Tripti Gill Email & Phone Number

Maharashtra, India

Mumbai Area, India

Audience MeasurementConsistently delivered on viewership targets.Understanding various markets, TGs, time-bands & their importance in viewershipAnalyzing channel performance closely based on BARC and TAM and generating weekly analytical reports for the management.End to end responsibility of conducting qualitative and quantitative research through external agencies to better understand the Zoom audience and use these insights for the relaunch.Content & Break Strategy, Promo PlanningIdeating on new Content in sync Brand objective with the Programming TeamRecommending new slots for new launch and counter solutions for weaker slotsCreating and implementing the FPC for India and international feedsEnsuring effective break planning & management for all programmePromo Planning and Inventory management.Ensuring seamless flow of On-air processes and co-ordination.DistributionSet up & monitor distribution targets for the channel along with the distribution team.Continuously monitoring channel distribution & placement to optimize channel reachCreating weekly distribution report & monitoring channel movement

Mumbai

 Coordination with client on Weekly Release Order as per the Media activity plan Coordinating with various music company for free to air software Worked as a producer & director on Bollywood entertainment shows Monitoring the entire post Production process to meet the deadline Integral part of the Music & Films acquisition team Executing media tie ups with film producers Implementing & executing the weekly FPC

 Worked with “ETC Hindi”, “ETC Punjabi”, “ZEE Punjabi & all “ZEE” bouquet channels for FCT consumption Executing Weekly Release Order as per by Media activity plans of client.  Liaising with the Sale Offices pan india on booking status of FCT consumed Capsuling & Linear alignment of commercial across different time slots on the channel.  Preparation of consolidated month sales target report  Handled Electronic Media planning, purchasing & controlling marketing activities.