MTestHub is an AI-driven Cloud Platform that is revolutionizing hiring and examination processes through innovative automation, enhancing efficiency and simplified UI.Responsibilities: - Define and execute a comprehensive sales strategy aligned with Mtesthub's business goals, driving revenue growth and market expansion- Develop and refine Sales Development processes to enhance efficiency, ensuring a streamlined approach from lead generation to closing deals- Establish and monitor key performance indicators (KPIs) to evaluate sales performance, adjusting strategies as needed for continuous improvement- Oversee revenue forecasting processes and provide regular reports to executive leadership on sales performance and projections - Managed entire sales cycle leading to MTestHub first closed deal in 2024

PROS is an industry leader in both AI-powered Price Management and Optimization and CPQ solutions, allowing organizations to improve the buyer's journey through optimal pricing and reducing sales inefficiencies to drive profitable growth.Accomplishment: FY23: 125% to plan- Spearheaded the development of outbound marketing strategies targeting new industries, increasing overall marketing-qualified leads (MQLs) by 30% in FY23.- Collaborated closely with the marketing team to design personalized email campaigns, improving open rates by 20% and click-through rates by 15%.- Orchestrated account-based marketing (ABM) initiatives in collaboration with sales, boosting lead conversion by 25%.- Enhanced the marketing-to-sales handoff process by integrating insights from ZoomInfo and LinkedIn Navigator, reducing lead response time by 40%.- Led workshops on outbound marketing best practices, mentoring SDRs on leveraging multi-channel approaches such as email, LinkedIn, and phone outreach.- Utilized SFDC reporting to analyze lead funnel performance, identifying key bottlenecks and implementing solutions that improved the opportunity creation rate by 15%.- Conducted A/B testing on subject lines and content in marketing emails, resulting in a 12% increase in lead engagement.- Drove the implementation of a data-driven approach for targeting prospects based on industry insights and buyer intent, contributing to 110% of the team quota attainment in FY23.- Championed cross-departmental collaboration between marketing and sales, ensuring consistent messaging and brand alignment across all outbound touchpoints.- Reported regularly to senior leadership on marketing metrics, presenting actionable insights to optimize lead generation strategies.

MessageGears is a leading customer marketing platform for large enterprises, removing the data friction the inhibits brands from personalizing their customer messaging at scale. - Partnered with marketing to launch segmented email campaigns targeting key verticals, driving a 25% increase in outbound opportunities.- Leveraged ZoomInfo to build targeted prospect lists, aligning with marketing's persona-based strategy to improve lead relevance.- Crafted personalized outreach sequences for target accounts, resulting in a 15% higher response rate compared to previous campaigns.- Collaborated on content marketing initiatives, including blog posts and whitepapers, to support demand generation efforts and inbound lead conversion.- Led social media outreach efforts through LinkedIn, improving connection rates by 20% and contributing to brand visibility.- Utilized data-driven insights from Tableau to refine outbound targeting, optimizing the lead scoring process and improving lead quality by 10%.- Played a key role in integrating new marketing tools such as Bombora, enhancing account-based marketing campaigns by leveraging intent data.- Partnered with marketing operations to track and analyze the performance of outbound campaigns, making recommendations to improve click-through and response rates.- Developed go-to-market strategies for new product launches, ensuring alignment between marketing and sales teams to maximize campaign effectiveness.- Identified cross-sell and upsell opportunities within existing accounts, working closely with marketing to develop nurturing campaigns that increased retention.

Akamai is the industry leader for Cloud Computing and Security and Content Delivery Network. Accomplishments: Quota Attainment: FY19Q3: 90% FY19Q4: 120% FY20Q1: 85% FY20Q2: 130%- Collaborated with field marketing to execute webinar and event-based campaigns, driving a 30% increase in post-event lead conversions.- Managed outreach for product-specific marketing campaigns, resulting in a 20% growth in opportunities for the CDN and security solutions.- Developed comprehensive lead nurturing workflows in collaboration with the marketing automation team, leading to a 25% increase in lead-to-opportunity conversion rates.- Conducted market research and competitive analysis to inform marketing campaigns, improving targeting and engagement metrics across campaigns.- Created and maintained a lead scoring system in SFDC, streamlining the marketing-to-sales handoff and reducing lead response times.- Coordinated with marketing to develop collateral, such as case studies and whitepapers, to support lead generation and nurturing efforts.- Analyzed customer data from campaigns using Tableau to recommend campaign optimizations that resulted in a 15% lift in engagement.- Partnered with the product marketing team to build targeted email marketing campaigns for existing customers, boosting cross-sell opportunities by 10%.- Contributed to the development of marketing personas by providing insights from direct outreach and customer feedback.- Streamlined the feedback loop between sales and marketing, improving alignment and refining messaging across multiple campaigns.

Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data to life by empowering businesses to realize the transformative power of their most critical assets. Accomplishments: Quota Attainment: FY18Q2- 90%; FY18Q3- 125%; FY1Q4-110%- Designed outbound marketing campaigns that contributed to the acquisition of 10 new logos and 13 closed deals in FY18.- Worked closely with marketing to implement account-based marketing (ABM) strategies, reducing sales cycles and closing the largest cloud deal in FY18.- Managed inbound marketing leads generated through email campaigns, webinars, and events, increasing lead conversion rates by 20%.- Developed technical content in collaboration with marketing to educate prospects on cloud solutions, supporting higher engagement rates across campaigns.- Collaborated with sales and marketing teams to implement multi-touch email campaigns, resulting in a 15% increase in customer engagement.- Presented marketing insights and performance data to leadership, contributing to strategic decisions that optimized marketing spend and resource allocation.- Launched successful retargeting campaigns that drove higher engagement rates for previous leads.- Contributed to the shortest sales cycle in company history by executing hyper-targeted outbound campaigns.- Provided feedback to marketing on content gaps and customer pain points to refine messaging for future campaigns.- Helped pioneer cloud-specific marketing initiatives, leading to industry recognition and awards for campaign success.

Quota Attainment: FY17Q2- 110% FY17Q3- 90% FY17Q4-150%- Managed the inbound Cloud Trial Process, minimizing SLA time to real time significantly reducing average Cloud Deal sales cycle from 30 days to 1 week- Sourced over $1.5 M in Annual Recurring Revenue in less than 2 years, winning 2 top-achiever SDR awards and promotion into Cloud Sales role.- Provided technical detailed qualifications prior delivering a 60% demo to close ratio- Created and executed outbound strategies delivering compelling messaging around the value of Cloud Data Integration

e-MDs is one of the world's leading providers of Cloud-based Electronic Health Records. Accomplishments: - Managed a Marketing Events budget of $1.5 Mil, oversaw Tradeshow Booth evaluation and acquisitions and Marketing Events collaterals- Managed field marketing campaigns and strategies (National and Regional Events & User Groups) resulting in an increase of sales opportunities from field marketing by 50%.-Strategized and executed new marketing initiatives such as User-Group meetings resulting in a decrease of cost per leads by 100%