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Experienced C-level executive with deep experience building technology businesses (subscription and media funded software-as-service platforms)Experience spans c-level strategy and commercial team management. Including sales, marketing, partnership functionsSubject expertise: Artificial Intelligence (AI), Computer Vision, Machine Learning, Identity, Adtech/Martech, Marketing Cloud, Big Data, Programmatic media/RTB, digital publishingMarketing: Strategy, Positioning, Go-to market, Customer Acquisition, Product Marketing, Strategic Messaging, SaaS Metrics, Branding, Fund Raising, Analyst Relations, Public Relations.Sales Specialties: Strategy, Partnership Development, Scaling Sales Organization, CRM, Lead Generation, Publisher Development, Software as a service (SaaS)
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Founder And Managing PartnerGrowthcodeNew York, Ny, Us
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Founder & Managing PartnerGrowthcode Nov 2021 - PresentNew York, Ny, UsGrowthcode offers scaled infrastructure-as-a-service to empower independent publishers to harness data and take control of identity and audience while rapidly aligning to industry changes and margin pressure.
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Executive AdvisorVizbee Inc. Jan 2023 - PresentNew York, Ny, Us -
Commercial AdvisorClaravine Jun 2023 - PresentLehi, Utah, UsLead GTM for A.I. & API offerings following the acquisition of Netra. -
Managing PartnerThoughtbank Aug 2005 - PresentGreenwich, Connecticut, UsOperating and managing day to day operations of Thoughtbank, an advisory firm specializing in commercial strategy (including sales, marketing and partnership functions) for tech and digital media companies. -
Commercial AdvisorOptable Jan 2023 - Sep 2023Montreal, CaAdvised on NA Go-to-Market, business development and partnerships -
Executive AdvisorNexta.Io Jul 2022 - Apr 2023København K, Capital Region, Dk -
Commercial Advisor (Acquired By Claravine)Netra, Inc. Nov 2021 - Jun 2022Boston, Ma, UsFractional CRO for Artificial Intelligence startup providing video metadata analysis for the Media industry (CTV and online video) -
Svp, PartnershipsInfosum Feb 2019 - Dec 2021London, England, GbFirst US employee for InfoSum responsible for building initial footprint in US and partnering with media owners and platforms to empower these firms to build their own privacy-first data ecosystems. -
Evp, RevenueAdomik Nov 2015 - Mar 2018Paris, FrManage revenue for Americas -- including business development, client solutions, and marketing teams -
Evp, MarketingAdomik Jan 2015 - Mar 2018Paris, FrThe rise of programmatic media has created an environment more complex and challenging than ever before for media sellers: new technical challenges, numerous yield management options, operationalizing the use of big data, and a brand new ecosystem of buyers. Publishers need to adapt. Adomik provides programmatic ad analytics and programmatic yield management for innovative publishers like eBay and Schibsted and leading-edge networks like Orange Advertising and Q1Media.Adomik enables sellers to operate more confidently in today's programmatic ecosystem by providing them with access to technology at par with the buy-side. Adomik-powered sellers better optimize yield and expose more premium inventory to programmatic channels to grow the market. Adomik's SaaS platform puts sellers in control, consistently delivering meaningful 30% + uplift in their programmatic revenues. With offices in Paris and New York, Adomik is backed by Iris Capital and Elaia Partners and has customers in 23 countries.
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Founder & CeoRevenuenation, Llc Oct 2010 - Jan 2015RevenueNation provides marketing consulting services and a software platform that enables brands and consumers to unlock the power of online word-of-mouth marketing.
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Chief Marketing Officer (Acquired By Rhythmone)Zenovia Exchange / Brandscreen Jun 2012 - Dec 2014Douglasville, Ga, UsZenovia is the preferred technology platform for advertisers to fraud-filtered display media from the world's best publishers. We provide a unique technology platform that delivers quality users that can be targeted programmatically at scale to make digital media investment more efficient.In February of 2014 Zenovia Acquired Brandscreen. Brandscreen is an APAC leader in real-time media trading technology. Brandscreen provides the underlying infrastructure, optimization intelligence and applications that power many of the world's leading brands and media trading desks. -
Head Of Marketing & Business DevelopmentZenovia Digital Exchange Jun 2012 - Feb 2013Zenovia Digital Exchange (ZDX) is a second-generation display ad exchange and programmatic media solutions provider for publishers. Zenovia’s patent-pending optimization technology makes commerce within the online display media marketplace more efficient and brand-safe, so marketers have the freedom to pay less for better-targeted campaigns that deliver better results. Publishers earn more with Zenovia Digital Exchange because they directly access and optimize across more demand channels to identify the advertisers that most value their inventory. The Zenovia platform continually optimizes campaigns across more targeting criteria and more supply and demand so that advertisers and publishers attain unprecedented results.
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Chief Marketing OfficerMediatrust Jan 2007 - Dec 2010Chief Marketing Officer @ online exchange for online direct response marketing.
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Vp Marketing And Client ServicesIntellibank Nov 2002 - Jul 2005- Day-to-day responsibilities included: marketing operations, client services operations, strategic planning, product management, communications, and company fund raising- Member of 3 person product roadmap committee.- Raised $1.5 Million seed financing and aided in $2+ million in bridge financing- Successfully launched initial product in February of 2003- Attained 40 customers including Pershing, The Bank of Montreal, La Branche Securities, Tiedemann Trust, Visual Sciences, and Induslogic- Achieved $1.5 Million in revenue in first two years of operations- Launched Intellibank 2.0 in December of 2004- Helped grow company from 3 employees to 15 FTEs and 23 outsourced programmers
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Vp MarketingNet Exchange Aug 2000 - Mar 2002- Day-to-day responsibilities included marketing operations, business development, product management, strategic planning, company fund-raising, communications management, and selling - Repositioned the firms software and consulting practices to more efficiently monetize the firms core strengths to stabilize revenue generation across vertical disciplines- Helped win two key R+D contracts with DARPA (Defense Advanced Research Projects Agency) to further develop the firms applications in integrated logistics and information markets - Increased the firms leadership mindshare in the development and deployment of combinatorial deal optimization technology
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Director Of MarketingChematch (Acquired By Ice) Feb 1997 - Mar 2000- Day to day duties included: corporate and brand creation, product portfolio development, business development, consultative selling, and communications management- Sixth employee, played lead role in business plan development and fund raising. - Lead development of second-generation information platform and data service available to exchange members.- Helped grow marketplace membership from 7 companies to 825 - Helped raise trading volume to 164,100 metric tons- Elevated transaction value from $8 million in Q1 ‘99 to $74.9 million in Q1 ‘00.- Drove the average transaction size to $500,000 -- at the time, the largest average transaction size on the Web. - Positioned CheMatch as the leading bulk chemicals exchange in a highly competitive market.- Aided in attracting 3 rounds of venture and strategic funding from Battery Ventures, DuPont, Sprout Group, Bayer AG, Computer Sciences Corporation, GE Plastics, Ariba, Millennium Chemical, Muehlstein, and Reed Elsevier.
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Marketing ManagerKelley/Dexter 1995 - 1997Principal Management of Vail Associates Account
Trip Foster Skills
Trip Foster Education Details
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Lehigh UniversityArt
Frequently Asked Questions about Trip Foster
What company does Trip Foster work for?
Trip Foster works for Growthcode
What is Trip Foster's role at the current company?
Trip Foster's current role is Founder and Managing Partner.
What is Trip Foster's email address?
Trip Foster's email address is tr****@****ank.com
What is Trip Foster's direct phone number?
Trip Foster's direct phone number is +191751*****
What schools did Trip Foster attend?
Trip Foster attended Lehigh University.
What are some of Trip Foster's interests?
Trip Foster has interest in New York City, Lehigh University, Social Media, Peter Thiel, Ad Exchanges, Social Networks (Online), Startup Advice And Strategy, Demand Side Platform (Dsp), Environment, Science And Technology.
What skills is Trip Foster known for?
Trip Foster has skills like Online Marketing, Start Ups, Digital Media, Entrepreneurship, Digital Marketing, Business Development, Marketing Strategy, Strategy, Digital Strategy, Online Advertising, Strategic Partnerships, Product Management.
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