Anoop Tripathi Email & Phone Number

Evanston, Illinois, United States

Evanston, Il

• Lead the design and development of a web application to manage the data and enable customer analytics related to speaker program management (Key marketing initiative for Pharma companies). Designed the UI for the application after multiple client interviews and requirements gathering sessions.• Designed analytics reporting for 400+ sales force of the largest client business unit. Revamped existing reports to provide better insights into the performance of the company in key therapeutic area• Worked on a project to analyze the existing business processes of the client’s marketing operation division, identify key gaps and lay out a roadmap for streamlining the different business processes within the clients Marketing Operations division. Identified key requirements and gaps that would help senior management in monitoring and analyzing the direct impact of different marketing initiatives • Worked on the Business Technology roadmap for one of the clients. Helped define the key areas of improvement and process gaps in the existing system. Also coordinated a project for implementing an enterprise level customer data management solution• Worked with the SFE division of a client to design a new set of reports for Regional Sales Force Directors to better assess and improve call planning and execution. Also worked on a project to assess client requirements for streamlining the process to manage samples distribution to customers• Worked on-site and conducted multiple interviews with different client stakeholders to assess and define requirements for $2M Customer MDM application development

Worked with the Director of the Strategy Consulting wing of one of the largest networking and communication companies (Fortune 500). Key research areas included:Business Case Development: Analyzed and prepared case studies of upcoming firms using innovative technologies or business models.Market Player Profiling: Created detailed profiles of key players/competitors that included management profiles, product information, market share, key infrastructure initiatives, partnerships, M&A activities, research focus, etc.Regulatory Environment Studies: Studied the regulatory practices and environment in key emerging geographies. Studied specific regulations that could impact the client’s ability to enter and operate in a particular segment or geography.

Conducted study on IMS and focused on Mechanisms for Multimedia ServicesConsistency and primarily Centralization of Services in IP Multimedia SubsystemStudied IMS Centralized Services(ICS) and their service access and continuity scenarios and also in brief, the 3GPP ICS architecture including functional entitiesDeveloped an understanding of the rationale behind developing suitable businessmodels especially in firms using Web2.0

Conducted a detailed research study on Integrated Web 2.0 and Internet Multimedia Subsystems.Studied IMS architecture and current services available and how it can be used to harness the power of the web. Evaluated Business Models in Web 2.0 and how the Telecom Industry and adapt them.Obtained an inside view into the working of a large firm and on working around cultural differences in an organization.

Bachelor Of Technology, Electrical Engineering

Executive Cerification - Digital Transformation