Tripti Mandal

Tripti Mandal Email and Phone Number

Group Account Manager | MAL | Apple @ TBWA\Media Arts Lab
New Delhi, DL, IN
Tripti Mandal's Location
New Delhi, Delhi, India, India
About Tripti Mandal

Currently at  Apple’s bespoke integrated marketing agency, TBWA/Media Arts Lab. 🍭 Formerly been a part of Ogilvy for India’s top Confectionery brands: Center fresh, Center fruit, Mentos and Chupa Chups. With a hardworking and solution first approach, coupled with tech-savvy and dependable personality, my goal is to learn and unlearn things while contributing to the organisation I am affiliated to.P.S. I prefer to be an ‘eager to learn’ in the ‘I know it all’ world because life will not be fun if there’s nothing new for you to know.

Tripti Mandal's Current Company Details
TBWA\Media Arts Lab

Tbwa\Media Arts Lab

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Group Account Manager | MAL | Apple
New Delhi, DL, IN
Website:
mediaartslab.com
Employees:
868
Tripti Mandal Work Experience Details
  • Tbwa\Media Arts Lab
    Group Account Manager | Mal | Apple
    Tbwa\Media Arts Lab
    New Delhi, Dl, In
  • Tbwa\Media Arts Lab
    Group Account Manager | Mal |  Apple
    Tbwa\Media Arts Lab Jul 2021 - Present
    India
     Apple at TBWA\Media Arts Lab
  • Ogilvy
    Senior Account Executive | Perfetti Van Melle India
    Ogilvy Oct 2018 - Jul 2021
    Gurugram, Haryana, India
    Brands: Center fresh, Chupa Chups, Mentos and Center fruit- Handled confectionery brands driving revenue worth 1200 cr. in Perfetti portfolio and accounting for above of 120 cr. integrated communication spends- Driven closures for annual communication strategy which were adherent to both the planning process & timelines, translating briefs into strong 360 degree communication plans- Executed launch campaigns for 7 brand offerings across portfolio, Gaining great experience on campaigns for industry first product innovations in the category- Managed 8 integrated campaigns (Thematic and Digital Campaigns included) in 2020, where my responsibility ranged from planning, management and execution- Sole executive responsible for researching trends, planning of the social media calendars, collaborations, paid/organic ads and influencer activities, Resulting in Instagram followers for Chupa Chups to increase by 100% in 1 year.- Understanding client requirements, actively involved in the discussion on brand issues and communication strategies with the client- Co-ordination with the internal departments (creative, planning, strategy, digital, studio, production, finance) to ensure smooth functioning of the accountCampaigns handlesKeep It Fresh Digital Film for MintsProduct Launch for Mints Clean BreathProduct Launch for 3 layer Gum (Brand Ambassador: Samantha Akkineni)Free Samsung Mobile Phones PromoFree Mobile Stickers Promo for 3 Layer GumCollaboration with Bandish Bandits (Amazon Prime Video)Brand Campaign for 25 years CelebrationFree Movie Tickets Promo for 3 Layer GumAmazon Pay Cashback Promo for MintsCollaboration with Love Aaj Kal for 3 layer GumThematic Campaigns for Chupa GFL and EJPromo with Gaana Plus Music AppDo You Love Me? LPO Campaign#FunKaBooster Digital CampaignFree Stickers Promo for Chupa EJ
  • Daiko Fho
    Management Trainee | Central Park Resorts + Ebro Foods
    Daiko Fho Jul 2018 - Sep 2018
  • Cardtoons
    Artist, Owner And Content Creator | Entrepreneur
    Cardtoons Dec 2015 - Aug 2018
    New Delhi Area, India
  • Ogilvy & Mather
    Account Management Intern
    Ogilvy & Mather May 2018 - Jun 2018
    Gurgaon, India
  • Mass Entertainment
    Research And Creative Strategy Intern | Twist Of Taste America
    Mass Entertainment Jul 2016 - Aug 2016
    New Delhi Area, India
    Intern for Fox Life's premier travel and food show "Twist of Taste" in its sixth successful season, shot in NewYork, Boston and Washington DC. I was responsible for creative planning and scripting process of the show.

Tripti Mandal Skills

Creative Industries Social Media Brand Development Team Management Digital Marketing Advertising Photography Adobe Photoshop Web Content Creation Product Design Web Content Writing Social Media Advertising Online Advertising Microsoft Office Marketing Creative Strategy Corporate Social Media Canva Social Media Marketing Final Cut Pro Content Development Creative Design Creative Visualization Public Relations Marketing Strategy Brand Management Packaging Design Small Business Marketing

Tripti Mandal Education Details

Frequently Asked Questions about Tripti Mandal

What company does Tripti Mandal work for?

Tripti Mandal works for Tbwa\media Arts Lab

What is Tripti Mandal's role at the current company?

Tripti Mandal's current role is Group Account Manager | MAL | Apple.

What schools did Tripti Mandal attend?

Tripti Mandal attended Indian Institute Of Mass Communication, Delhi, Delhi University, Kendriya Vidyalaya, Sachdeva Public School, Rohini, Delhi.

What skills is Tripti Mandal known for?

Tripti Mandal has skills like Creative Industries, Social Media, Brand Development, Team Management, Digital Marketing, Advertising, Photography, Adobe Photoshop, Web Content Creation, Product Design, Web Content Writing, Social Media Advertising.

Who are Tripti Mandal's colleagues?

Tripti Mandal's colleagues are Panda Kanda Aradi Tolba, Gabriel Rodriguez / Gabz, Jackie Tiongson, Bade Yilmaz, Oli O'neill, Heather Scafidi, Scarlett W..

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