- Work with Sales within designated regions to strategize, execute and coordinate marketing efforts to drive bottom line growth- Assist with the strategy development and tactical execution of programs to reach target audiences, including analysis of the results and determination of success- Created first-of-its-kind customer database to track growth and opportunity within the shed segment and provide more transparency between Sales and Marketing- Develop strong, working relationships with key customers throughout the purchase path - distribution, manufacturers, consumer-facing sales representatives- Oversee Field Merchandising Managers within designated regions- Manage key vendor and agency relationships

- Integral member of the Kellogg's Media Account- Completely owned monthly financials, both internal and client facing documents- Led first ever pilot consultant program, observing and analyzing processes on other teams, followed with providing recommended solutions for improved efficiency and accuracy; program recommendations were immediately approved to implement by two Vice Presidents- Led 2015 annual planning for eight brands which included target analysis, initial media mix, in-depth flowchart development and compiling and presenting client-facing PowerPoint presentations- Developed new process for monthly budget reconciliation that reduced time spent by 75% each month- Supported brand teams with various requests, including IEP development, monthly flowchart revisions and competitive reports- Direct manager to two Associates ranging in experience from 1 month to 2 years, overseeing flowchart actualizations, revisions, brand team report requests and monthly draft billing- Led Media Mix Modeling data review for eight brands and across all media touchpoints each year

- Worked on the National McDonald's Account and the REI Account, allowing me to gain valuable experience in being on both a large team (~20 team members) and a small team (~5 team members)- Developed media strategy to support the opening of new store locations- Created an overarching media strategy recommendation inclusive of marketplace update and strategy recommendation across all media vehicles - Developed digital media plans - Complete ownership of the 2012 Stakeholder Engagement campaign, aimed at informing legislators and key U.S. opinion leaders of McDonald’s commitment to social responsibility; Included strategy development, planning, research, negotiations, receiving client approval, receiving approval from the governing body of owners and operators, and execution - Guided Assistant Strategist through the media fundamentals, planning process and daily tasks- Maintained all budgets and managed the monthly billing communication with the client- Project manager for Retail, Quality and Youth campaigns running constantly throughout the year

- Assistant Strategist on the National McDonald's Account, one of the largest advertising companies in the world- Aided in the development of McDonald’s 2012 media strategy for both the general and youth markets- Evaluated new opportunities and analyzed the constantly changing media landscape on a consistent basis- Played a key role in reporting on all McDonald’s media activity from 2008-2010 in order to develop the return on media spend analysis- Executed digital campaigns which consisted of ten partners or more- Developed and executed Youth marketing opportunities running across top television networks

- Merged client databases into single contact information database- Contacted approximately 100 potential clients each day- Introduced and promoted financial plans to companies in the Cincinnati, Columbus, and Dayton areas