I help businesses power up their marketing with proven digital strategies. Let's talk if you want to optimize your email marketing, dial in your customer journeys, or if you need expert writing (for SEO and real people). —> Email marketing & strategy—> Marketing automation—> Customer journeys & lifecycle marketing—> Salesforce Marketing Cloud—> Personalization & 1:1 marketing strategies—> Conversational marketing—> Blog writing and content writing for SEO

* Built and managed an enterprise-level email marketing program in Salesforce Marketing Cloud * Introduced and implemented customer lifecycle and 1:1 strategies* Drove revenue, brand awareness and increased subscriber engagement, from acquisition to re-engagement, to help meet goals of several internal clients* Managed day-to-day email operations, processes, tactics, and overarching strategy* Tracked, analyzed and reported on metrics and deliverability* Managed subscriber base and list hygiene according to established industry and internal best practices* Implemented advanced segmentation and personalization strategies and tactics* Conducted A/B testing