Somya Tripathi

Somya Tripathi Email and Phone Number

Marketing Lead @ RaftLabs | 4+ Years as a Marketing Strategist | Driving B2B Growth Through Data-Driven Solutions | Expertise in Content Creation, Digital Activation, and AI Marketing @ RaftLabs
Somya Tripathi's Location
New Delhi, Delhi, India, India
Somya Tripathi's Contact Details

Somya Tripathi work email

Somya Tripathi personal email

n/a
About Somya Tripathi

With over four years of experience as a dynamic marketing professional in B2B environments, I am passionate about leveraging creativity and data-driven insights to drive growth and exceed business objectives. My expertise spans various facets of marketing, including content creation, campaign development, social media management, and event coordination.As a skilled writer, I excel in crafting strategic and compelling content tailored to diverse audiences and platforms. My keen understanding of data analytics enables me to derive actionable insights, leading to informed decision-making and continuous improvement in marketing strategies.Throughout my career, I have successfully led teams, developed and executed go-to-market strategies, and fostered strong industry partnerships. Noteworthy achievements include achieving a 71% increase in year-over-year sales revenue through optimized B2B marketing strategies and securing the highest customer retention rate in five years.I thrive in fast-paced environments where collaboration and innovation are encouraged. Whether it's spearheading marketing campaigns, managing projects, or implementing marketing automation systems, I am committed to driving measurable results and delivering exceptional value to organizations.I hold a Master of Management in Marketing from The University of Melbourne and have completed advanced studies in Artificial Intelligence-Powered Marketing. I’ve also earned certifications in areas such as Generative AI and Performance Marketing, and I bring a unique blend of academic knowledge and practical experience to the table.I am now seeking opportunities to leverage my skills and expertise further to contribute to the success of forward-thinking organizations. Let's connect and explore how we can collaborate to achieve mutual goals.

Somya Tripathi's Current Company Details
RaftLabs

Raftlabs

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Marketing Lead @ RaftLabs | 4+ Years as a Marketing Strategist | Driving B2B Growth Through Data-Driven Solutions | Expertise in Content Creation, Digital Activation, and AI Marketing
Somya Tripathi Work Experience Details
  • Raftlabs
    Marketing Lead
    Raftlabs Mar 2024 - Present
  • Phoenix Equipments (India) Private Limited
    Sales & Marketing Manager
    Phoenix Equipments (India) Private Limited Jan 2023 - Mar 2024
    New Delhi, Delhi, India
    • Achieved 71% increases in YOY sales revenue through optimized B2B marketing and conversion strategy• Managed industry partnerships, negotiated contracts with suppliers & secured 2 new product dealerships• Achieved the highest customer retention in 5 years by streamlining relationship marketing strategies• Developed and led the sales & marketing department, overseeing a team of 3 members
  • Workshore.Io
    Freelance Marketing Consultant
    Workshore.Io Oct 2022 - Dec 2022
    • Developed Go-To-Market Strategy for new SaaS Product aimed at 1k early adopter sales within 3 months post launch• Built job descriptions, conducted talent-company fit interviews, and recruited and mentored members for the in-house marketing team• Created a marketing automation system for effective collaboration with external stakeholders – 2 agencies and 5 freelancers• Established resource-based quarterly target KPIs, strategized funnel-based deliverables for content and social media marketing, and directed quality assurance for brand consistency
  • Agrimaster
    Marketing Specialist
    Agrimaster Mar 2022 - Nov 2022
    Perth, Western Australia, Australia
    - Increased audience reach by 33% via social media marketing: handled 9 social and podcast channels from market research, social listening, and strategy development to channel-specific content creation and analytics monitoring and reporting.- Created monthly conversion-focused content: blogs, eBooks, newsletters, and customer case studies; conducted periodic review and adjustments to ensure website visitors movement across funnel.- Organized exhibition at WA's biggest agriculture event, Dowerin Field Days: logistics management, marketing merchandise procurement, and guest solicitation; resulted in 3 new partner collaborations;- Implemented structured internal and external communications for company events including price changes and monthly product updates.
  • Workshore.Io
    Marketing Manager
    Workshore.Io Jun 2021 - Mar 2022
    • Strategized and executed LinkedIn and Google brand awareness campaigns: increased website visits by over 175%• Shaped and implemented content marketing and social media strategy: developed marketing collateral - blogs, case studies, landing pages, and sales decks; grew LinkedIn followers by over 200%
  • Fire Remedy Systems
    Business Manager
    Fire Remedy Systems Apr 2020 - May 2021
    New Delhi, Delhi, India
    • Launched organizational change and employee capability building, reduced financial discrepancies by 11%• Directed weekly planning & resource allocation for all HQ-based projects using PM tool Trello• Produced marketing collateral and client presentations, closed 2 new clients, boosting industry partnerships• Led weekly meetings with leadership to identify growth opportunities and tailor operations as per project needs
  • Myer
    Intern
    Myer Jan 2020 - Feb 2020
    Melbourne, Victoria, Australia
    Led a multidisciplinary team of four members for a marketing project for Myer Youth:- Mapped project scope and managed client correspondence- Conducted competitive analysis and situational analysis around target segment- Performed an ethnographic study to evaluate target consumer sentiment - Restructured Myer brand architecture by conceptualizing 1 new brand - ´MYER YOU´ to induce segment growth
  • Haldiram Snacks Pvt.Ltd.
    Summer Internship
    Haldiram Snacks Pvt.Ltd. Jan 2017 - Mar 2017
    Noida Area, India
    • Formulated pilot HARPC plan for savoury snacks to ensure FSMA compliance• Executed pre-dispatch Quality Checks (sensory evaluation & chemical testing) for product batch quality standards compliance
  • Devyani Food Industries Private Limited, Baddi ( Creambell )
    Summer Internship
    Devyani Food Industries Private Limited, Baddi ( Creambell ) May 2016 - Jun 2016
    Himachal Pradesh, India
    Undertook project on ‘Ice-creams and Water Ice-candies.’Traced the complete manufacturing process by working in various departments: Quality, Production, Maintenance, Storage, and Dispatch.
  • Mother Dairy Fruit & Vegetable Pvt. Ltd
    Summer Internship
    Mother Dairy Fruit & Vegetable Pvt. Ltd May 2015 - Jun 2015
    New Delhi Area, India
    • Monitored daily implementation of FSMS and HACCP food safety plans and GMP • Ensured quality checks on frozen vegetables during production and prior to batch dispatch

Somya Tripathi Skills

Supplier Negotiation Trello Cross Functional Coordination Client Relations Qualitative And Quantitative Research Methodologies Google Data Studio Corporate Branding Marketing Analytics Data Analysis Sensory Evaluation Food And Beverage Market Research Content Marketing Resource Management Team Leadership Digital Marketing Food Safety Management System Creator Mode Creative Writing Food Processing Campaign Strategies Microsoft Office Content Strategy Business To Business Marketing Event Management Food Technology Go To Market Strategy A/b Testing Social Media Marketing Ibm Spss Email Marketing Customer Acquisition Business Management Inbound Marketing Product Launch Project Management Strategic Communications Corporate Events Problem Solving Google Ads Marketing Strategy Content Management Systems Search Engine Optimization Haccp Microsoft Power Bi

Somya Tripathi Education Details

Frequently Asked Questions about Somya Tripathi

What company does Somya Tripathi work for?

Somya Tripathi works for Raftlabs

What is Somya Tripathi's role at the current company?

Somya Tripathi's current role is Marketing Lead @ RaftLabs | 4+ Years as a Marketing Strategist | Driving B2B Growth Through Data-Driven Solutions | Expertise in Content Creation, Digital Activation, and AI Marketing.

What is Somya Tripathi's email address?

Somya Tripathi's email address is so****@****iry.com

What schools did Somya Tripathi attend?

Somya Tripathi attended University Of Melbourne, Indian Institute Of Management, Calcutta, Amity University.

What skills is Somya Tripathi known for?

Somya Tripathi has skills like Supplier Negotiation, Trello, Cross Functional Coordination, Client Relations, Qualitative And Quantitative Research Methodologies, Google Data Studio, Corporate Branding, Marketing Analytics, Data Analysis, Sensory Evaluation, Food And Beverage, Market Research.

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