MBA in Marketing with more than 15 years of work experience in Marketing, Sales and Business Development in different Industries.

Responsible for up selling and cross selling various ranges of products in projects from 17 verticals of Havells for existing & new clients.Responsible for driving & implementing marketing and sales strategies for the assigned area.Identifying and mapping the list of potential Builders/Developers/Contractors/Institutional/Corporate customers in the defined area/state – who are regular buyers of our category of products.Responsible for appointment and management of new channel development and key existing distributors and dealers in allocated areas by overseeing the business activity in terms of revenue.Identifying the key decision makers with these customers and assessing the status of Havells usage/approval with these decision makers.Identifying the Specifiers/Influencers associated with these customers and ensuring our products are approved with them.Listing out and mapping our products which they are using and specific reasons for not using some of our products,so that suitable actions can be taken up,for them to start using those products(within a defined time line).Ascertaining the business potential of these customers – total value of projects in hand,approx. value of all the electrical products procured by them in a year/6 months and targeting the share of business in each product category which we can grab.Present to and consult with mid and senior level management on business trends with a view to developing new services,products and distribution channels.Using knowledge of the market and competitors,identify and develop the company’s unique selling propositions and differentiators.Track and record activity on accounts and help to close deals to meet these targets.Building long term one – one relationships with Key Accounts and focusing on generating repeat business.Evaluation of lost orders & tenders and taking corrective actions.Providing a 360 degree holistic approach to the existing accounts through coordination with sales and service team.

Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.Responsible for the performance and development of the Account Executives.Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.Initiates and coordinates development of action plans to penetrate new markets.Assists in the development and implementation of marketing plans as needed.Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive"s sales and activity performance.Provides timely feedback to senior management regarding performance.Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives.Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Team member of integrated solutions and transition team, responsible for selling of Khurja project comprising of Rail, Free Trade Warehousing Zone & Domestic Distripark with targeted deadlines.Forecasting sales, developing new business and revenue streams from Delhi/NCR region to the Metro Cities and customer-value maximization along with the execution of preemptive business response to anticipated competitor strategy on PAN India basis.Assist in rail operations as well as management of people posted at different locations.Involved in the supply chain planning for different companies and responsible for the following aspects of the supply chain: Transportation, Warehousing and Distribution.Communicating needs & objectives to managers & key personnel in logistics & distribution.Working closely with suppliers and customers to improve operations, reduce cost and achieve maximum efficiency by accurately calculating the total supply chain costs in relation to proposed new projects.Liaise with all the parties either involved in the EXIM movement or domestic movement of stock including Customs, Transport companies and Freight Forwarders.Manage key accounts with focused approach and nurture relations with them for productive business relations. Acting as an interface between Arshiya Rail and Arshiya Transport & Handling.Planned for the ATL and BTL activities of Arshiya Rail in the Eastern region while being posted in Bhubaneswar, Orissa from June 10 to May 11.Creating strategies to access unexplored markets while tracking market dynamics and draw inputs to realign tactics/strategies to counter competition. Drive New Client Acquisition efforts and relationship management for maximum client retention and achievement of revenues.Building and maintaining healthy business relations with customers, enhancing customer satisfaction matrices by achieving delivery & service quality norms while understanding customer queries and sorting out their grievances and queries.

Explored existing users of Informix 4GL platform in Pune region and spread awareness about Genero platform and the other products.Identified & located the potential customers for the products Genero and Genero db.Generating leads for company and subsequently taking feedbacks about the product.

Key contributions to develop new business and revenue streams, customer-value maximization, market research, relationship development, customer-need identification with a consultative approach to software and application sales, manpower planning, cost optimization and preemptive business response to competitor strategy.Efficiently analyzed company with industry peers to find areas of opportunity based on relative performance, suggested possible measures and solutions to be implemented for performance improvement, which are aligned with company strategy.Ensured wide distribution of products through effective market penetration, brand promotional activities and programs.Coordinated budgets, forecasts and reports & accordingly effectuating business plans to attain maximum sales and optimum revenue.Accountable in building alliances with new clients. Managed Sales team and motivated, guided and led a team of 4 executives.

Identifying training needs of employees, preparing modules & imparting software training to Reliance Gas stations' Top Managers & employees at client site.Providing training on software such as:ERP software - RETALIX, ensuring smooth operations and management at Reliance Gas retail outlet. Behavioral training, product training and sales training.Dealt with post-training issues.

Technologies: VB and MS AccessOverview: The project was undertaken to manage various components in office, expenses and details. Title: CalendarClient: BSNL - IT Department, LucknowDuration: 2 daysTechnologies: C++Overview: The project details any month of any year as required by the user.