Content Marketing Consultant Cum Writer
Current
Self-Employed
Oct 2024 - Present
AeroLeads people directory · profile
Tripti Rai Email & Phone Number
Your Next Door Content Expert | B2B Communication Specialist | Author of 'Musings of a Vulnerable Heart'
at
Self-employed
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Self-employed
Role
Your Next Door Content Expert | B2B Communication Specialist | Author of 'Musings of a Vulnerable Heart'
Location
Noida, Uttar Pradesh, India
Who is Tripti Rai? Overview
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Quick answer
Tripti Rai is listed as Your Next Door Content Expert | B2B Communication Specialist | Author of 'Musings of a Vulnerable Heart' at Self-employed, based in Noida, Uttar Pradesh, India. AeroLeads shows a matched LinkedIn profile for Tripti Rai.
Tripti Rai previously worked as Content Marketing Consultant cum Writer at Self-Employed and Head of Content at Simublade. Tripti Rai holds Master Of Business Administration (M.B.A.), Integrated Marketing Communication from Jaypee Business School.
Profile bio
About Tripti Rai
I craft B2B stories that inspires action, helping organizations create content which is easily differentiated from the white noise surrounding it. One that is specific and is unaffected by complex B2B language.
Listed skills include Market Research, Content Development, Digital Marketing, Blogging, and 1 others.
Current workplace
Tripti Rai's current company
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Self-Employed
12 roles
Tripti Rai work experience
A career timeline built from the work history available for this profile.
Head Of Content
Aug 2023 - Oct 2024
Content Marketing Manager
+ Built a system for end-to-end content creation, publishing, and distribution management. + Led a team of content writers and designer in generating clickable, conversion-friendly B2B content. + Planned website structure, with a mix of conversion, branding, and value-offering layout.+ Assisted the SEO team in understanding content intent and the right keyword selections. + Assisted HR team in building content-driven employee branding strategies.+ Kept track of content performance through analytics and report.+ Worked on high conversion copies such as webpages, emailers, case studies, and decks.
Aug 2022 - Jun 2023
Content Consultant
Self-Employed
Worked with multiple startups to help shape their content roadmap. + Marquee - An investment facilitation website. Helped them with writing SEO-friendly content and case studies to showcase their expertise. + StarTrooper - A PR website. Helped them with identifying the best topics for service promotion and assisted them with writing the blog content. + Pickrr - A logistics provider company. Assisted them in drafting a content strategy, revamping of outdated content, content repurposing, and new blogs, infographics. + DianApps - A mobile app development company. Helped them with making a content plan and supported them with multiple content formats like - Website pages, landing copies, blogs, PPC ad content, social media content. Plus, played a role in building and mentoring their team of content writers.+ ByteProjects - A blockchain service firm. Helped them with their client's website and whitepaper requirements. + Finvolv - A LoanTech company. Assisted them with planning and finalizing the structure of website, provided them conversion-friendly website copies.
Jan 2022 - Aug 2022
Marketing Content Manager
+ Worked on multiple content formats - articles, emailers, ebooks, case studies, etc. according to the target group's needs.+ Created content guidelines and operational processes for smooth functioning of the team. + Led a team of content writers as they navigate writing conversion copies around employee healthcare domain.+ Assisted SEO team in identifying the right set of keywords that align with the sales conversion funnel.+ Assisted HR team in building content-driven employee branding strategies and finding good talent by being involved in the interview process.+ Kept track of content performance through analytics and report. + Worked in close coordination with the sales team to convert business and market insights into client communication collaterals.
May 2021 - Jan 2022
Content Marketing Head
+ Led a team of content writers as they navigate writing conversion copies around disruptive technologies like Blockchain, AI, SaaS, etc.+ Assisted SEO team in identifying the right set of keywords that align with the sales conversion funnel.+ Assisted HR team in building content-driven employee branding strategies and finding good talent by being involved in the interview process.+ Kept track of content performance through analytics and report.+ Worked in close coordination with the sales team to understand business, market needs and prepare collaterals.+ Worked with design and video editing teams to ensure visuals and brand requirements are aligned.
Nov 2018 - Jun 2021
Co-Project Manager
Helped My Angels Academy - an NGO working with underprivileged children - develop their website and create an online presence
Feb 2019 - May 2019
Content Strategist
Oct 2017 - Nov 2018
Content Marketer
+ Created content system for the writers and freelancers to follow+ Worked on content creation along the lines of blogs, emailers, brochures, etc.+ Assisted SEO team with optimization and off-page SEO activities.
Dec 2016 - Aug 2017
Senior Content Writer
+ Created content system for the writers and freelancers to follow+ Worked on content creation along the lines of blogs, emailers, brochures, etc.+ Assisted SEO team with optimization and off-page SEO activities.
Aug 2014 - Dec 2016
Content Writer
Being in a start up has its own perks, I got to work on various fields and explore my horizons. I wrote for ThinkingTreee Consulting Pvt. Ltd. and ThinkingKids Education Pvt. Ltd. (the sister concern). My job role included -- Creating Blogs and Articles for ThinkingTree and ThinkingKids- Managing the social media platforms for both ThinkingTree and ThinkingKids- Preparing press releases - Drafting eMagazines content- Designing internal communications strategy- Researching on new ventures of interest to the company
Feb 2014 - Aug 2014
Management Trainee
I was supposed to generate leads for Wildnet Technologies' Pay Per Click Services and create a database of the same.
Apr 2013 - Jun 2013
2 education records
Tripti Rai education
Master Of Business Administration (M.B.A.), Integrated Marketing Communication
Jaypee Business School
Bachelor Of Business Administration (Bba)
Hierank Business School
FAQ
Frequently asked questions about Tripti Rai
Quick answers generated from the profile data available on this page.
What company does Tripti Rai work for?
Tripti Rai works for Self-employed.
What is Tripti Rai's role at Self-employed?
Tripti Rai is listed as Your Next Door Content Expert | B2B Communication Specialist | Author of 'Musings of a Vulnerable Heart' at Self-employed.
Where is Tripti Rai based?
Tripti Rai is based in Noida, Uttar Pradesh, India while working with Self-employed.
What companies has Tripti Rai worked for?
Tripti Rai has worked for Self-Employed, Simublade, Ailoitte, Onsurity, and Appinventiv.
How can I contact Tripti Rai?
You can use AeroLeads to view verified contact signals for Tripti Rai at Self-employed, including work email, phone, and LinkedIn data when available.
What schools did Tripti Rai attend?
Tripti Rai holds Master Of Business Administration (M.B.A.), Integrated Marketing Communication from Jaypee Business School.
What skills is Tripti Rai known for?
Tripti Rai is listed with skills including Market Research, Content Development, Digital Marketing, Blogging, and Business Strategy.
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