Tripti Soni Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Got promoted to the role: Publisher Development Analyst

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

➊ Conducted a secondary research on the Northeastern States of India to understand the market and consumer preferences in order to formulate relevant marketing strategy to increase the sales of Aashirvaad Atta in the Northeastern market.➋ Performed a thorough competition analysis for ITC's Aashirvaad Atta and Aashirvaad Instant Mixes. The analysis was done by undertaking secondary research on the communication and brand activation strategies undertaken by competitors of Aashirvaad Atta… Show more ➊ Conducted a secondary research on the Northeastern States of India to understand the market and consumer preferences in order to formulate relevant marketing strategy to increase the sales of Aashirvaad Atta in the Northeastern market.➋ Performed a thorough competition analysis for ITC's Aashirvaad Atta and Aashirvaad Instant Mixes. The analysis was done by undertaking secondary research on the communication and brand activation strategies undertaken by competitors of Aashirvaad Atta and Aashirvaad Instant Mixes.➌Handled end-to-end execution and delivery of multiple projects like print ads, packaging, seasonal and festive campaigns, OOH and POSM elements.➍Worked with the account planning, creative and research teams to formulate marketing strategies for ITC's brand- Aashirvaad.➎Liaised between the client and multiple internal teams to ensure smooth and timely delivery of all projects. Show less

Bengaluru, Karnataka, India

➊Assisted project managers in day-to-day tasks and ensured timely delivery of projects.➋Oversaw every deliverable to ensure that they are in accordance with the client's brief and match the required quality.

Bengaluru, Karnataka, India

Conducted trainings and workshops to educate the partner institutes on strategies for effective lead nurturing and increasing conversions.Renewed deals with multiple clients, drove the renewal meetings and presented the Closure Report and the Way Forward Reports.Worked as the SPOC person between the clients and the implementation and tech team for ensuring smooth and timely delivery of the client’s requirements.

Bengaluru Area, India

Understanding the triggers and barriers of online bus booking in underdeveloped markets to frame an effective customer acquisition campaign for RedBus.•Collected and collated secondary data to analyze and understand the factors acting as motivators and demotivators of booking an online bus ticket.•Assisted in designing and executing seasonal and festive integrated marketing campaigns to increase brand awareness and the number of bookings for Redbus.Increasing the Brand Awareness… Show more Understanding the triggers and barriers of online bus booking in underdeveloped markets to frame an effective customer acquisition campaign for RedBus.•Collected and collated secondary data to analyze and understand the factors acting as motivators and demotivators of booking an online bus ticket.•Assisted in designing and executing seasonal and festive integrated marketing campaigns to increase brand awareness and the number of bookings for Redbus.Increasing the Brand Awareness and Customer Engagement for RedBus and United Breweries•Assisted in designing and executing seasonal and festive integrated marketing campaigns to increase brand awareness and customer engagement on various social media platforms of RedBus.•Contributed in formulating ideas for offline (event-based) campaigns for increasing customer engagement for United Breweries.Handling Day to Day Responsibilities and Tasks•Coordinated with the creative team for describing the briefs of various campaigns.•Worked with the studio and the creative team for the delivery of online and offline artworks of RedBus and United Breweries. Show less

Post Graduate Diploma In Management, Marketing And Human Resources, 7.34/10 Cgpa

Activities and Societies: Core committee member in Impulse Marketing Club; Active member in Literature Club Organized "Let’s Discuss”.

Bachelor Of Commerce - Bcom, Business/Commerce, General, 67%

Represented at an elocution competition under the aegis of The Lions Club, during under graduation.