Innovation of new offers and lines of business; driving growth with existing and new clients; leading development of team capabilities. Special focus on emerging challenges in AI governance, working with multiple clients active in the area. Lead, Ahead Group AI Task Force - focused on developing new lines of business by adapting generative AI capabilities.

W3MA is the world's first marketing community solely focused on Web3. Our vision is to create the next generation of the internet through the collective power of the marketing discipline. It is a not-for-profit aimed at creating a community, connections, content, collaboration and education opportunities.

I drove new business and innovation in EMEA for Edelman's Data and Intelligence (DxI) team, where I assembled and lead teams solving business problems through data-driven strategic communications.My role in new business and strategic client counsel involved working closely with DXI specialists to create bespoke solutions for client business challenges, bringing together the best of Edelman DXI's capabilities in behavioral science, digital analytics, performance marketing and communications, and market/audience research. I engaged with clients at a senior/C-suite level, understood their business challenges, and shaped teams and offers to solve them. In this role I have counselled many clients in energy, luxury goods, technology and FMCG, including:- Structuring intelligence capabilities and shaping a team to support a rebrand at a global energy major- Developing and overseeing deployment of intelligence capabilities to support a luxury client dealing with counterfeit products- Developing predictive monitoring capabilities for a major industry trade association active in European politics in BrusselsMy role in innovation consists in driving revenue through bringing emerging capabilites to market. In this role I have:- Developed and implemented go-to-market strategy for COMPASS, Edelman DXI’s psychometric analysis system, which uses machine learning to understand personality- Assembled and lead a global team to develop and codify Edelman DXI’s influence and influencer marketing offer to incorporate industry-leading capabilities in analysi, performance marketing and measurement- Codified and launched Edelman DXI’s behavioural science offer- Developed and structured integrated intelligence capability for the Content Lab, Edelman’s rapid digital presence and online content production studio

I drove integrated influencer strategy, content strategy, and social media strategy, managing a team of analysts and strategists and working with account teams, and client specialists to deliver authentic and effective influencer campaigns and projects. I invented the quantitative influencer analytics methodology now being used across the global Edelman network.

I solved client communication challenges with digital strategy and insight based on research and intelligence. I was responsible for strategic guidance for our clients and guiding our creative teams to create award-winning output. I specialized in content marketing, editorial strategy and influence online.

As part of the Strategy team at Edelman Digital, I design digital solutions to client communication challenges using the full power of digital communications: social media, interactive, paid support and native advertising techniques. Recent client work includes interactive design, editorial and social media strategy development. Clients include major brands in energy, communications technology, gaming, and finance.

Developed digital communications strategy for Edelman Digital's international clients, managed client relationships, led client teams running the digital presences of several international clients, including crisis and issues preparedness and management. Sectors include telecommunications, video gaming, mobile technology, mining and engineering clients.

I organized a series of game industry conferences uniting games makers from across the UK. Initiated and worked with a small team of volunteers, obtained sponsorship, managed ticket sales and publicity, press relations. The GameCamp conference series continues: http://gamecamp.org.uk

Directed editorial development at Citizenside.com, then the world's largest citizen journalist network. Focused on Citizenside's international expansion, doubled international community growth rates. Contributor network grew to 70,000 from 50,000 during my time as Editor-in-Chief. Initiated and supervised complete website and functionality re-design involving game-based reputation system.

Freelance project designer and producer. Recent projects include design and production of Britain’s Real Class System for BBC Current Affairs (the biggest investigation into Britain’s class structure ever conducted). Other clients include game design for the UK government and interactive hotshots Six to Start.see http://bbc.co.uk/labuk

Founded, organized and produced the BeeBCamp series of unconferences encouraging innovation at the BBC. Generated management support, obtained funding, ran publicity, and hosted sessions for 100+ creative and tech professionals. United employees across all divisions of the BBC and invited guests from outside the corporation.You can find out more about BeeBCamp at http://beebcamp.org

Designed and developed long-form interactive journalism projects for BBC Current Affairs, using game dynamics and social media to inform, educate and entertain. Worked on web-native projects and interactive components for broadcast pieces and series.Developed format for the re-launch of BBC Panorama website.Invited speaker at MELD 2 conference series at University of Lancashire, Preston, BBC College of Journalism / Future of Journalism conference, Futuresonic 09 conference, special guest lecturer at University of Westminster Media Studies dep't.

Originated, developed and pitched concept for a Current Affairs gaming journalism project. Interviewed sources, prepared and delivered game design documents, pitched briefings to BBC Commissioning Editors.

Conducted specialised research, sourced and interviewed contributors, shot DV footage for broadcast and reconnaissance. Productions include Power to the People (3x 1 hr for BBC 2), Panorama: My Fake Passports and Me, Britain’s Streets of Supermarkets (6 x 1hr for BBC 1), and Al Qaeda: Time to Talk? (2 x 1 hr for BBC 2)

Generated story ideas, researched stories, locations and characters, located and interviewed contributors for Discovery Channel series on science and the paranormal.

Researched story ideas, sourced and interviewed contributors, and wrote scripts for Mad Labs, a science series [20 x 30 for National Geographic Television Worldwide] and Final 24, a biography series [6 x 1hr for Sky (UK), and Discovery (Europe & Asia)]

Researched and reported international news at UN HQ, New York. Live TV news coverage.