Marketing Growth & Strategy
Current- Manage multiple strategic initiatives programs within Growth Marketing Operations by collaborating with cross-functional teams to drive go-to-market strategy plans and execute regional marketing programming.
- Partnered with sales leaders, product marketing and communication program teams to build customer-facing presentations and deliver marketing assets, in person events, webinars, content marketing campaigns and pitch.
- Created and activated NY Hub Alumni social media strategy by implementing both marketing technology solutions as well as tactical digital marketing communications, resulting in a 23% increase in member enrollment.
- Managed relationships with key internal stakeholders and supported senior leadership by crafting financial analysis, dashboards, playbooks, project management plans, and creative best practices to influence decision.
- Orchestrated multi-faceted small- and large-scale generative AI events. Aligned with various senior and executive-level business stakeholders to drive collaborative solutions for critical client challenges. Achieved.
- Collaborated with data and revenue operations teams to assess campaign effectiveness. Leveraged salesforce and marketing automation tools to inform strategic decisions and enhance future initiatives.