Somya Tripathi Email & Phone Number

New Delhi, Delhi, India

• Achieved 71% increases in YOY sales revenue through optimized B2B marketing and conversion strategy
• Managed industry partnerships, negotiated contracts with suppliers & secured 2 new product dealerships
• Achieved the highest customer retention in 5 years by streamlining relationship marketing strategies
• Developed and led the sales & marketing department, overseeing a team of 3 members

• Developed Go-To-Market Strategy for new SaaS Product aimed at 1k early adopter sales within 3 months post launch
• Built job descriptions, conducted talent-company fit interviews, and recruited and mentored members for the in-house marketing team
• Created a marketing automation system for effective collaboration with external stakeholders – 2 agencies and 5 freelancers
• Established resource-based quarterly target KPIs, strategized funnel-based deliverables for content and social media marketing, and directed quality assurance for brand consistency

Perth, Western Australia, Australia

- Increased audience reach by 33% via social media marketing: handled 9 social and podcast channels from market research, social listening, and strategy development to channel-specific content creation and analytics monitoring and reporting.- Created monthly conversion-focused content: blogs, eBooks, newsletters, and customer case studies; conducted.

• Strategized and executed LinkedIn and Google brand awareness campaigns: increased website visits by over 175%
• Shaped and implemented content marketing and social media strategy: developed marketing collateral - blogs, case studies, landing pages, and sales decks; grew LinkedIn followers by over 200%

New Delhi, Delhi, India

• Launched organizational change and employee capability building, reduced financial discrepancies by 11%
• Directed weekly planning & resource allocation for all HQ-based projects using PM tool Trello
• Produced marketing collateral and client presentations, closed 2 new clients, boosting industry partnerships
• Led weekly meetings with leadership to identify growth opportunities and tailor operations as per project needs

Melbourne, Victoria, Australia

Led a multidisciplinary team of four members for a marketing project for Myer Youth:- Mapped project scope and managed client correspondence- Conducted competitive analysis and situational analysis around target segment- Performed an ethnographic study to evaluate target consumer sentiment - Restructured Myer brand architecture by conceptualizing 1 new.

Noida Area, India

• Formulated pilot HARPC plan for savoury snacks to ensure FSMA compliance
• Executed pre-dispatch Quality Checks (sensory evaluation & chemical testing) for product batch quality standards compliance

Himachal Pradesh, India

Undertook project on ‘Ice-creams and Water Ice-candies.’Traced the complete manufacturing process by working in various departments: Quality, Production, Maintenance, Storage, and Dispatch.

New Delhi Area, India

• Monitored daily implementation of FSMS and HACCP food safety plans and GMP
• Ensured quality checks on frozen vegetables during production and prior to batch dispatch

Master'S Degree, Marketing, 80 (First Class Honours)

Advance Program In Ai Powered Marketing

Bachelor Of Technology (B.Tech.), Food Technology And Processing