● Planning and executing all public relations, events, marketing and promotional strategies for brands under the company portfolio - Tealive Malaysia, Define:food, Gindaco Malaysia, Yun Noodle House.● Planning, strategizing and managing marketing, social media and partnerships for all assigned brands including running and execution of on-ground PR, charity and new outlet launch events.● Successfully transitioned and managed PR for major rebranding from Chatime to Tealive within 45… Show more ● Planning and executing all public relations, events, marketing and promotional strategies for brands under the company portfolio - Tealive Malaysia, Define:food, Gindaco Malaysia, Yun Noodle House.● Planning, strategizing and managing marketing, social media and partnerships for all assigned brands including running and execution of on-ground PR, charity and new outlet launch events.● Successfully transitioned and managed PR for major rebranding from Chatime to Tealive within 45 days.○ Roles included: PR teasers, crises management through press conferences and media relations, project lead for brand unveiling and launch.● Project lead for Malaysia’s largest bubble tea event roadshow to date, which sold 15,000 drinks across 5 days and garnered +10% social media growth and PRV worth RM850,000. Campaign also won 2 awards for ‘Excellence in Marketing’ and ‘Exellence in Experiential Marketing’ at the Marketing Excellence Awards Malaysia 2019. Show less

● Independently created and managed social and marketing calendars for all brands - Define:food, llaollao Malaysia, Gindaco Malaysia● Kick-started and conceptualized Define:food’s branding and social presence. Part of the pioneer-team in new brand launch.○ Roles included: brand concept ideation, building and creating corporate identity, launching the brand in the local market.● Built Define:food's branding, PR and marketing systems from scratch and see through to implementation… Show more ● Independently created and managed social and marketing calendars for all brands - Define:food, llaollao Malaysia, Gindaco Malaysia● Kick-started and conceptualized Define:food’s branding and social presence. Part of the pioneer-team in new brand launch.○ Roles included: brand concept ideation, building and creating corporate identity, launching the brand in the local market.● Built Define:food's branding, PR and marketing systems from scratch and see through to implementation. Continued to review and improve processes to see to a seamless handover. Show less

Managed and executed all public relations, events, marketing and promotional strategies for assigned fashion brands - Mulberry, Calvin Klein, BalenciagaCoordinated and liaised for New York and Paris Fashion Week coverage in the local marketCoordinate press and customer events, other 3rd party/joint events or special projects.

• Responsible for executing all advertising, public relations, events, marketing and promotional strategies for assigned brands • Maintain relationships with media contacts• Coordinate and collate data for assigned brands promotional activities and tie-ups• Planning for marketing calendar and marketing budget.• Coordinate press and customer events, other 3rd party/joint events or special projects• Coordinate and managing of press sample loans for maximum PR… Show more • Responsible for executing all advertising, public relations, events, marketing and promotional strategies for assigned brands • Maintain relationships with media contacts• Coordinate and collate data for assigned brands promotional activities and tie-ups• Planning for marketing calendar and marketing budget.• Coordinate press and customer events, other 3rd party/joint events or special projects• Coordinate and managing of press sample loans for maximum PR coverageBrand portfolio - TUMI, Giuseppe Zanotti, Tory BurchPrevious - Jimmy Choo, Canali Show less

● Responsible for assisting the Marketing Manager on all advertising, marketing, PR related strategies for all assigned brands - TUMI, Giuseppe Zanotti, Jimmy Choo, Canali● Coordinate press and customer events, other 3rd party/joint events or special projects.● Initiated partnership with banks, social societies, and VIP customers to maximise brand revenue.● Coordinate, manage press sample loans for maximum PR coverage.

● Responsible for writing press releases for client projects and events - VISA International, Chaswood Resources (TGI Fridays), British India, Lampe Berger.● Handle media relations, ensured maximum PR coverage for assigned portfolios.● Client-servicing.