Tripp Eldredge Email & Phone Number

Cincinnati, Oh, Us

Covington, Ky, Us

Responsible for strategic vision, growth and operations of leading international marketing consulting firm for media and entertainment. Work closely with COO, Andrew Curran and Sr. VP's Mark Panetta and Catherine Jung on strategy and initiatives with partners including CBS, COX, Hubbard, Salem Broadcasting, Lincoln Financial, Emmis Communications, Corus Entertaiment, and Astral Media Canada.Established partnership with the University of Wisconsin-Madison's A.C. Nielsen Center for Marketing Research to evaluate the change from diary to PPM methodology. Created first-ever white papers reviewing and analyzing the impact of the change from diary-based methodology to the Portable People Meter.Developed monthly newsletter/blog on marketing & media trends May 2003.Developed community volunteer program to supply marketing service and expertise to non-profits including St. Vincent DePaul, Cincinnati Public Radio, Free Store/Food Bank, Matthew Kelly Foundation, The Conclave Learning Conference.

Leading provider of research products and services to media including MTV, VH-1, CMT, Infinity Broadcasting, Radio One, and others. Established and managed ratings service -- AccuRatings in 1992. Oversaw all major sales efforts for both custom research and syndicated ratings data.Created data analysis software and procedures for data analysis

Managed multi-million dollar media budget in central United States for center-based weight loss brand. Consulted franchisees on appropriate and applicable radio and TV advertising. Established in-house Arbitron and Nielsen ratings analysis system and software for major Nutri/System franchisee

Executive Management Program, Selling Skills And Sales Operations

Mba, Marketing Research, Marketing