Tripti Singla Email & Phone Number

India

Dubai, United Arab Emirates

• Conducted market research to identify industry trends, competitor strategies, and customer preferences, providing valuable insights for New Product Development and marketing initiatives• Developed and executed comprehensive marketing strategies to increase brand awareness & drive customer engagement• Managed 360 consumer campaigns online & offline with the support of social media /OOH/Influencers• Benchmarked brand's performance against industry competitors using ‘Nielsen Data’, providing insights into areas for differentiation, market positioning, and competitive advantage

Sydney, New South Wales, Australia

• Collaborated with the marketing team and assisted in executing data-driven strategies across various digital channels.• Handled social media platforms of the company and created content as well.• Conducted market research and analyzing campaign performance to crafting engaging social media content• Gained hands-on experience in leveraging digital tools to drive brand awareness and customer engagement.• Handled and managed multiple company's events.

Haryana, India

• Brainstormed campaign ideas and developed strategic approaches to effectively reach target audience.• Reinforced the brand by redesigning the company logo and executing online marketing campaigns• Assisted in Website Development & content creation through WIX and Shopify.• Managed social media platforms, events, exhibitions, and enhanced brand image• Assisted in event management at exhibitions and gained hands on experience at communicating with customers.

Academic Assistant to Prof. Naina Grover for the Academic year 2021-22 (Semester 5&6)Responsibilities: • Read papers and articles related to the Bad Banks, Interest Rates, Window Dressing and many more• Collected secondary data for AA’s research work.• Prepared power point presentations on financial ratios and financial scandals.• Did an in-depth research about the importance of Capstone Projects

• Worked under the Operations Department• Gained firsthand experience in conducting client assessments, developing personalized care plans, and advocating for resources and services on behalf of those facing challenges. • Assisted in raising funds for the care of poor and orphan children at Help Age Orphans• Managed Blood donation camps, distribution drives, plantation drives, and cleanliness programs• Created Awareness among the society

• Performed the marketing activities including new products launch, advertisement, promotions and campaign planning• Conducted market research and contributed to the marketing strategies. The sales went up by 10%• Improved the customer service by implementing a new Sales Methodology, and a Loyalty Program• Managed books of the company, Handled Social Media Platforms and addressed Customer Queries • Handled various social media platforms for the company• Gained practical knowledge on the end to end process involved in B2C sales

• Handled the social media pages of the organization.• Gained experience in SEO • Articulated content ideas in the comprehensible manner• Designed posters for the NGO• Worked to enhance the brand image and visibility of the NGO

Masters Of Global Business, Global Marketing Management

• Recipient of the Dean's List • Student Experience Ambassador - MGB Oct'22 • Professional Readiness Program (PRP) Committee.

Bachelor Of Business Administration Honours Bba Hons, Marketing

• Topper of the Batch 2019-22 • Recipient of the Dean's and Assitant Dean's List • Member of JGU Rotaract Club • Member of the Student.

High School Diploma, Commerce

• All India Senior School Certificate Examination (AISSCE) Achiever • Captain for the School Table Tennis Team • Member of the School OC