Trip Henderson Email & Phone Number

Former: Chief Marketing Officer for the world's most innovative non-profit disaster relief and humanitarian aid organization, founded and led by military veterans. Marketing and Product leader at pioneering digital marketing agencies that spearheaded the internet revolution.Now: Freelance difference-maker working with social impact ventures, nonprofits, and startups committed to doing well by doing good. I help companies define their story, reach and inspire people with it, and use it to make a positive impact in the world. Doing these things right sets the foundation for exceeding goals in sales, marketing, recruiting, product development, and nonprofit fundraising. A few ways I can contribute to your mission:• Brand strategy, positioning, messaging, and strategic narrative• Organizational vision, mission, and values• Marketing strategy, demand generation, demand capture, growth, strategic communications• Social impact strategy, execution, and for-profit/non-profit partnershipsDrop me a line to chat about how I can help.

PROTECT THE PLACES YOU LOVE.Lōcī builds watches that evoke the Spirit of Place — and donates 10% of all revenue to leading non-profits who protect the places that inspire our designs. Together with our customers and non-profit partners, we’re stepping up for places that matter.Status symbol brands are relics of the past. Brands built for the future have a mission. They energize people to make an impact in the world. This is the new way. This is our way. Lōcī is a purpose-driven, social impact business. We're the only watch company contributing 10% of all sales to top-rated non-profits that protect and preserve endangered places and fragile environments. Because without purpose, a watch is just steel and glass.Our name comes from the Latin word for “place”, and our mission was born from the realization that places have power. They can affect and challenge and inspire us. They have something to tell us. Maybe you’ve felt it, too.We’re building a new kind of Watch Movement. Join us.www.lociwatch.com

Arlington, Virginia, Us

Marketing and communications strategy supporting the Army Resilience Directorate's mission to provide Soldiers and Army Families with programs, capabilities, and resources that help them survive and thrive in their professional and personal lives. Campaigns won multiple awards from the Association of Marketing and Communication Professionals (AMCP).

Los Angeles, California, Us

Team Rubicon (TR) serves communities by mobilizing military veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises.• Served as TR's first CMO. Scaled the team to help grow revenue 4x to $55M and registered volunteers 3x to 120k (70% veterans).• Built a world-class brand and ramped TR’s branding, content, and storytelling to reach the national stage with World Series TV commercials and NASCAR on-track/on-car presence.• Led PR, crisis communications, and revenue-generating marketing through 200+ disaster response operations.• Implemented marketing, content, and PR campaigns that raised $16M in B2B and B2C revenue in eight weeks to support TR’s Hurricane Harvey relief operations.• Completed full brand refresh that unlocked new revenue streams and created brand permission for TR to launch new services; included new positioning, messaging, tagline, and mission statement.• Co-Executive Producer/Co-Writer for 30-min. documentary film marking TR’s ten-year anniversary.

Integrated with existing teams to provide strategic direction and drive step-change results in Growth Marketing, Brand Marketing, Go To Market, and Product Management. Key engagements (one year+) included:SAY MEDIA | VP, Product | Digital content publisher & SaaS platform• Managed $90M B2B portfolio of digital ad products• Launched new ad product for SMBs with >$2M in first month sales and acquired >1000 SMB customers• Launched industry-first digital display ad product capable of tracking and billing for Viewable ImpressionsSOCIAL CHORUS | Vice President, Marketing Services | SaaS workforce communication solution• Led team responsible for go to market strategy, B2B acquisition marketing, and sales support; supervised five staff• Team was instrumental in doubling annual revenues to $8MPLACECAST | Marketing Director | SaaS location-based programmatic advertising platform• Developed brand platform and go to market strategy, created sales materials, managed PR agency• Collaborated with sales team to ramp revenues from $100k to $2M in 1 year

Progressed into senior leadership roles with pioneering digital agencies that spearheaded the “internet boom”, disrupting and transforming traditional marketing, media and commerce. Led teams innovating new digital brands, products, and business models.• Created integrated marketing plans for hundreds of omni-channel B2C & B2B campaigns; led all associated media buying, creative, advertising, analytics, and reporting• Product manager for dozens of enterprise website launches• Managed marketing, creative, and media budgets >$50M and drove revenues >$200M annually• Managed agency P&L up to $7M annually; supervised up to 12 staff directly; led distributed teams of 50+Abridged client list: Charles Schwab, Citibank, Del Monte Foods, EA Games, EarthLink, eBay, Home Depot, Intuit, Macy's, Mercedes, Nestle, Nike, Nissan, Visa, Williams-Sonoma

Boston, Ma, Us

Launched new B2C digital marketing strategy and website for Public Storage.+ Conversion rates +10%+ Unit sales +3%+ Customer acquisition cost -38%

New York, Ny, Us

Led B2B marketing for Visa’s merchant acquisition program.+ Sales cycle time -12%+ Churn -10%+ Consolidated six B2B sites into one+ Reduced marketing costs $1.8M

London, England, Gb

Led B2C online acquisition marketing for Earthlink (ISP).+ Acquired >250k new customers per quarter+ Cost per acquisition -16%

Made the most of the dot-com crash year. Volunteered as sailing instructor for at-risk youth; visited seven US National Parks; traveled extensively in Europe, Morocco and Peru; backpacked the Inca Trail to Machu Picchu; sailed 27-foot sloop from San Francisco to San Diego; certified as Open Water SCUBA Diver; ski instructor at Squaw Valley.

New York, Ny, Us

+ Led web development product launches and marketing campaigns for the first-ever B2C online stock brokerage (Charles Schwab); online trading revenues +28% YOY+ Led team working on-site in Hong Kong for The South China Morning Post; delivered comprehensive digital business & publishing strategy

Cincinnati, Ohio, Us

+ Launched the first ecommerce websites for Home Depot, Macy’s, Blockbuster; ramped online revenues from $0 to >$5M for each+ Launched world’s first online mortgage website (WaMu); drove online mortgages from 0 to 18% of total in one year

Washington, District Of Columbia, Us

Provided strategy consulting, financial modeling, and market/competitor/business case analysis for Global 2000 clients.

Washington, Dc, Us

Provided policy analysis and international relations expertise for US delegations to U.N. agencies. Drove teams to aligned policy positions and negotiation strategies, including top officials (Cabinet Secretaries, Agency Administrators) with divergent interests.

Washington, Dc, Us

Completed nation's number-one-ranked Navy ROTC program, with eight months active duty, at-sea deployments. Conned the frigate USS Moinester (FF-1097) through the Panama Canal. Participated in tracking, boarding, and seizure of armed smuggling vessels.