Creation of multi-channel (print, web, email, social media) creative communications to help B2Bs become well-known brandsPublic relations to increase share of voice Follow-on programs to maintain momentum and expand exposure

Multi-channel marketing communications development and executionPlanned and developed all corporate marketing communications - web and print.Achieved 90% company awareness among target audiences (third-party image study)· Created marketing plans based on strategic goals· Produced advertising, direct and email campaigns· Initiated public relations programs that consistently surpassed marketingobjectives· Developed initial and all subsequent company websites· Worked closely with company's sales force to increase share of voice byproviding necessary sales toolsExceeded target participation rates for new webinar series that provided quick tutorials forclients, and contact and lead generation for companyDeveloped TVG Marketing Seminar Series, a roster of courses designed exclusively forclients, as industry standard for pharma market research training· Created marketing plan and materials to promote seminars to industry· Member of curriculum development team· Original programs expanded from 1 to 5 to secure additional revenue streams

Coordinator for nationally recognized leadership-training organization. Directedrecruitment and selection of participants, and managed detailed logistics for a series ofdevelopment programs for middle and senior level executives.

Managed museum marketing and group sales. Created museum's first direct marketing effortsto attract group tours: identified target markets, developed outreach programs, and internallogistical requirements to increase attendance.

Held positions with increasing responsibilities in the areas of public relations, special eventsplanning and community relations.