drive collaborative solutions for critical client challenges. Achieved 91% event attendance.• Collaborated with data and revenue operations teams to assess campaign effectiveness. Leveraged salesforce and marketing automation tools to inform strategic decisions and enhance future initiatives.