Responsible for building new age premium D2C brands like Kingdom of White, Smartsters, Panchamrit, Neude Skin, The Good Bug, SuperYou, and Foodstories from 0 to 1 and scaling them to achieve profitability.

• Worked on creating a customer-focused product strategy to drive Product Led Growth from the top of the funnel • Improved customer activation funnel by running multiple A/B experiments resulting in an increase in the first convert by 45%.• Launched live scan and same-day service booking feature which incrementally adds 1 Crore in revenue MoM

• Improved top funnel in customer activation via A/B testing resulting in an increase in first convert by 18%.• Spearheaded a team of 7 to launch toothsi e-commerce web and mobile app for products with an initial CVR of 2.3%.• Improved unassisted direct conversions by 4% with digital nudges accounting user’s drop-off stage in the funnel.• Revamped an entire aligner services website and app to help collect relevant and high-intent leads and improve overall convert numbers by ~13%. • Conceptualized and implemented a service feedback system on the app and website with a 32% MoM fill rate.• Worked on customer feedback and VOC to improve overall NPS from 37 in Oct’21 to 61 in Apr’22.

•Reduced post-sales customer contacts by 40% through AI chatbots and self-serve IVR, improving CSAT by 17%.•Improved lead conversion rate by 30% by implementing marketing automation tools like WebEngage and Genesys.•Generated $600,000 in additional monthly revenue by developing a web application to capture website drop-offs.•Enhanced UX and conversion through A/B testing, improving form submission rate by 3%.•Partnered with business and tech teams to build a B2B tool using RPA which reduced turnaround time by 40%.

• Project planning and sharing estimations as per resources in the team and making sure proper STLC process is followed.• Owned a referral program and helped to increase the uptake by 5% by introducing country-specific customized social sharing features.• Enhanced the quality of the product released by sharing inputs, scenarios, and cases with the Product team beyond the scope document.• Tested and delivered quality products with 0 post-production bugs

Working on more than 15+ IT based book projects at a time, liaising with authors throughout the production of the book. Effectively tracking the progress of each project and collaborating with various teams to deliver assigned projects on time. Managing and driving relationship with authors and coordinating with stakeholders within the company.