Digital Marketing & Creative Consultant
St Louis, Missouri, United States (Remote)
Made for Freedom is an ethical fashion e-commerce provider of products made by survivors of exploitation and human trafficking. Every product is sourced from organizations that support women with dignified employment. Dignified employment prevents exploitation and restores dignity for survivors by providing a good wage, safe workplace, life skills, job training, and dignity from supporting oneself. I oversee B2C digital marketing management of a team of writers, video editors, coders, and digital marketing specialists to ensure project efficiency and high quality for this start-up social business. I havedesigned striking visuals (branding, stills, GIFs, video) and crafted engaging content for the website, blog, podcasts, email campaigns and social media. I redesigned and relaunched DEEP Fashion Events, led Go-to-Market product launches from concept to execution resulting in a 200% sales increase in 2 months, and achieved 2% CTR (beauty industry standard 1.92%) and combined sales of $4,000 for seasonal email campaigns.I successfully produced, distributed and launched a video and audio podcast series, Impact Conversations, within 1 month of initiation as part of growth marketing initiatives. Additionally, I developed captivating branding, artwork, content, and responsive social media campaigns.Additional ClientsI've worked with a plethora of clients in the education (ExamsPM.com, Astara Learning Centre), as well as dance and fitness (Baila Boogaloo, Bella Dance Shoes, DLM Entertainment, GenX League, OPEX Fitness) providing high-impact marketing services including social media management, logo design and brand development, online advertising and custom graphic design.