 Apple at TBWA\Media Arts Lab

Brands: Center fresh, Chupa Chups, Mentos and Center fruit- Handled confectionery brands driving revenue worth 1200 cr. in Perfetti portfolio and accounting for above of 120 cr. integrated communication spends- Driven closures for annual communication strategy which were adherent to both the planning process & timelines, translating briefs into strong 360 degree communication plans- Executed launch campaigns for 7 brand offerings across portfolio, Gaining great experience on campaigns for industry first product innovations in the category- Managed 8 integrated campaigns (Thematic and Digital Campaigns included) in 2020, where my responsibility ranged from planning, management and execution- Sole executive responsible for researching trends, planning of the social media calendars, collaborations, paid/organic ads and influencer activities, Resulting in Instagram followers for Chupa Chups to increase by 100% in 1 year.- Understanding client requirements, actively involved in the discussion on brand issues and communication strategies with the client- Co-ordination with the internal departments (creative, planning, strategy, digital, studio, production, finance) to ensure smooth functioning of the accountCampaigns handlesKeep It Fresh Digital Film for MintsProduct Launch for Mints Clean BreathProduct Launch for 3 layer Gum (Brand Ambassador: Samantha Akkineni)Free Samsung Mobile Phones PromoFree Mobile Stickers Promo for 3 Layer GumCollaboration with Bandish Bandits (Amazon Prime Video)Brand Campaign for 25 years CelebrationFree Movie Tickets Promo for 3 Layer GumAmazon Pay Cashback Promo for MintsCollaboration with Love Aaj Kal for 3 layer GumThematic Campaigns for Chupa GFL and EJPromo with Gaana Plus Music AppDo You Love Me? LPO Campaign#FunKaBooster Digital CampaignFree Stickers Promo for Chupa EJ

Intern for Fox Life's premier travel and food show "Twist of Taste" in its sixth successful season, shot in NewYork, Boston and Washington DC. I was responsible for creative planning and scripting process of the show.