Responsible for helping Magnifi grow its presence in APAC

- Managing overall P&L of Asia Pacific with a focus on increasing overall profitability of the region and contribution to the International P&L- Launch and grow the B2B business of the OTT platform, Zee 5 with partners across markets, Malaysia, Singapore, Australia, Indonesia- Drive AVOD sales for Zee5 both programmatically & directly- Focus on growth of revenue stream, Subscription Sales, Ad Sales and Content Syndication- Supervise the performance of a staff of over 20 people

- Managing P&L of linear channels targeting South Asian diaspora: Zee TV, Zee Cinema, Zee Tamil- Responsible for revenue generation across revenue stream, marketing & programming of the channels- Responsible for profitable bottom line - Conceptualized & established IP's to engage local audiences through local programming & ground events in markets - HK, Singapore, Bangkok, Australia- Driving Ad Sales Teams for Bollywood dubbed channels in local languages: Zee Sine in Philippines, Zee Bahasa in Indonesia and Zee Nung in Thailand

- Driving growth of revenue across Subscription, Ad Sales and local events- Understanding market trends and actively explore new business in existing & potential markets

- Responsible for setting up operations of the APAC feed of Zee TV - Launched Adverising Sales and ground events across markets: Singapore, Hong Kong, Thailand and Australia - Overseeing B2C marketing activities to increase and maintain subscription numbers and viewership share of the channels- Launch of first Bollywood subtitled in Bahasa on Astro, Malaysia

- Responsible for Advertising Sales for Zee TV for North & East India with a team of 10 people

- Generate advertising revenue for the entire bouquet of STAR's channels for North & East India- Let a team of 14 people

- Part of the launch team to develop a new market for STAR's Digital venture for Channel [v]'s portal, [v]India.com, the first digital extension to a linear channel- Introduced the concept of Integrated Ad Sales across Television & Digital mediums

- Member of the core team during the launch phase of the 3 Sony brands in India, Sony Entertainment Television, AXN and Max- Successfully generated advertising revenues from both markets

- Part of a client servicing cell in India's premier Public Relations Firm- Strategized and executed appropriate image positioning for clients